Top 10 Strategies for White Label Local SEO Success

1. Google Keyword Planner
2. Ubersuggest
3. Google Trends
4. KeywordTool.io
5. Ahrefs Free Keyword Generator
6. AnswerThePublic

Top 6 Free Keyword Research Tools in SEO for 2025 Read More »

Introduction

Keyword research is the back boned skeleton of any successful SEO campaign. You know which words and phrases your target audience is searching for, therefore, the blue print to creating relevant content that ranks higher on search engines, gets you seen more often and most importantly drives traffic to your site. Now while there are plenty of paid keyword research tools available, you don’t always have to cough up money to find good keywords.

This year you’ll learn how several affordable SEO tools help you find your best keywords for pennies on the dollar. From keyword suggestions to a sense of search volume and difficulty, they can provide everything you need to build an SEO strategy that works.

In this blog, we are going to tear down six of the best free keyword research tools you can use to improve your SEO and explain exactly how each of them works step by step. Let’s get started!

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1. Google Keyword Planner

Google Keyword Planner is free from Google and one of the best places to start your advanced keyword research. It’s basically made for Google Ads, but in fact, it’s really useful for organic SEO research too.

What's Great About It

Accuracy: Because it is a product from Google, the data is very accurate and right from the most used search engine.

All the detailed info: in it, Google Keyword Planner provides keyword recommendations and search volume along with the competition for each keyword.

Ad Bonus: In case you are going to run Google Ads, then it comes with the bonus to directly start shifting from research to creating an ad campaign.

How To Use Google Keyword Planner

Login to the Tool: Access [Google Keyword Planner](https://ads.google.com/home/tools/keyword-planner/). You will automatically be guided to sign in using your Google account.
Target Your Goal: If you are using it for SEO, you will choose “Find new keywords”.

Input Your Keywords: Let’s say you’re looking for keywords around “home cleaning services”. Input your seed keyword inside the search box and the tool will bring back to you a list of keyword suggestions which are relevant.

Search Volume and Competition: Google Keyword Planner offers trends in terms of search volume and competition. Use keywords which have high search volume but lower competitions for better ranking.

Filtering Results: If desired, you can filter the results by language, location, or other specified settings.

Download Your Keywords: Now that you have the keywords that work for you, you can download this list to a CSV file so you can use it as your guide in creating your content.

Pro Tip

Pay attention to seasonal trends in search volume. Time your content publication when there are peak search periods for seasonal businesses like “Christmas decorations” or “summer vacations”.

2. Ubersuggest

Being owned by Neil Patel, a digital marketing expert, Ubersuggest is the all-in-one SEO tool that fits newcomers and experts in search marketing perfectly. It may offer you keywords, search volume, level of competition, and even backlink opportunities.

Why Great:

Easy-to-understand interface: Easy to use regardless of experience.

One-stop-shop Data Source: Supplies keyword suggestions, search volume, competition, and content ideas all in one.

Competitor Analysis: You can simply analyze the domains of your competitors to see which keywords they rank for.

Step-by-Step: How to Use Ubersuggest.

Step 1. Seed Keyword: Starting Point For instance, imagine you’re running a local pet grooming service. Now you want to determine which keywords are relevant to “dog grooming services.” Just type that in and then click your location – the United States, Australia for example.

Step 2. Break Down the Result: Ubersuggest will show you a breakdown of:

Searches/ Month: How much research on that keyword is done per month.
SEO Difficulty: How difficult it would be to rank for that keyword?
Paid Difficulty: How hard does it is competing for that keyword for Adwords
Cost-Per-Click (CPC): How much is expected to pay when a user clicks on that keyword.

Step 3: Keyword Suggestions: Scroll down the page, and you get hundreds of keyword suggestions based on the input. Each keyword indicates its search volume and competition level.

Step 4: Content Ideas: It also provides content ideas for every keyword you input in Ubersuggest. This comprises articles that have done well on that topic. This helps you get an idea of how to plan your content.

Download all this data to a CSV file to maintain your keyword strategy on check .

Pro Tip

Another feature to keep an eye on is the “Keyword Ideas” of Ubersuggest, which will produce long-tail keywords. Long-tail keywords refer to a phrase with more than three words. For example, “best dog grooming services in Sydney”. Generally, long-tail keywords have lower competition so are easier to rank for; plus, they usually yield better conversion rates because they are more specific.

3. Google Trends

But gold in keyword tracking is using Google Trends to see their trends over time. If you must keep up with the latest search trends or your content optimizes seasonally, this is for you.

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Why It's Cool:

Real-time Data: You get keyword trends rising up in real time, so you can snap up what’s hot now.
Matching Feature: Compare up to five keywords to see which one is trending higher.
Geographic Insights: Google Trends will tell you where interest is spiking geographically, hence tailoring content about a particular region.

How to Use Google Trends Step by Step

Access Google Trends: Type [Google Trends](https://trends.google.com/trends/) in your browser and type in your keyword.

Analyze the Data: Google Trends will return how popular your keyword is over a given time period for you. That’s incredibly helpful in finding seasonality in searches, for example, “Christmas gifts” spikes up in November and December every year.

Compare Keywords: Click on the “Compare” button Look for the “Compare” option. The drop-down option will allow you to compare different keywords. Suppose you would like to compare “dog training” with “cat training” to determine which is more popular. The tool will give you an overview of how each keyword performs over time.

Location Analysis: Scroll down to see a geographic breakdown of interest in your keyword. For example, you may have discovered that “dog grooming services” is more popular in cities but less in rural locations.

Filter by: Use one of the “filter by” options to make it possible for you to narrow your results either by time period, category, or type of search-by example, web search, image search, YouTube search. This fine-tunes your data in relation to your needs.

Pro Tip

Use Google Trends for trending news or viral topics. Keep an eye on your industry trends and be ready to create when you see that interest is spiking.

4. KeywordTool.io

When you need more keywords than what Google Keyword Planner or Ubersuggest can provide, then you are ready to check out KeywordTool.io. The site aggregates data based on Google Autocomplete-a suggestion service based on real user behavior.

Cool Features

Autocomplete Data: KeywordTool.io comes with Google Autocomplete, which gives you keyword suggestions from exactly what users are searching for.

Look for Keywords on Multiple platforms: Search for keywords on Google, YouTube, Bing, Amazon, Instagram, and many more.

Question-Based Keywords: KeywordTool.io also gives you popular questions people ask about your keyword. That’s really cool in creating FAQs or blog posts.

How to Use KeywordTool.io Step by Step:

Step 1: Access KeywordTool.io: Open KeywordTool.io and input your keyword .

Step 2: Select a Platform: You shall search for keywords on other platforms, Google, YouTube, Amazon, and Instagram. Make sure you have selected the preferred choice on which to rank.

Step 3. Interpretation of Results: Keyword Tool will generate the long-tailed keywords using Google Autocomplete data. For example, if one types in a keyword like “yoga,” it may come up with the following long-tailed keywords: “yoga for beginners,” “yoga poses for weight loss,” among others.

Step 4. Find Related Questions: Scroll down to see a list of questions people are asking about your keyword. These could be solid ideas for content that would answer a specific question, putting you into the running for those very coveted featured snippet rankings.

Step 5. Export Suggestions: You can export keyword suggestions to a CSV file for later.

Pro Tip

The “Questions” tab will bring questions to the surface, which are keywords that you want to target in your content. These are fantastic ideas for blog posts or FAQ sections. Head-on answering of questions increases the chances of ranking in voice since voice assistants tend to pull answers from FAQs and question-based content.

5. Ahrefs Free Keyword Generator

Ahrefs is such a popular suite of programmatic SEO tools, among many others, but somehow, many fail to know that they also offer a free keyword generator with access to their enormous database. You don’t pay a subscription fee to get keyword ideas from this tool-it’s perfect for beginners and small businesses.

Why It's Great

Powered by Ahrefs Data: Ahrefs hosts one of the world’s biggest SEO databases and this free tool allows you access to some of that data.

Keyword Difficulty: It supplies an SEO difficulty score for every keyword such that you will have an idea of how hard or easy it will be to rank for.

Global and Country Search: You can search for keywords globally, and also at a country-specific level.

How to Use Ahrefs Free Keyword Generator

1. Open up Ahrefs: Visit the free Ahrefs Keyword Generator and enter your keyword.
1. Choose the country: Select the country you want for the keyword suggestions, since keywords are different based on the location.
1. Look at the results: Ahrefs will generate up to 100 keyword ideas, together with the search volume and keyword difficulty.
1. Result Analysis: Find high volume keywords with relatively lower difficulty so there might be a possibility of higher ranking. You can also sort from high volume or low difficulty for promising keywords.
1. Questions to Answer: Just like KeywordTool.io, Ahrefs Free Keyword Generator offers many of the keywords in the form of questions generating content answering some of the most frequently asked questions.

Pro Tip

Focus on low-competition keywords. Yes, those high-difficulty keywords might bring you in more volume, but you are much more likely to get quick wins by focusing on those less competitive terms first.

6. AnswerThePublic

AnswerThePublic is a niche tool that visualizes keyword data through questions, prepositions, and comparisons. It helps you particularly know what questions people ask about a specific topic so that you could craft content answering their needs.

Why Great:

Visual Keyword Data: It creates a map of questions and phrases used by people in searching for a specific keyword. There is nothing quite like coming up with ideas for your blog post or quiz questions for your FAQs from real user queries.

It’s free and easy to use: you get lots of free searches per day so great for small businesses as well as individual bloggers.

How to Use AnswerThePublic: Step-by-Step

1. Visit AnswerThePublic: You simply go over to [AnswerThePublic](https://answerthepublic.com/) and type in your keyword.
1. Analyze the Visualization: AnswerThePublic will create a visualization of questions, prepositions, and comparisons using your keyword. This means, for instance, if you input “SEO,” you will have questions on how SEO works and what SEO is.
1. Download the Data: You can download your keyword data in a CSV file or simply use the visual map to brainstorm ideas for your content.

