How SEO & Social Media Boost Website Visibility

At Digital Deep Tech, we’ve seen firsthand how SEO and social media work hand-in-hand to put businesses in front of the right audience. Ranking on the first page builds trust and drives clicks, while a strong social media presence keeps your brand visible, shareable, and engaging. Together, they don’t just boost website visibility — they create opportunities for long-term growth.

Written by Priya Sharma

Content Writer

Aug 8, 2025 | 6 min. read

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The internet is shaping businesses across every industry, and if you aren’t getting your website on the first page, you’re missing out on a lot of opportunities. More than likely, your ideal customers or clients are choosing from the businesses that have reached the top spots and established a strong web presence in general. And you know how they accomplish this? SEO and social media — that’s how.

How People Search the Web

There’s no nice way to put this because the statistics are rather grim if you own a business that ranks on the 3rd, 4th, 5th — or even the second page — of the SERPs.

But, here’s the truth…

Statistics indicate that 71 percent of people only check the first page of the results. So, no matter how much better your company is than the others, if you’re not hitting in this range, you’re more than likely losing business to the competition. Some studies show this percentage is even higher, in the 90-percent range, to be exact.

The people who are looking beyond the first page are often the ones who are inquisitive and want to delve deeply into a topic. They’re looking for alternate viewpoints and additional facts, rather than for a business to handle their plumbing or landscaping or a vet for their pet.

When people search the web for a business that sells the products they need or services they desire, they’re typically sticking with the first-page results. Some are trusting that Google’s algorithm will steer them in the right direction.

On the other hand, some are looking for answers, and they want them now! They’re busy and don’t want to scour through dozens of businesses all offering the same thing and claiming to be the best or provide what the reader is looking for.

Sometimes, the person is just overwhelmed by all the options. Limiting it to the first 10 results is less stressful and more manageable.

And who’s to say some aren’t just lazy and don’t want to put in the work or spend that time looking?

Getting Your Name Out There

Some people find a business, stick with it for all their needs in that area, and spread the word. Others then follow suit and use that company. But word-of-mouth marketing isn’t as common with the prevalence of the web nowadays, especially with the younger generations who grew up turning to the web for nearly all their educational needs outside of the classroom.

When you have strong SEO that gets your company’s name on the first page, you’re getting more exposure.

But there’s another part of the equation that can also help — social media. Did you know that the average person spends 141 minutes on social media each day? And while these platforms were once a place just to keep in touch with friends and family and meet new people, they’re now a prime source for businesses to throw their lines and gain visibility.

If you have a strong social media presence, people will share your posts and get your name out there even more. Moreover, when you create engaging content, you’ll have people interacting with your business, which makes your company seem more personable.

A Little Word of Advice — Providing Value Matters

Think about 10 years ago. The Google SERPs were filled with page after page of the exact same content, just regurgitated in different words. There was very little variation because reaching the top was about keyword density and placement, not how much value a page brought to the audience. And if you remember, the keywords didn’t even have to make sense in the piece, making it so the reader, more than likely, didn’t get anything from the piece.

The search engine algorithms aren’t so generous with poor quality content nowadays. If it doesn’t provide the reader with anything and only uses keywords naturally in the piece, it’s not going to rank anywhere near the top.

So, as you’re planning your pieces and writing them (or hiring a company to do it for you), you must consider the reader with every piece and give them something useful they can take away from the blog or web content. But sprinkling some keywords throughout is still important, or you’ll miss the mark and not rank, and therefore, not get the visibility you desire.

The same concept can be applied to social media. You need to provide viewers something that’s going to make them want to look at what you’re posting, whether it’s educational, entertaining, or promotional.

As you see, SEO and social media can boost your website’s visibility. You can even use your social media to promote your website and drive more traffic to your site. With these two being so important in today’s marketing landscape, using them to your advantage — and properly — is in your business’s best interest. And don’t forget about local SEO if you have a brick-and-mortar location or are offering services to your community.

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About Author: Priya Sharma is a dedicated content writer at Digital Deep Tech, passionate about turning complex marketing ideas into simple, relatable stories. She loves crafting content that helps businesses connect with real people and build lasting trust.