So you want to know what is the best SEO tool? I’ll start by pointing out that best is a relative term. As you can see, Ahrefs, Google Search Console, SEMRush, KWFinder, Moz Pro, Ubersuggest, Answer The Public, and SpyFu’s free tools are some of the most popular ones; however, each tool has certain benefits and limitations. I would recommend testing all tools to determine which one or two suits your business the most.