Pro Tip

Use the “Questions” and “Comparisons” sections as inspiration for your articles. Google searches are based on questions, so answering those questions throughout your writing gives you more chances to rank.

Comparisons can help you write articles comparing two topics, such as “SEO vs. SEM.”

Conclusion

Keyword research is one such area that survives in a holistic digital marketing strategy. The tools mentioned above give us an overall view of search behavior, marking up the areas that need optimization. Free keyword research tools thus help you discover high-potential keywords driving targeted traffic to your site, improving your content strategy, and boosting your ranks on search engines.

With the rate at which one goes through the year 2025, one will keep track of every trend and change in the shift in user behavior to stay ahead competitively.

Use the tools with your inclusion in your SEO strategies to get your content come alive and effectively communicate to your audience, which goes about meeting their changing demands. Equipped with the right keywords, you could tackle all battles and emerge victorious in the field of SEO.

Frequently Asked Questions (FAQs)

1. What is keyword research in SEO?

It is finding and analyzing the words or phrases that people use while searching online for content, products, or services. This will give you an understanding of what to target in your SEO strategy for the right audience.

2. Why do you need keyword research?

Keyword research, you’ll understand helps you know the in-demand terms that your target audience is searching for. Then strategically place them throughout your contents and maximize the visibility of your website in most search engines, which would consequently result in increased traffic; it might even translate to increased conversions.

3. How do I choose the best keywords for my website?

Find keywords with good balance of having a high search volume and low competition. Pay special attention to long tail keywords, that is, more specific words with potential conversion rates better.

4. How to find the best keywords for any business?

You can rely on the help of tools from Google Keyword Planner, Ubersuggest and Ahrefs.

5. What are long tail keywords?

They contain at least three words. Long-tail keywords are often longer than short-tail keywords and often come with lesser volume in the search. However, their intent is comparatively higher. For example: “best dog grooming services in Sydney” is a long-tail keyword.

6. What is keyword difficulty, and why does it matter?

Keyword difficulty is the metric that measures how hard it’ll be to rank for a given keyword. More keywords equal more competition; fewer keywords equal fewer websites competing for the term. You have a much better chance of getting onto a first page if you choose low-difficulty keywords.

7. How often should I do keyword research?

Keyword research should always form part of an SEO strategy. Refresh your keyword strategy every few months to keep up with the moving trend and find new content-creation opportunities.

8. What are some mistakes people usually make in keyword research?

Another common error should be highly generic, extremely competitive keywords. Applying long-tail keywords and not considering the intent of the user was also dubbed as common mistakes. Another common error is keyword stuffing, which leads penalties from search engines sometime.

9. Can I use more than one keyword in a single piece of content?

Absolutely yes, and you can target more than one keyword within the same content. What you need to remember is that that the content flows nicely without being optimized for just the sake of keywords. First and foremost, focus on what value you bring for the reader.

10. How do I track keyword performance?

There are many different avenues to track keyword performance, including Google Analytics, Google Search Console, and even dedicated SEO platforms like Ahrefs and SEMrush. They will tell you where your content is ranking for certain keywords and the traffic those keywords send.

11. How are SEO keywords different from PPC keywords?

SEO keywords are utilized to optimize natural ranking in a search engine, while Pay-Per-Click keywords are utilized for paid advertising. Unlike SEO keywords, which consist of keyword research, PPC campaigns will focus more on the keywords having a high commercial intent and higher competition.

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July 21, 2024

Top 7 Local SEO Challenges and How to Fix Them

Table of the content

Top 7 Local SEO Challenges and How to Fix Them Read More »

Introduction

This can be one of the most important aspects of digital marketing for any business if it targets a specific geography. However, this also comes with its own unique set of challenges that can often frustrate even the most seasoned marketers. I’m Deepak Sharma, the founder of Digital Deep Tech provides white label local SEO services. And in this blog post, I will walk you through some of the biggest local SEO challenges businesses face-and more importantly-how to solve them effectively.

Now let’s dive right into the problems, how they affect your business, and most importantly, the actionable solutions you can apply right now.

1. Challenge: Inconsistent NAP Information (Name, Address, Phone Number)

Why Does NAP Consistency Matter?

Ensure that all NAP information on your website and other platforms, such as social media, Google My Business, and local directories is consistent. Having different NAP information will confuse not only the customers but also search engines about your credibility. Google heavily relies on this data to confirm your business existence, and even minor variations like “Street” being abbreviated as “St.” can contribute to a low ranking in search results.

Solution: Conduct a NAP Audit and Standardize Your Information

First, audit any and every online directory your business is listed in. Moz Local and BrightLocal can scan across multiple directories and platforms to look for any sort of inconsistency in your NAP. Once you identify them, update them everywhere. To keep things consistent long-term, maintain a central document for the official NAP format of your business. This will keep things organized for future updates and changes.

2. Challenge: Un-optimized Google My Business Profile

How an Un-optimized GMB Hurts Your Ranking?

That’s really the heart of a local SEO strategy. Many business owners set this up once and never think about it or fill it out with minimal information. Huge mistake. No, leaving your GMB profile not fully optimized is leaving tremendous traffic and leads to others. And, if your GMB profile is actually incomplete or out-of-date, that will be negatively impacting your local search visibility and ranking in the local pack.

Solution: Fully Optimize Your Google My Business Profile

Here’s my recommendation for you to make the most from GMB:

Fill in All Fields: Update your company name, address, phone number, website, and working hours.
Add Photos and Videos: Businesses with photos get 42% more requests for directions and 35% more click-through to their website than those without.
Use Keywords Wisely: Even though GMB has fewer fields, a primary and secondary keyword should be subtly included in your business description.
Post Regularly: Use the post feature of GMB to update promotions or announcements. This will keep your profile fresh and active.

A Moz study reported that Google My Business signals account for 25% of the top-ranking factors of local SEO. If you want better visibility, then this is one indispensable step.

3. Challenge: Your Website Has Low-Localized Content

Why Location-Specific Content is a Game-Changer?

The largest local SEO mistake a business can make is by creating generic content that is not specific to the location they are targeting. Many businesses miss the point of this, meaning they never connect with the local audiences or rank in their country’s search results. Without localized content, Google can’t quite associate your business with the location you’re targeting as easily, making it even harder for you to pop up on searches for services nearby.

Solution: Location-Specific Landing Pages and Content

The best way to do this is by establishing landing pages for each geographic region that you service. Being a plumber in Sydney, you would develop a different page for key suburbs of Sydney, like North Sydney, Parramatta, or Bondi Beach, but include keywords “Plumbing services in North Sydney.”

These pages must carry:

Location-specific keywords
Local events, news or customer stories.
You should also show customer reviews based on that location.

You can also leverage localized blog posts as a way to engage your community and improve your search ranking. Information suitable for local readers, such as guides on what’s happening in the local scene or specific tips only relevant to that region, can give your business a local advantage over your competition.

4. Challenge: Inadequate Citation Building and Management

Bad Citations Can Wreck Your Local Rankings

Citations, or other sites mentioning your business, comprise a huge part of local SEO. When your business isn’t listed in enough trusted local directories-or worse, if the information is bad-this will severely impact your business’s local search rankings. Poor-quality or inadequate numbers of citations tell Google that your business isn’t nearly as trustworthy or relevant as others.

Solution: Create Quality Local Citations

When this happens, the best cure is to keep building citations in better local directories relevant to your business. A simple way to begin is by adding your business to:

Google My Business
Bing Places
Yelp
Local business associations or chambers of commerce

Ensure that your NAP is the same on all these platforms. WhiteSpark and BrightLocal are great for citation management and will also help you find new opportunities for local citations. Citations don’t just give a boost to your SEO; they increase your business’s online authority.

5. Challenge: Not Collecting and Managing Reviews Effectively

Why Reviews Are Critical for Local SEO?

Online reviews are one of the highest impact levers for both rankings and user trust. A BrightLocal study claims that 87% of consumers check online reviews for local businesses, and businesses with positive reviews get perceived as more credible. On the other hand, not managing reviews or, worse, having negative reviews with no response can break your reputation and your ranks.

Solution: Actively Manage Your Reviews

Here’s how you can make reviews a competitive edge:

Ask satisfied customers for a review
Follow up on services completed with emails or texts asking happy customers to leave a review.
Respond to all reviews, good or bad. Thank people for positive ones and address negative reviews professionally. A well-crafted response to a negative review can showcase your commitment to customer satisfaction.
It can infuse local keywords into the responses to be slightly more relevant locally.

Just remember, Google wants to showcase business places with many, fresh, and high-quality reviews. Promoting and reviewing can help increase rankings quite effectively.

6. Challenge: Slow or Unresponsive Mobile Experience

Mobile Responsiveness is Non-Negotiable

We are living in a mobile-first world. As of 2024, more than 60% of all searches are conducted from mobile devices. So, if your users would like to find a restaurant near their location or plumbing service in the city, they likely do that on the go. So, when they do not see something adapted well to their mobile device, it’s single slide, and Google does not have good things to say about your ranking.

Solution: Optimize Your Website for Mobile and Speed

You have to make sure that your website provides an absolutely smooth mobile experience. Here’s what you have to pay attention to:

Responsive Design: Ensure it looks pretty good on all devices
Page Load Speed: If your page loads in over 3 seconds, then you lose 40% of users, says Google.
Mobile-Friendly Content: Ensure that the content on your website is readable on a small screen.

Use Google’s Mobile-Friendly Test to see how you’re doing, and change your ways if it reveals issues. If that doesn’t get your site ready, consider a professional audit and redesign with a view to giving mobile usability priority.

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7. Challenge: Overlooking Local Backlink Building

More often than not, local SEO optimization overlooks backlinks. High-quality local backlinks or authoritative domain backlinks can make a huge difference in your rankings. The lack of these local backlinks means that Google will argue that your business isn’t very connected or relevant to the local area and pushes you even further behind your competitors who’ve earned some level of local authority.

