Introduction
COVID19 has not only affected the spread of the disease but also its impact on the digital marketing industry. The pandemic has had an impact on how people engage with brands and marketers and how they research products and services. It has had a significant effect on digital marketing, which is now more essential than ever before.
According to Gartner, by 2025, 80% of consumers will be using digital channels for their purchase decision-making needs. This means that the importance of digital marketing during COVID19 cannot be overstated. In fact, it’s one of the most important aspects of your overall business strategy moving forward.
How has COVID affected digital marketing?
COVID-19 has changed digital marketing in many ways. It is important to understand how COVID-19 has affected digital marketing and what you can do about it.
1. Increase Web Traffic by Mobile Phones
The most significant change in digital marketing during the pandemic was the increase in web traffic from mobile devices, which is usually much lower than from desktop computers. In addition, social media platforms like Facebook and Twitter have been blocked since January 2019.
2. Drop Organic Traffic from Search Engines
Another major change was that there was a big drop in organic search traffic from Google, Yahoo and Bing search engines. This was because people started using Google iframes or hyperlinks to get their information from other websites instead of searching for it directly on Google’s own website.
3. High Usage of Google Translation
The third major change was that people started using Google Translation instead of translating their own content into foreign languages. This allowed them to share more content online without having to translate every piece of text they post on Facebook into another language.
Importance of Digital Marketing Post COVID
The digital marketing industry has always been a global one, but with the emergence of pandemic, it is even more important to be involved in this area of business.
As a professional in the digital marketing industry, I have been thinking a lot about the importance of digital marketing during this pandemic. I’ve been receiving a lot of questions from customers, clients and friends about how digital marketing has changed.
1. Spread Awareness about the Disease
The crucial role of digital marketing during COVID19 is that it helps to spread awareness about the disease and about what needs to be done to prevent its spread. It also helps in providing information on how each person can protect themselves from contracting the disease and what they should do if they contract it.
2. Get New Opportunities without Going Anywhere
The importance of digital marketing has increased manifold as people are now looking towards technology as an easy solution to their problems. In fact, many people have turned to technology in order to make their lives easier and more enjoyable. However, with COVID19, technology is being used in a different way than ever before. With millions of people losing their jobs or being unable to get out on the streets because they are confined at home; everyone needs reassurance that things will be okay once this pandemic ends.
3. People Interact with Brands on Social Media
One thing that has changed is that there is no longer a need to “hit” people with content. There are many ways to reach out to people who are interested in what you have to offer. With the rise of social media and other forms of communication like email, text messages and chatbots, it makes sense for businesses to be able to reach out wherever their target audience is located.
Role Of Digital Marketing In COVID 19
Digital marketing is an important tool for businesses to reach their target audience. The spread of COVID-19 has made it even more crucial for businesses to stay ahead in the race.
COVID-19 has impacted digital marketing in three major ways:
1. Increase Social media use during COVID-19
It has increased the need for social media engagement as a way to spread information about the pandemic. This was especially true because of the fact that social media platforms had been shut down during this time, which caused a lot of confusion among people.
2. The COVID-19 Effect on Ecommerce
Digital marketing also became more important as a way to reach out to customers who were looking for information about how they could protect themselves and their families from the virus. In addition, digital marketers launched campaigns that allowed them to send out gifts such as medicine or food items to those who needed them most during this time period.
3. Special Offers, Events and Discounts during Covid-19
Businesses were able to increase profits through digital marketing by providing coupons and discounts on products and services that were relevant at that time period.
The Benefits Of Digital Marketing At COVID 19
The landscape of digital marketing has changed a lot in recent years. From social media to SEO, there are many different aspects that can help businesses to improve their business.
- During COVID 19, Digital Marketing has many benefit to improve business. For example, it is easy to reach customers on the Internet or through mobile apps. This makes it easier for companies to connect with their customers and create a loyal following of buyers.
- Social media is another great way for businesses to reach new customers. Creating content that is engaging and helpful can help you build brand awareness and get more people interested in your company online.
- You can also use digital marketing tools such as email marketing to help you grow your customer base over time. Email marketing allows you to send automatic emails based on certain criteria you set up in advance (such as when someone signs up for your mailing list). This helps you keep in touch with your customers even after they have been converted into paying customers.
- SEO (Search Engine Optimization) is an important part of digital marketing because this helps search engines like Google rank websites higher for certain keywords and phrases related to your business interests or industry type.
Conclusion
– The virus is spreading very fast, so we need to be more vigilant in our digital marketing efforts.
– We need to keep up with the latest trends in order to stay relevant.
– It is important for us to be prepared for any situation that may come up during the pandemic.
– We should not forget about our audience while we are trying to stay relevant during this time.
Digital Deep Tech is a team who provides an effective solution for digital marketing during any ups and down. If you want to grow your business online, we have a plan for you. Hire an SEO expert to boost your business online by getting a high ranking on Google. Let’s start to discuss this with our specialist.