Solution: Build Local Backlinks through Intentional Outreach

Here’s how to go about local blacklining:

Partner with Local Businesses: This can be guest blogging or cohosting an event for backlinking.
Host or Participate in a Local Event or Charity: When hosting your local events, your business is listed on the website of the event you will participate in along with a backlink.
Get Featured in Local Press: For example, you can reach out to your local newspapers or blogs and get your business featured or interviewed for backlinking.

This generates those backlinks as a vote of confidence from local authorities and plays a vital role in enhancing both your domain authority and your local rankings.

Conclusion

The closest geolocation customers to attract your business from is a big challenge when talking about local SEO. Some of the core problems from the list above, such as NAP consistency, GMB optimization, localization of content, and mobile responsiveness, give you a rather significant uplift in ranking within the local search. From my personal experience of helping many businesses lift their local SEO, I can ensure you that those problems above directly affect your digital presence.

Let’s make sure your business doesn’t fall behind in the race of local SEO!

Frequently Asked Questions (FAQs)

1. What is Local SEO?

Local SEO is the process of optimizing your website to increase traffic, leads, and brand awareness coming from local search. This targets customers in a certain geographic area.

2. How does Google My Business impact local SEO?

GMB is a local SEO game-changer. It means that your business is much more likely to be shown in Google Maps and search results.

3. Why is NAP consistency important?

NAP stands for name, address, phone number. NAP consistency translates into the trust of information about your business from search engines as well as customers. Unrelated data can have an adverse effect on the rankings.

4. How can I generate more reviews for my business?

This can be achieved by encouraging satisfied customers to leave feedback and easily accessible review platforms like Google or Yelp.

5. What are citations in local SEO?

Citations refer to the mention of your business name, address, and phone number on other websites where they help build your online authority.

6. How can I optimize my website for mobile?

Implement responsive design, optimize your website for speed, and mobile friendly content. We these Tools such as Google’s Mobile-Friendly Test allow you to know what needs improvement.

7. How do backlinks influence local SEO?

Using quality back links coming from other established local sites and authority improves the worth of your website as well as boosts locality specific rankings in search results.

8. What tools can be used to check out local SEO performance?

Tools such as Google My Business Insights, Moz Local, and BrightLocal can help you monitor and enhance your local SEO performance.

9. Does social media have any relation to local SEO?

If you’re interacting with the geographical location in which you are on social media, then you are directly increasing your chances of online visibility and quality traffic to your website.

10. How long should I wait before getting the results for my local SEO?

It may take as many weeks or months before major changes start to be viewed within the level of competition involved and some strategies used.

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July 21, 2024

How to Calculate Keyword Difficulty? A Step-by-Step Guide

Table of the content

What is Keyword Difficulty?

Why is Keyword Difficulty Important?

How Is Keyword Difficulty Calculated?
Step-by-Step: Keyword Difficulty Analysis
How do I find low difficulty keywords?

Role of Search Intent in Keyword Difficulty

Common Mistakes in Keyword Difficulty Analysis
How to Rank on Competitive Keywords

How to Calculate Keyword Difficulty? A Step-by-Step Guide Read More »

Introduction

Hello and welcome to Day 11 of my 90-day SEO course! I am Deepak Sharma, your local SEO expert and the founder of Digital Deep Tech. So, by now if you have been following along you already know how important keyword research is for an effective SEO strategy.

However, today is when we shall discuss one facet of keyword research where people normally go wrong: how to calculate Keyword Difficulty?

Let’s talk today about how to analyze keyword difficulty and get through the whole issue of understanding the influence on your SEO strategy. When you analyze keyword difficulty, you will achieve easier keywords, hence making you more competitive at search engine rankings.

In this article, I’m going to describe for you how to check keyword difficulty, what influences it, and how you may apply such knowledge in optimizing SEO on your website.

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Wasting Effort on Hard-to-Rank Keywords

Most people equate success in SEO with keyword stuffing or the need to fill up one’s content with the most popular, high-volume keywords. Those keywords that are too difficult to rank for may leave a site in total darkness regarding the visibility that is required.

This is but one of the traps newbies fall into when they see a picture of using those very popular keywords without realizing that competition has already flooded the search results with established sites competing for the same keyword.

Why It Is Hard to Calculate Keyword Difficulty

Let’s face it. Creating content is much too time-consuming and hard. Imagine working on a post where you spent a lot of your effort writing it, then optimizing it for search, only to stay on the tenth page of Google rankings. That is what happens when you ignore keyword difficulty. Your effort is just not worth it since the competition is hot.

But if I told you that you could absolutely avoid all that frustration? Learning how to measure keyword difficulty can help you focus only on keywords where you have a real shot at ranking. You will save time, energy, and resources while seeing faster SEO results.

Use Keyword Difficulty as Your SEO Compass

Now, here comes the silver lining: no more throwing a dart at a whiteboard hoping it’s going to magically land on a working keyword. With the right tools and strategies, you can accurately calculate keyword difficulty and target the best possible keywords that will open opportunities for you.

Let me walk you through step-by-step keyword difficulty analysis and find the best possible keywords for your business. This is what unlocks faster rankings and more traffic to your site.

What is Keyword Difficulty?

Well, let’s start with what keyword difficulty actually is. The simplest way to answer this is: a metric that tries to determine how hard it would be to rank with a given keyword on Google or any other search engine. Many factors influence keyword difficulty – from competitors’ sites and being as relevant as possible with your content and domain authority to more.

Winning SEO isn’t only about finding highly trafficked keywords; that’s more on the nuance. It is actually about finding keywords you can actually hope to rank for-and that’s where keyword difficulty comes into play.

Important Concepts to Learn

Search Volume: This is how many times that keyword has been looked for during a given period-most of the time, it is during the month. The higher the volume, the higher the keyword-but there may be much more competition.

Competition Level: the sites competing for the same keyword. That tells how hard you would struggle to rank for this keyword. The higher competition level the hard.

Domain Authority: This is a rating from 0 to 100 that estimates the potential of a site to rank on the SERP based on its backlinks and more factors. More authoritative domains than yours are tough to beat for competitive keywords.

Why is Keyword Difficulty Important?

Knowing your keyword difficulty means that you’re focusing on where you should really be placing your SEO efforts. The likelihood of ranking is so much higher when attempting to rank for keywords that have a difficulty score corresponding with the strength of your site.

Of course, trying to chase after keywords that are simply too competitive too early in the game tends to leave one spinning wheels without much to show for it.

How Is Keyword Difficulty Calculated?

While there are various approaches that different SEO tools might apply in calculating keyword difficulty scores, essentially, it surveys the competitive landscape of a given keyword and assigns a score for the hard time it would be to outrank the current top-ranking pages. Factors included in look-up by these tools include:

Backlink profile of the top-ranking pages: sites with a much higher quality backlink are tougher to outrank.
Keyword Relevancy: How relevant and good are the contents of the top-ranked pages to the main search intention for the keyword?
DA (Domain Authority) of competitor websites: Sites with a higher DA will be tough to defeat.
Page authority: Like DA but specific to each page
User intent: Does the content of the top-ranked pages align with what the user intends for that keyword?

Ahrefs: keyword difficulty score between 0 and 100. Chiefly depends on the backlink profile of the top-ranking pages.
Moz Keyword Explorer: SEOMoz’s tool is based on domain as well as page authority to derive keyword difficulty.
SpyFu: Competitive analysis, basically to give you an idea of competition for a specific keyword.
Google Keyword Planner: While it does not give a keyword difficulty score, it gives you an idea about the level of competition and search volume.

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How Accurate is Ahrefs Keyword Difficulty?

Ahrefs keyword difficulty score depends mainly on the number and quality of backlinks to the top-ranked pages. The more backlinks needed, the tougher the score is. So if your keyword has a difficulty score of 50, you would need 50 backlinks to outrank the results that rank on top.

Step-by-Step: Keyword Difficulty Analysis

First of all, let’s research our keywords using one of the tools described above – Ahrefs, Moz, SEMRush. You will get a list of possible keywords with an associated keyword difficulty score, usually in the range of 0 to 100. The higher this number, the harder it is going to be to rank for such a keyword.

I would use personally all the keywords with a score of less than 30 in case your site is relatively young and has low DA. As the DA will grow, you can become more aggressive and target more competitive keywords.

1. Analyze the Competition

Once you’ve got your list of keywords with real potential, have a look at who is ranking in the meantime. When high-ranking pages derive from already well-established sites that have hundreds, even thousands, of incoming links, outdoing them may be challenging for your site. Run their profiles using Ahrefs or Moz backlinks to see how really competitive they are.

2. Domain Authority Analysis

You can compare your chances of ranking by making a comparison between your domain authority compared to the DA of sites ranking for the keyword that you have chosen for ranking. Fetch the DA of any site from Moz’s Link Explorer or Ahrefs’ Site Explorer.

For example, if your DA is 30 but the top ten results for a specific keyword contain a DA of 60 or more, you might not target that keyword at least for now. Start targeting keywords whose top ranking sites have a DA similar to your own.

3. Target long-tail keywords

Some ways to identify long-tail keywords include targeting long-tail phrases–which are essentially longer phrases with more specificity than a general search query. Although they may be less often searched for, these longer phrases also come with much lower competition. While not going after “SEO services,” maybe target “local SEO services for small businesses.”.

Long-tail keywords rank easier and tend to attract more qualified traffic-users more likely to convert into customers-meaning there is less competition.

4. Track keyword difficulty

Step 1: Access KeywordTool.io: Open KeywordTool.io and input your keyword .

Step 2: Select a Platform: You shall search for keywords on other platforms, Google, YouTube, Amazon, and Instagram. Make sure you have selected the preferred choice on which to rank.

Step 5. Export Suggestions: You can export keyword suggestions to a CSV file for later.

How do I find low difficulty keywords?

Possibly one of the best skills you can acquire as an SEO expert: finding low-difficulty keywords. Here are a few ways I find low-difficulty keywords:

1. Google Autocomplete

Just start typing out a keyword in Google and see what comes up. Often, this will be long-tail keywords that users are actually searching for, so they will have lower difficulty.

Tools such as SpyFu will give you an idea of kinds of keywords that your competitors rank for. That would help you discover some low-difficulty keywords that they didn’t optimize.

2. Use the Difficulty Filter in SEO Tools

Most of the SEO tools, for example Ahrefs or SEMRush will apply a filter to the keyword results list so you will only see keywords with high “difficulty” scores. For now, seek keywords with a difficulty score lower than 30.

3. Find Local Keywords

The best prospect for local businesses is location-based keywords, which are generally low in difficulty. So, you would target “plumbing services in Parramatta” instead of targeting “plumbing services.” Those are local keywords, which are less competitive and more relevant to your target audience.

Role of Search Intent in Keyword Difficulty

While analyzing the keyword’s difficulty is important, understanding the search intent is even more so. It is not enough to have a low-competition keyword but have the content that doesn’t match the intent behind the keyword. You’re doomed for failure. Search intent is the reason behind the user’s search query. Are they looking for information? Trying to buy something? Needing a specific service?

Informational: The user wants to know something. Example, “how to fix a leaky faucet.”

Navigational: The user wants to go somewhere on the web. Example, “Facebook login”

Transactional: The user wants to take an action that involved some kind of transaction. Example “buy running shoes online.”

Commercial: The user wants to compare things. Example, “best digital cameras 2024.”

So when you’re optimizing for targeted keywords, you really want to make sure that the content of the page lines up with search intent. So if the keyword has transactional intention, for example, you would have clear CTAs or recommendations on what to do with the product versus just information.

Common Mistakes in Keyword Difficulty Analysis

Even the most well-seasoned SEO practitioners make mistakes in keyword difficulty analysis. Here are a few things to watch out for:

1. Pay no mind to User Intent

Use keyword metrics, and you easily get carried away from where the core of it lies. The intent of the user. Be sure that your content will cater to the purpose of keyword search intent.

2. Target only high volume keywords

High volume keywords attract much traffic. However, they are much hard to rank for. But there is no reason you should ignore low volume keywords with low difficulty provided they are highly relevant to your niche.

3. Ignoring On-page SEO

Now, irrespective of how well advanced keyword research has been done, if your on-page SEO is not there, you do not rank. So be very sure that your content is keyword-optimized for the keyword for which you are writing. It requires the optimization of the title, meta description, heading as well as body content.

4. Too much dependence on tools

Programmatic SEO tools are handy, but you truly should not rely on the number that’s surfacing. Use your own head and judgment, not to mention other very important factors, like the quality of your content and user experience, to determine which keywords to utilize.

How to Rank on Competitive Keywords

It is actually very challenging to rank for high difficulty keywords, but not impossible. Here are some strategies that help to rank:

1. Create In-Depth, Quality Content

Content is the king and quality content is, in fact, rewarded by Google. So, if you target highly competitive keywords, then your content must be deep, well-researched and have real value. Make sure that you offer a cover on the topic at hand using LSI keywords or the Latent Semantic Indexing concept or directly answer questions closely related to the topic.

2. Obtain High Quality Backlinks

In either of these cases, backlinks are actually one of the most important ranking factors for difficult keywords. You need to earn links from authoritative websites of your niche to build a strong backlink profile that allows you to compete with other pages.

3. Improve Your On-page SEO

Make sure you do proper optimization for your content. That should include usage of your target keyword strategically used in a title, meta description, headings, and all through the body content. Ensure your images are optimized using alt tags and linking up to internal and external links.

4. Social Media and PR

Social media promotion and PR can provide you with more visibility and more backlinks, which can increase ranking potential for competitive keywords. The more often they see you, the greater the chances that that content will earn backlinks and engagement.

Conclusion

You cannot ignore keyword difficulty if you really care about SEO. In knowing keyword difficulty, you will focus on the keywords with most likely chances of ranking while avoiding frustration in pursuit of overly competitive terms.

Recognize that SEO is a long game. It will provide you with the piece of momentum and domain authority eventually if you are targeting the lowest difficulty keywords.

Start practicing keyword difficulty analysis today and see magic happen in your SEO strategy!

Want customized SEO training? Reach me on WhatsApp at +91 9780668174 or leave a request for one on one. Do not forget to share this blog with your networks. And, watch out for more tips in my 90-day SEO course!

Frequently Asked Questions (FAQs)

Q1: What is the ideal keyword difficulty score?

The keyword difficulty score relies on the site’s domain authority. For starters, therefore, you should target keywords whose scores are less than 30. Once your site acquires more authority, you can now go for bigger values of keyword difficulty.

Q2: Can I rank for high-difficulty keywords as a beginner?

This is possible, but very challenging. For momentum building, I will advise you to get started with low difficulty keywords. The more the domain authority shoots up, so does the chances of ranking for those competitive terms.

Q3: How long it takes to rank for a keyword with low difficulty?

Ranking can take a few weeks or up to a number of months, depending on the competing keyword and the quality of your SEO strategy. However, in most cases, ranking happens faster for low-difficulty keywords than for high-difficulty ones.

Q4: What tools would you recommend for keyword difficulty analysis?

Among the most effective tools in keyword difficulty analysis are Ahrefs, Moz, and SEMRush. Each of these has some unique insight, hence a more holistic analysis would be required by using more than one of them.

Q5: Can my Domain Authority increase so I can rank on harder keywords?

Yes! Building high-quality backlinks, producing excellent content, and improving your site’s technical SEO are all contributions toward increasing domain authority over time.

Q6: How does keyword difficulty affect my content strategy?

Keyword difficulty should determine your content strategy on which keywords to pick on. It will inform you of your quick wins and long-term agendas.

Q7: For which specific industries do keyword difficulty is higher than the others?

Indeed, finance, legal service, health care, etc. show a higher keyword difficulty because competition is very high and the search volume will be high too, so targeting niche subtopics can be a better strategy.

Q8: Will I never consider high-difficulty keywords?

No way! Just remember not to start immediately with such keywords; rather, choose easier ones when your authority increases. A balanced approach will always bear the best fruit.

Q9: How often should I reassess my target keywords?

Reassess your target keywords regularly. Reassess it when its content or the market changes. Check them periodically-every month-and update to keep you in track.

Q10: Do long-tail keywords have high difficulty?

Yes. Not all long-tail keywords have easy difficulty. Some may have higher difficulty-when the level of competition is very high as well. Prior to adding them to your strategy, analyze its metrics.

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July 21, 2024

Boost Your Local Business SEO Visibility in 30 Days

Table of the content

Why Local SEO Matters for Your Business

Local SEO Basics

The 30-Day Small Business Local SEO Plan

Optimizing Google My Business for Better Local Visibility

How to Leverage Business Listings for SEO Benefits

Creating Valuable Content

How to Track Your Local SEO Performance

Boost Your Local Business SEO Visibility in 30 Days Read More »

Introduction

Today, small businesses can’t rely solely on foot traffic and word of mouth. Your online presence, in particular local search visibility, has become a growth driver that you cannot afford to ignore. Whether you are a plumber, restaurant owner, or the owner of some retail shop, maximizing your local SEO visibility will drastically increase the number of customers finding their way and ultimately landing at your doorstep.

Being a seasoned white label local SEO expert, I have successfully assisted hundreds of companies climb higher up the Google rankings, garner more local customers, and expand their businesses. In this blog post, I shall guide you through a 30-day actionable plan for boosting your local business’s SEO visibility. I will draw on proven strategies and techniques to help you navigate this journey and get your business noticed online-whether the competition is strong or weak.

Why Local SEO Matters for Your Business

So, as a small business owner, you might have heard about SEO but don’t really know why local SEO for businesses is very important. One of the biggest challenges that a small business may face is how to stand out locally. Especially on search engines like Google.

Without the correct local SEO strategy, you are invisible to most of your future customers searching for your service online. Imagine you operate a coffee shop in Sydney but failed to optimize for local SEO; a search by a customer like “best coffee shop in Sydney” means that your business is off the map, and this customer walks to your competitor’s shop instead.

Imagine losing customers to competitors because you are not showing up on the search results when it really counts. This problem is not one of supplying inferior products or services; it is that customers can’t find you on their Web. That cuts straight to the bottom line.

So, by optimizing for local business SEO, n you’ll be seen more often on Google, reach your local target audience, and eventually drive more foot traffic with sales. Next sections are going to explain how to boost your local SEO for small businesses within just 30 days.

Local SEO Basics

Before diving into the 30-day plan, let’s have a quick overview of what local SEO is.

Local SEO is the process of tailoring one’s optimization of their local presence to attract more business through relevant local searches. It occurs on Google and other search engines. If a person types “best bakery near me,” for example, local SEO will help your bakery rise to the top of that search.

There are a number of components within SEO for local businesses, including optimizing your website, claiming your Google My Business listing, managing online reviews, creating citations within directories, and maintaining consistency of name, address, and phone number.

For instance, 46% of all Google searches are for local information and 76% of people who search for something nearby on their smartphone visit the business within a day. If you don’t optimize for local searches, you are really losing out on an enormous number of potential customers.

The 30-Day Small Business Local SEO Plan

If you’re looking for how to get into the local SEO for small business, I have developed a 30-day actionable plan that will guide you in improving your visibility locally:

Week 1: Set the Foundation

Claim and Optimize Your Google My Business Listing: By now, you should claim your listing if you haven’t done so already. This is the first step toward enhancing your local presence.
NAP Standardization: Ensure the name, address, and phone number of your business are uniform on your website, other social media, and business listings. Inconsistent NAP details cause confusion to search engines and impact your rankings.
Mobile Friendliness: Most local searches are from mobile phones; thus, ensure it is a mobile-friendly website and loads quickly.

Week 2: On Page SEO Optimization

Keyword Research: Identify search terms that refer to your business locally. Assume you are a plumber in Sydney; some of the relevant terms would include “Plumber in Sydney” or “Best Sydney Plumbers.” Apply these keywords to your website’s title tags, meta description, as well as headers.
Include Local Keywords in Content: Optimize your service pages, blogs, and other website content with local keywords.
Location-Specific Pages: If you operate in several locations, ensure you create a different landing page for each of the locations with the relevant keywords and contact information.

Week 3: Citations and Listings

Get listed in the Right Directories: You should share your business information in local business directories like Yelp, TripAdvisor, and industry-specific directories. Listings will help Google affirm that your business exists or is real, thus your rankings will increase accordingly.
Social Media Profiles: Create new social media profiles by entering in your NAP details, and include your local keywords into the descriptions.
Online Reviews: Ask your customers to post reviews to your Google My Business listing as well as other review sites for which it makes sense. Good reviews can really improve your rankings.

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Week 4 – Link Building

Locally Relevant Content Writing: Blog about local events, news, or activities in your community that are relevant to your business. Restaurant owner? Blog about the local food markets nearest your restaurant.
Local Backlinks: Connect with local bloggers, local businesses, and attract backlinks. These reputable sources can assure Google you are an authority in your local business area.
Track Results: Monitor your website’s performance along with tracking keyword rank by using Google Analytics and Google Search Console.

After 30 days, you’ll be ready with local small business SEO and should start to see enhancements in search visibility.

Optimizing Google My Business for Better Local Visibility

Your Google My Business listing is an essential part of your local SEO strategy. And when you get it right, it can get you ranking at the top of Google Maps and local searches. This makes you even more present to the potential customer in your area.

How to Optimize Google My Business

Complete all fields for your GMB profile: description of your business, hours, service.

Add Photos: You can upload clear photos of your business location, products, and services. Businesses with images get 42% more requests for directions.
Post Updates: GMB lets you post updates that help you share with customers, in an effort to show Google that you’re an active business.
Respond to Reviews: Actively respond to customer reviews to show the customers that you care about their feedback.

How to Leverage Business Listings for SEO Benefits

Web citations (or citations) are references to your company’s name, address, and phone number on other sites. Citations can help Google confirm that your business is legitimate and relevant for local search purposes.

Business local SEO success depends on the accuracy and consistency of all the listings that include information about your company. Incomplete and inaccurate information may confuse Google, which can have a negative impact on your rankings.

Why Do I Need Business Listings?

Boosts Local Relevance: Business listings are evidence to the search engines that your business is relevant to the location-based search conducted.
Boosts Domain Authority: Getting listed on high-authority websites such as Yelp and Yellow Pages improves your website’s domain authority which can boost your rankings for local searches.

Creating valuable content

Creating valuable content and earning local backlinks remain some of the top-ranking strategies to boost your local SEO rankings.

- Create Locally Relevant Content: Talk about local events, news, or local interest on your blog. For instance, if you have a fitness center, you could blog on “How to Keep Fit at Local Festivals” or “Local Park Running Areas in Melbourne.”.
- Build Local Backlinks: Building local backlinks is probably one of the most potent ways to improve your rankings in the local search. Let’s give local bloggers, newspapers, and other businesses some clicks, guest posts, and sponsorships, shall we?

How to Track Your Local SEO Performance

SEO is a long game, but it is nice to be able to see where your efforts are paying off. Here are some key metrics you should be tracking:

Creating valuable content

SEO is a long game, but it is nice to be able to see where your efforts are paying off. Here are some key metrics you should be tracking:

Google My Business Insights: This tool will give you data of how people are actually finding your business, what keywords they used in search, and so on and how many people visit your website or request directions.
Google Analytics: Track who’s visiting your site, from where, and how long they’re staying on your pages.
Keyword Rankings: Through Google Search Console or SEMrush, track what’s improving in your local keyword rankings over time.

Checking these metrics will give you an idea of what works and what doesn’t so that you can know where to invest next.

Conclusion

Boosting your local business in 30 days for SEO isn’t impossible. The right plan, consistency, and a deep understanding of what’s working for your business can help significantly in ranking much higher in local searches and attracting more customers. Just continue with this step-by-step guide and watch the growth of your business online.

Have questions on SEO for local businesses or personal guidance? Then you are welcome to get in touch with me. I am the founder of Digital Deep Tech, and I have already helped local businesses like yours thrive online-and would be glad to help you too!

FAQs

1. What is Local SEO?

Local SEO means the optimization of your online presence to attract more business from the local searches on Google and other search engines.

2. Why is Local SEO important to my small business?

Local SEO will make it easier for you to increase visibility to local customers, hence easy for them to find you online.

3. How long does it take to see an effect of Local SEO?

You could feel you’re seeing improvement within a few weeks, but you usually expect to notice really significant changes in 3-6 months.

4. What are business listings and why do I need them for Local SEO?

Because business listings represent points of online mentions of your business information, they do count toward your local relevance and placement.

5. How can Google My Business help my local SEO?

Google My Business helps your business appear in the results in both Google Maps and online search so customers can find you easily.

6. Do reviews affect my Local SEO rank?

Of course, yes, sure, good reviews will surely better your ranking local and drive more customers.

7. What is NAP consistency and Why is it important?

NAP stands for name, address, and phone number. Consistency of this information on all platforms will help to boost your local SEO.

8. How do I optimize my website for Local SEO?

You can optimize your website using local keywords, location-specific pages, and earning local backlinks.

9. What are citations in Local SEO?

Citations refer to mentions of your business on other websites. The more consistent and accurate your citations are, the better your rankings will be for local searches.

10. Do I need to outsource Local SEO to professionals or can I do it on my own?

You can technically do Local SEO on your own, but hiring a professional means that your strategy is more effective and results-oriented.

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July 21, 2024

Different Types of Search Intent: Informational, Navigational, & Transactional

Table of the content

Why Are We Ignoring Search Intent?

Consequences of Not Considering Search Intent

Custom Content to Fit the Different Types of Search Intention

Finding and Monitoring Search Intent
Key Terms You Need to Know

Different Types of Search Intent: Informational, Navigational, & Transactional Read More »

Introduction

Digital marketing for search-and any form of successful SEO-is all about understanding the search intent. It remains the core basis of any SEO strategy. You are optimizing a blog post, creating a landing page, or crafting an overarching content plan when you neglect to consider what underlies a user’s search-and that is costing you invaluable traffic, leads, and conversions.

But what is search intent SEO? Basically, it is the optimization of content for what a person looks for. Whether it is to inform a searcher or merely to get a person to a certain website or even to buy, identifying and catering to these different versions in search intents would increase your chances of ranking high in Google and capturing qualified traffic tenfold.

This is going to be a long guide, so I am going to walk you through exactly how to optimize for the three main types of search intent in turn-informational, navigational, and transactional – and then tell you how each affects your SEO strategy.

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Why Are We Ignoring Search Intent?

All these organizations end up blowing money on SEO methods, which end up being useless, only because of the wrong focus on what people want to find. Thus, many efforts will become useless with useless results.

You may get ranked for high-volume keywords, but if your content does not meet what a user is looking for, then your efforts turn useless.

That means if someone is looking for “how to fix the leaky roof, but the website is selling the services of installing or repairing a roof. The customer still isn’t ready to buy; he wants to know about the repair process.

Because he is not getting what he has been looking for, he leaves your website very quickly and thus brings about a high bounce rate and low engagement at the same time. This not only impacts your conversion but also implies to Google that the content you have is irrelevant, thus bringing down your rankings.

Well, having the years of experience of working with SEO services for small businesses in a rather diverse industry such as roofing, finance, and insurance, I can really say that most companies that have a good strategy in terms of SEO have one common mistake that has been committed – they failed to focus on search intent.

Consequences of Not Considering Search Intent

Ignorance towards such factors as search intent will lead to many adverse consequences for your website’s performance:

Higher Bounce Rates: Users leave your website straight away if the content does not align with their intent, telling Google that your website is not relevant.
Lower Engagement Rates: Without actual alignment to intent, users will not engage with your content, and this reduces clicks, conversions, and signups.
Lost Sales: If you do not capture transactional search intent-the very point when users become ready to buy-you will miss out on the dollar value.
Reduced Rankings: Google’s user experience algorithms are a safe bet to rank lower on other search engine result pages. The contents that are not aligned to the intent of user search will rank lower.

For example, consider a small roofing business in Sydney; they were ranking for high-volume roofing-related terms but were not generating the right leads. Analyzing their site, I found that their content didn’t focus on user intent-that is, informational searches about roof maintenance were being met with an aggressive sale pitch. I restaged the content approach on the right intent, and within two months, the company saw a 30 percent spike in traffic with higher conversions.

Custom Content to Fit the Different Types of Search Intention

To be successful at SEO, your content needs to match up with all the other types of search intention. Let’s go through them all and discuss options to optimize for each one:

1. Informational Search Intention

Definition: The person intends to find information or needs to obtain the answer to something. At this moment in time, they do not intend to buy something but are conducting exploratory research.

Example: “How to optimize a website for mobile,” “What is SEO?”

SEO Strategy: Create content in the form of blog posts, guides, and how-to articles which answers these questions. Use keywords such as “how”, “what or” why” to catch all these searches. Business owners who want to instill trust and project themselves to be an authority in their respective niche have to address informational intent. It will make educating your potential customers and mean them more likely to go to you when they need information.

Practical Example: A local plumbing company client instantly gained traffic when they published a series of blog posts that answered questions regarding common plumbing issues. They weren’t selling per se on the front end but by providing value, leads were generated from those users when those users were ready for a pro plumber to come in.

2. Informational Search Intent

Definition: Users are seeking information or do not know what they want.

Examples: “Facebook login,” “Digital Deep Tech.”

Optimization Strategy: Make sure that your main pages such as your contact page, service pages, or blog posts are readily available on your website. Optimize your Google My Business profile for local search so that you’ll be able to capture navigational intent searches.

Real-Time Example: I have optimized my personal website, so if anybody is typesetting “Deepak Sharma SEO expert,” my homepage comes up as the first result, hence it provides them easy access to my services and contact information.

3. Transactional Search Intent

Definition: The user is ready to buy or to take an action. They want to book a service, register for a course or buy something.

Examples: “Buy SEO services online, Hire a digital marketing firm.”

Optimization Strategy: Conversion intent- This is the place where you want to optimize clear calls-to-action (CTA’s), and product pages as well as service landing pages. Make it as easy to convert as possible for the user by using appropriate content, including pricing, testimonials, and hard-hitting CTA’s.

Practical Example: We improved the product pages for one of our clients, an e-commerce company pointed directly at transactional searches queries. We added CTAs including “Buy Now” and streamlined checkout; this resulted in an increase in conversion rates.

4. Commercial Investigation Intent

Definition: Users are browsing through their choices before making an end purchase decision. They are not in a buying mood but possibly doing this in order to work their options.

Examples: “Best digital marketing agencies in Sydney,” “Best SEO tools.”

Optimization Strategy: Comparison articles, case studies and product reviews. Value of such content should be to the user by assisting them in informed decision-making and not too promotional.

Real-Life Example: I was working with a client who was in financial services, and they wanted to rank for commercial investigation search queries, such as “best financial advisors in Sydney.” We created more detailed comparison content and case studies that spoke to their services and ended up being specialists in the niche. This resulted in higher-quality leads and better engagement.

5. Local Search Intent

Definition: The users are searching for services or products in a specific location.

Examples: “Roofing contractors near me,” “Best SEO services in Parramatta.”

Optimization Strategy: Capture local search intent using local SEO of your website, using location- based keywords, keeping the Google My Business profile updated, and ensuring NAP: name, address, phone number information put up on your website.

Very important to businesses that create a lot of foot traffic, businesses that require local service, and others relying on driving foot traffic into the business. Local search intent optimization helps attract more qualified leads who are better prepared to engage with your business.

Finding and Monitoring Search Intent

Keywords in search intent are always evolving. Finding and optimizing your content for these keywords is an ongoing process. Here’s how you can do it:

Tools: Use Ahrefs, SEMrush, or Google Analytics to track your search queries and what they intend to say.
Analyze the head pages for those target keywords. If it’s a blog post maybe an informational query. If you see product pages or shopping ads then this would be a transactional query.
Analyze the User Behavior: Utilize Google Analytics to track the user behavior in your site. If you notice a much higher bounce rate on particular pages, then that means the content isn’t relevant enough for the search intent for which they actually came.
SERP Features: You will now get those special features on SERPs like “People Also Ask” boxes or shopping ads. These help identify if it’s an informational or transactional kind of query.

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Key Terms You Need to Know

Introduction to the key terms: Understanding search intent mandates

Search Intent SEO: the practice of optimizing your content based on the intent behind the searches that come through.

Keyword Search Intent: How the users wish to find answers to the keywords they type in a search engine.

Examples of Search Intent: The “buy roofing materials” query would be a transactional example, while “how do I fix a leaky roof” would be informational.

Ahrefs Search Intent: Is a tool to understand keyword intent for more optimally better content.

Master these concepts and help you be equipped in building just the right kind of content strategy, one that delivers exactly what users need when they need it.

Conclusion

Ultimately, a good SEO strategy depends heavily on the knowledge of what search intent is. If the user looks for information, compares options or is ready to buy something, then such a content must meet the user’s requirements.

Writing with the intention to match a user’s intent has better engagement and conversion rates, and better ranks. With such fierce competition in the current digital marketplace, the ability to expertly handle search intent is no longer a choice; it is a requirement for businesses competing in this space.

If you are on the plan to take your SEO to the next level and meet your customers’ needs properly, I’m here for you. Reach out to Digital Deep Tech; let’s drive into the strategy based on search intent, and the results will come to you!

Frequently Asked Questions (FAQs)

Q1: What is search intent in SEO?

Search intent is the intent of a user’s query, showing whether they’re searching for information, looking for navigation, or looking to purchase.

Q2: How do I identify search intent?

Employ such tools as Ahrefs to go through the keywords for which users are searching. See whether they contain words such as “how to” or “buy.”

Q3: What are the four types of search intent?

There are four major kinds: informational, navigational, transactional, and commercial investigation.

Q4: What tools would you recommend for keyword difficulty analysis?

Q5: How does search intent affect SEO?

When you align your content with the search intent, your rankings and bounce rates become better, and more conversions are achieved.

Q6: What is informational search intent?

The user wants to find an answer to a question or get knowledge on a topic.

Q7: What is transactional search intent?

The user intends to buy or make a transaction.

Q8:How do I optimize for search intent?

Identify what the user is trying to do with the keyword and immediately create content to fulfill that need.

Q9: What tools would track search intent?

Ahrefs, SEMrush, and even Google Analytics can help you determine which way the needle is pointing.

Q10: Why is understanding search intent important for local SEO?

With local search intent, you’re focusing on those users who are already prepared to hire your service in a particular location.

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July 21, 2024

White Label Local SEO Services vs. In-House SEO

Table of the content

What is Local SEO?
The Problem with In-House SEO
How In-House SEO Difficulties Affect You
White Label Local SEO Services: Benefits
Cost Comparison: In-House v/s White Label
Expertise and Scalability
How to Select the Ideal White Label Local SEO Service
Real Life Examples

White Label Local SEO Services vs. In-House SEO Read More »

Introduction

In today’s fast-changing digital world, small or even medium businesses at local levels are in constant struggle with gaining proper search engine visibility. As a Local SEO expert and founder of Digital Deep Tech, I understand very well all the burdens small businesses have to bear while trying to optimize their online presence. But they have to take a very serious decision whether to invest in in-house SEO or white label local SEO services. In this blog, I would like to outline the pros and cons of both so you can make a well-informed decision in favor of whatever helps your business grow the best.

Of course, with more than 50% of all searches being local in nature, business owners looking to attract customers to their venues will have quite a lot at stake. This blog will take each approach and delve deeper into the nuances of both, with a solid grounding in industry data and real-world experience.

What is Local SEO?

Before we head to Local SEO Services White Label and In-House SEO differences, let’s define what is local SEO. Thus, Local SEO means the optimization of all online presence of a business to attract more customers as a result of the most popular local searches. These strategies include optimizing Google My Business listings, online reviews, correctness of local citations, and implementation of on-page SEO practices.

Why do local SEOs matter?

According to Google, 76% of people who look for something nearby visit a business within one day. Additionally, 28% of these searches turn into a sale. Local SEO is therefore essential in the drive of small businesses for effective visibility in local search results.

For small business owners, understanding local SEO can prove quite important as it can potentially affect foot traffic, online sales, and also the reputation of a brand as a whole. Business owners lose customers to those competitors who are actively engaged in local SEO if they do not optimize for local searches.

The Problem with In-House SEO

Most businesses opt to in-house SEO, believing they will finally control marketing. There are, however usually a number of problems for the business involved:

1. Lack of Expertise

Very few small companies are able to offer the highly specialized knowledge and experience necessary related to the conduction of a comprehensive local SEO strategy. SEO is by no means static, with search engine algorithms constantly in flux. If a company is not constantly keeping up with this, its in-house team will fall far behind.

2. Resource Allocation

A full-time SEO team obviously will cost money and would drain those resources to other areas of the business. Small businesses often have limited budgets, so it might not be possible for them to allocate money for an SEO expert.

3. Time Constraints

Search engine optimization is not a one-time task. It must be constantly worked upon with updates. This stretches the scant time to the existing staff, who had to perform a multitude of tasks. For the small business, day-to-day activities will always score over the long-term SEO project.

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How In-House SEO Difficulties Affect You

Sometimes these problems can have fatal consequences. A business, under misunderstanding beliefs, may undertake certain practices that lead to penalties from search engines; of course, it will lead to severe repercussions on its appearance online. The multiple pressure for learning and adaptation in the constantly shifting SEO landscape can sometimes overwhelm stretched teams.

One of the local bakeries I worked with attempted to control their SEO in-house in the beginning. They were able to briefly spike into view and then flatten out because they did not know what was needed to keep altering algorithms. This is a classic symptom of problems that occur when businesses attempt to solely rely on in-house resources.

With failing in-house teams not being able to bring out the best strategies, frustration can run amuck. Precious time and budget are wasted in such scenarios, which inversely hinders growth rather than taking it forward. Also, this brings a feeling of disillusionment among the team members who think they are not moving forward.

White Label Local SEO Services: Benefits

Local SEO white label services are an exciting option for those organizations having trouble with local SEO on their own. Here is the reason why they may be the best option:

1. Availability of Expertise

White label providers specialize in SEO, employing professionals who are abreast of all the latest trends and best practices. Thus, your business will be suitably benefited by expert strategies to promote it properly in local markets. A white label service often offers a richer depth of knowledge compared to what can be obtained through an in-house team, where market engagements may be overlooked.

2. Cost-Efficient

A white label SEO service is a more cost-effective option than an in-house team. You will save on salaries, training, and employee benefits and therefore conserve resources better. Many white label services offer tiered pricing packages.

3. Scalability

White label SEO solutions can easily be scaled up to provide business solutions. You can expand your organization, reach new locations or offer more services- the solution providers will adapt to your needs. Such adaptability is perfect for organizations that want to expand operations without hiring multiple people.

4. Core Business Focus

With outsourced SEO, you’ll be able to focus on what you do best-running your business. That means you’ll be able to channel your energy toward customer service, product development, and those areas so crucial for revenue generation.

Consequences of White Label

I have seen thousands of businesses grow and scale when they outsource their local SEO. A small plumbing service that I had consulted for transitioned to white label services. Within six months, its website traffic went up by 150%. It was all because this business implemented proven strategies that this business’s in-house team could not execute so effectively.

Moreover, the efficient process offered by white label service providers will ensure businesses get their campaigns run much faster. Agility may be a huge silver lining in a highly competitive market for local businesses.

Cost Comparison: In-House v/s White Label

While weighing between the options of making SEO an in-house function and using white label services, one should not ignore the fact of cost comparison:

In-house Costs: Hiring, training, and maintaining an in-house team is very cost-prohibitive. You pay salaries and benefits, software tools, and ongoing training. In fact, according to the Bureau of Labor Statistics, the average annual salary for an SEO specialist in the U.S. can be $62,000, excluding the benefits.

White Label Costs: Most white label services will charge you a flat monthly fee for their experience, which may be in hundreds or thousands of dollars, depending on what is included within the scope. This model typically includes advanced tools and analytics that would be far too expensive for most small businesses to purchase individually.

A small business owner decides to manage SEO in-house. They commit a lot of time and resources, yet at the end of the year, not much returns on investment. Where it seems to have been better expenditure is when partnering with a white label service.

More Financial Benefits in White Label Service

Another major thing for white label services is that these services come with extra benefits that add up to the savings:

Access to Advanced Tools: Many of these white-label providers include premium SEO tools into the packages and may help you gain all the insights without making expensive subscriptions.
Training and Support: Most of the services include training and support, equipping your team to understand local SEO better even if you’re not managing it personally.

Expertise and Scalability

Local SEO is pretty tricky and always in flux. Certainly, good results depend a bit on some degree of expertise. White-label providers often have separate teams for various components of SEO-the technical optimization side and the content creation side. This is knowledge at this depth.

Scalability and Flexibility

A local business needs to be agile enough to respond to market shifts. White-label local SEO solutions are inherently more flexible. For instance, if a business wants to launch a new line of products, the white-label provider can change their strategy overnight by incorporating the change in products; the efforts at local SEO would stay on par with the business’s current goals.

But I do recall one landscaping company I aligned with to expand it into new areas. Utilizing white label local SEO services, they were able to penetrate three new markets within one year, while servicing their core base.

Long-term Growth

The white-label local SEO provider has to be agile in a fluctuating digital marketing landscape. Indeed, market trends change with the preferences of consumers and the way they search. An efficient white label local SEO provider will monitor changes and adjust the plan to keep your business on the fast track to long-term growth and profitability.

How to Select the Ideal White Label Local SEO Service

Upon selecting your white label local SEO provider, consider the following criteria:

Reputation and Experience: You require a well-experienced provider with strong credentials in local SEO. Research the credibility of their reviews, case studies, and testimonials.

Customization: A provider who understands your business well and tailors the service according to your needs is crucial. Unless you have a unique business model, one-size-fits-all approach may not be the best for your business.

Transparency: A good white label service will provide you with pretty clear reporting and analytics that show what’s going on in your campaigns and what ROI is being brought in.

Communication: That’s important. The provider, in terms of responsiveness and willingness to work closely with your team, matters.

All-inclusive Services: You have to find providers who are going to give you everything you need in terms of local SEO services, including GMB optimization, local link building, citation management, and review monitoring.

Building a Successful Partnership

A successful white label local SEO partnership with a provider is built on openness and mutual objectives. Working in harmony as partners can help ensure that your SEO strategy aligns with your business goals

Real Life Examples

As highlighted in the previous case study, a resume writing service noted an increase in website traffic by 150% after transferring services to white label SEO. This was occasioned by a solid local SEO strategy involving optimizing its Google My Business listing, crafting a content marketing approach, and creating good online reviews for the business.

What's Been Learned

These case studies show real-world advantages of white label local SEO services. They have demonstrated just how often expertise, scalability, and a multidisciplinary approach to local SEO will be the difference for small business success.

And with all these insights and strategies thrown around in this blog, you will be able to decide the best course of action for yourself – whether to pursue in-house SEO or outsource it all to a white label local SEO provider. If you have specific questions or need one-on-one guidance on anything, feel free to ask! Here to help your business grow better.

Conclusion

To put it in a nutshell, each in-house SEO and white label local SEO has its pros and cons. For many small businesses, the benefits of outsourcing local SEO usually outweigh the advantages of an in-house team. White label solutions provide clients with access to all expert knowledge, the most cost-effective strategies, and scalable services that would fit their constantly changing requirements.

Being a local SEO expert, I certainly think that your business goals, budget, and resources need to be measured. If you cannot succeed with in-house SEO or just want to do what you do best, that is running your business, then white label local SEO services can help you out.

By taking the time to research your choices and make smart decisions, you can launch your business on the right path in a tough local market. But perhaps most importantly, really good local SEO isn’t about visibility. With the right approach, you will be linked more effectively with your community and driving meaningful engagement that converts.

FAQs

1. What are white label local SEO services?

White-label Local SEO services allow agencies to sell SEO services branded with their respective companies, but without having to manage the work.

2. How do I choose a white label local SEO supplier?

I look for suppliers who have a successful track record, open communication, and a solution tailor-fit to the needs of my business.

3. Is white-label SEO scalable?

Yes, they could definitely scale with the growth of your business and add services as those become necessary.

4. What is the difference between local SEO and traditional SEO?

Local SEO is optimized by focusing on searches based on location, while traditional SEO targets keywords without any geographical constraint.

5. Will white label services help my Google My Business listing?

Absolutely! White label providers may help you optimize your GMB listing for accurate details and local search optimization purposes.

6. What are the things that I have to keep in my mind while considering in-house SEO? .

Research their skills, existing resources, and time and effort that would be needed to handle SEO properly.

7. How can the success of a Local SEO be measured?

Some of the key metrics include traffic, rankings on a local search engine results page, and call and visit conversions.

8. Is local SEO relevant to small businesses?

It is very important for small businesses to attract local customers, and by many studies’ findings, a significant portion of local searches ends in in-store visits.

9. What are common mistakes in local SEO?

Other frequent mistakes are GMB optimization, lack of local citations, and unmanaged online reviews.

10. Can in-house SEO services be mixed with white label services?

There are many business owners who found success by mixing these two model types: tasks are outsourced as a white label service and managed in-house with other areas.

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July 21, 2024

Creating a Keyword Strategy for Your Website

Table of the content

Why a Good Keyword Strategy Matters
1. Consequences of Ignoring Search Intent
2. How to Build a Keyword Strategy Step-by-Step
3. Advanced Keyword Research Tips and Strategies
4. Tools for effective Keyword Research Strategies
5. Keyword Strategy Analysis
6. Common Mistakes in Keyword Strategy
7. How to Apply Your Keyword StrategyIntroduction

Creating a Keyword Strategy for Your Website Read More »

Why a Good Keyword Strategy Matters

By Day 13 of my 90-day course, I am basically nagging for you to develop a keyword strategy for your website. Don’t let the dust settle on several key skills in the fast-paced world of SEO; this one will set you apart from the crowd and make rankings and traffic storm ahead.

No concept that keywords bring traffic. They try the wrong or irrelevant keywords or not give the purpose of search to searchers.

Without an advance keyword research, your content will probably miss the target audience, making you invisible in SERPs. Worse, you may attract the wrong kind of visitors who won’t convert and waste your time and effort.

Here, in this blog post, I’ll take you through step by step on how to build a robust keyword strategy. We will cover everything-from keyword research all the way to advanced strategies that will help you truly dominate your niche.

So, let’s get started!

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1. Consequences of Ignoring Search Intent

All this basically boils down to something called search intent. For instance, most people mistakenly aim at just targeting only the keywords and forget to sit and think about what intention the user would click on their website. Your efforts therefore will never convert.

Denial of search intent results in your website ranking for unsuitable searches, hence thereby negatively impacting your click-through rates and conversions.

What Is Search Intent?

The thing the person actually looks for while searching. Is the user trying to buy, find some information, or go directly to a specific website? Know this, therefore key to a strategy that gets out the right kind of content at the right time.

How Do I Optimize My Keyword Strategy For The Search Intent?

Informative Keywords: The user is looking for information. Example: “How to prepare keyword strategy for SEO.”
Navigational Keywords: The users are looking for specific website. Example: “Keyword Planner Google”
Transactional Keywords: The user is ready to buy. Example “Buy keyword strategy tool.”

You have to match the intent of the content, thus the website is giving value to the user. Don’t underestimate the search intent-it is the key that unlocks traffic that converts.

2. How to Build a Keyword Strategy Step-by-Step

Let’s dive into the process of how to build a working keyword strategy. This is the process that will guide you through finding keywords and how one should use them correctly.

Step 1: Start with Keyword Research

Begin with a keyword research strategy. Without this, you are like someone who is attempting to navigate the world of SEO blindfolded.

How to do it:

Tools: Start with Google Keyword Planner or SEMrush as a tool to research keywords within your niche.
Competitors: You will know what keywords they rank for. Hence, you will be well-positioned to discuss gaps and opportunities.
Long-Tail Keywords: There are specific, low-competition keywords, with fewer visitors but better conversion rates. Example: “How can I draft a keyword strategy for SEO?”

Group and Organize Keywords You must have selected your keywords; now it’s time to categorize those and group them according to user intent or category, depending on what content you are going to write and so on. This would help you keep track of everything and keep all content related to a particular intent.

Step 2: Prioritize Based on Competition and Relevance

Not all keywords are alike. Look for keywords that come with a good mix of both search volume and competition. High-competing keywords can be killers for a new site, so start from mid-level keywords and work out.

Step 3: Keyword Application to Content

Now that you have your keywords organized, it is time to find places within your content where you can incorporate them. Do not keyword stuff; rather find organic ways of using your keywords. Best case scenario is that they will flow organically to help your readers.

3. Advanced Keyword Research Tips and Strategies

You now have a great foundation, but really to take it to the next level, here are some advanced strategies for keyword research:

1. Leverage Google's "People Also Ask"

It is one of the features of Google SERPs. This feature lets you know about people who ask related questions. Use it to expand your keyword list.

2. Keyword Gap Analysis

Keyword gap analysis is the other essential means of knowing the difference between your website and competitors. Through tools such as Ahrefs, you get to know the position at which the competitors rank for keywords where you rank and hence can get insight about some content gaps you may fill in.

3. Keyword Bidding Strategy

For your PPC, you will need a keyword bidding strategy. This will mean that you’ll be bidding on the right words to maximize return on investment.

4. Keywords Updating

SEO isn’t static. What is hot today may be not tomorrow. Calibrate your keyword approach on continuous evolving search trends and changing user behavior.

4. Tools for effective Keyword Research Strategies

Being a local SEO pro, always make some must have tools to enhance your keyword research tactics. You will save time and get data-driven input with which you will refine your tactic in the long run.

Google Keyword Planner: The Beginner’s Best Friend. It is free but is totally robust in search volumes.
SEMrush. Through detailed analysis about keywords, competitors, as well as using backlink strategies
Ahrefs: Good for the perfect keyword gap analysis as well as competitor research.
Ubersuggest: Perfect for a beginner who starts off scratch on keyword research and strategy.

The tools help to pinpoint the best converting keywords and which data to build into a really effective SEO keyword strategy .

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5. Keyword Strategy Analysis

Having developed your keyword strategy, it is now time to monitor how your strategy performs. Follow along as we step by step on how to develop your keyword strategy and measure results.

Monitor Keyword Rankings
Use SEMrush or Ahrefs to monitor the rankings for your keywords over time.
Monitor the fluctuations in rankings over time.
Track Traffic and Engagement

Monitor Google Analytics to see if that keywording is actually bringing real traffic to your website. Is the visitor really sticking to your page, or do they just vanish into thin air? It could mean that the content is actually the adaptation to intent.

SEO is never that kind of set it and forget it method. Change your approach often as you become more aware. If your keyword is a dud, as it were, it’s time to think about either the content you’re creating or the keywords you are targeting.

6. Common Mistakes in Keyword Strategy

Now that we have addressed the most fundamental, let’s work our way through some of the most common mistakes I see clients make when they first begin building a keyword strategy for SEO:

Keyword Stuffing: Having too many keywords in your content makes it unreadable and kills your SEO. Google penalizes this.
Ignoring Long-Tail Keywords: While long-tail keywords may have fewer volumes, they often convert better because of its specificity.
Forget to Update Your Strategy: SEO trends are cyclical and change over time. If you don’t, you’re behind.

7. How to Apply Your Keyword Strategy

The following are pretty useful tips on how to optimize keyword strategies in SEO:

Use of Keywords in Headers: Make sure that, wherever possible, your focus keywords are applied in the H1 and H2 headers. This makes it much easier for the search engines to understand the structuring of the content.
Internal Linking: Employ your keywords for your internal linking when you want to divert visitors to other parts of your website.
Meta Description Optimization: Use your primary keyword in the meta description to increase the CTR from SERPs .

Conclusion

It starts with a keyword strategy: knowing who you are targeting, getting into deep keyword research, and ensuring the content is serving the intent of the search are all ways to put yourself on the path toward ranking high on Google.

Wish to know more about getting some bespoke help on how to craft an SEO keyword strategy? Just hit me up on WhatsApp +91 9780668174 or book a one on one appointment here. Also share this post to your friends in your social media networks!

Frequently Asked Questions (FAQs)

1. What is the best tool to use for keyword research?

Google Keyword Planner is ideal for newcomers but SEMrush provides more insights.

2. How often should I update my keyword plan?

Frequently, typically every 3-6 months, or whenever the variations in search behavior changes it.

3. What are long-tail keywords?

Long phrases that target the niche searches, usually with very low competition.

4. How do I avoid keyword stuffing?

Use the keywords organically in the content. Don’t spam it repeatedly. Remember, user experience comes first.

5. What's the difference between informational and transactional keywords?

Informational keywords are questions, and transactional keywords tend to target people who have actually decided to buy that thing.

6. How do I identify gaps in keywords?

Use tools like Ahrefs to find opportunities through keyword gap analysis.

7. How will I use search intent in my approach?

Use the type of content to match user intent: Informational, Navigational or Transactional

8. Can I use the same keyword on multiple posts?

Of course you can but you’ll want every post to have its own unique value and content so you are not cannibalizing keywords.

9. How does internal linking relate to keyword strategy?

Internal linking with keywords will give the search engines an understanding of your site structure.

10. How crucial is search volume while choosing your keywords?

Search volume matters, but you also cannot bank solely on that number. Don’t lose sight of competition or relevance for your desired audience.

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July 21, 2024

The Ultimate SEO Checklist for Startups

Table of the content

Why SEO is Important for Startups

Getting Your On-Page SEO Right

Keyword Research: The Foundation to Success

Mastering Local SEO: Google My Business and Beyond

Creating Authority with Backlinks

Mobile and Speed Optimization

Analysis SEO Performance
Conclusion

Frequently Asked Questions (FAQs)

Why SEO is Important for Startups

Among all else, probably the most ignored of all factors that come into play when launching a startup is search engine optimization, or SEO. Entrepreneurs spend time building the product and looking for customers but, again, never really get down to business: how are their audience members going to find them online?

Usually, people view SEO as too technical, too expensive, or consuming too much of their time. Thereby, lots of startups just forget about it. No problem, they reason. They’ll get to it “later.”

Pretending to do nothing with SEO is the same as opening a store without a sign outside. Now you can envision having this great product without having anyone ever know it exists at all. With no SEO, your website would be like living in the huge web, totally invisible.

To dominate those searchers there will always be competition that has seriously invested in SEO and they will end up at the top of search engines. You, on the other hand, will be very far behind. This translates into lost opportunities, fewer customers, and slower business growth.

I’m Deepak Sharma, the founder of Digital Deep Tech, a white label Local SEO service provider and one with loads of experience working with hundreds of startups over the years. I know firsthand how pivotal SEO is to business success, especially when it’s a local or small business.

Good news? You don’t have to be intricate or pricey, though. Instead, by following this ultimate SEO checklist, you can build a strong foundation to get organic traffic and convert visitors into loyal customers.

Getting Your On-Page SEO Right

Your website is live, but it is not optimized for search engines. This makes it harder for Google to understand your site, and lower your chances of ranking high on search engine results pages (SERPs).

As another barrier to your beautiful website is without on-page SEO. Google algorithms are getting smarter, but they still require hints from your content on your site to rank you correctly. If you fail to pay attention to those hints through optimizing title tags, meta descriptions, or even headings, the site may rank poorly for the keywords that your target audience uses for searching.

Solution

On-page SEO falls entirely within your control and is one of the more simple parts of SEO to get right. This is your to-do list to ensure that your on-page SEO is tip-top:

Title Tags and Meta Descriptions: Every page should be accompanied by an optimized for the keyword title tag and meta description. Keywords such as affordable SEO for local businesses or small business local SEO might go into these tags, depending on your specific keywords.

Headings: You should use descriptive H1, H2, and H3 tags to guide the reader but also assist search engines in following the content structure.

Internal Linking: Cross-linking to relevant pages on your website will improve user navigation and increase search engine rankings.

Image Alt Text: Each picture on your website should apply alt text to help search engines understand the content of the image.

You can enhance both the user experience and rank with these on-page SEO methods as part of your strategy.

Keyword Research: The Foundation to Success

Many of today’s startups don’t realize how important keyword research is or cannot be bothered with it at all. Using the wrong keywords or not using them at all can easily become a waste of time, resources, and money.

Sometimes, the worst tragedy that can happen to you and your site is attracting the wrong audience or no audience at all in the event that you target the wrong keywords. Imagine that after putting so much effort into blog posts or product descriptions, no one sees it because you didn’t do your research about what is actually being sought after.

Solution

As a startup, you will have to ensure that keyword research is done correctly. Firstly, target long-tail keywords, which are extremely specific phrases with significantly lesser competition than generic ones. For example, “local small business SEO” or “local business SEO services” may be highly less competitive than a generic term like “SEO services.”

Use the Google Keyword Planner or any of these tools: Ubersuggest or Ahrefs to:

Find potential keywords with considerable volume and relatively lesser competition.

Target local keywords if you are targeting a specific local area for instance, local SEO Google My Business, or SEO for small local businesses.

Write your keyword naturally and repetition it within your content, especially in headings, meta-descriptions, and body.

Those start-ups that give keyword research importance will automatically attract the targeted audience right from the starting point and hence be able to enhance their online presence as well as growth.

Mastering Local SEO: Google My Business and Beyond

In most cases, local startups have the problem of visibility within their own geographical area. Engaging with a competitor against the other large business can be really intimidating to them, as the latter dominates all local searches

If your business doesn’t appear in the local search results, you’re missing out on a massive opportunity. Perhaps customers in your city are searching for services that match yours to the tee, but without local optimization, you won’t appear in Google My Business or other listings of local businesses. That’s like giving away all of your potential customers to your competitors.

Solution

If you are one of those small businesses or startups that is hoping to grab that highly precious top spot in the local markets, then for sure, local SEO is the most powerful tool for you. Here’s what you should concentrate on:

Google My Business : Claim and fully optimize your listing. Make sure that the name, address, and phone number of your business appears exact and uniform everywhere. Use relevant keywords such as “plumbing services in Melbourne” and “roofing contacter in Sydney” in your business description realted to your industry.

Local Citations: Get your business listed in reputable, quality local directories (such as Yelp, Bing Places or Apple Maps) with consistent data.

Reviews: Find satisfied customers who will talk positively about your business through reviews, for it could affect rankings significantly.

Location-Specific Content: Write blog posts, landing pages, and service pages tailored for the local area, such as “plumbing services in Melbourne” and “roofing contacter in Sydney”.

By mastering small business local SEO, you get to play on an even field; it makes it easier for local customers to spot and trust your business.

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Creating Authority with Backlinks

Many startups forget about the significance of backlinks. In the lack of backlinks, your website could be unable to gain the authority required to have a good rank in search engines.

If your site has fewer quality backlinks, Google will not take it seriously enough. Thus, your search engine visibility might be highly restricted. It becomes difficult to compete with well-established businesses if your site has very few to no links pointing to it. Backlinks act like “voting of confidence” from other sites; with which Google sees that your content is trustworthy and worthwhile.

Baclinks are really a lot of work, but the reward is immense. Here are some strategies I would recommend to startups:

Guest Blogging: Write guest articles to other trustworthy blogs in your niche. In the right places, include links pointing back to your website.

Business Partnerships: Form relationships with other local businesses and you can exchange links.

Content Marketing: Create shareable content that others will love linking to―infographics, how-to guides, or industry reports.

These will make your website authoritative and enable you rank higher in search engines.

Mobile and Speed Optimization

Most startups don’t understand how much it matters to be mobile friendly, considering that the majority of users browse on mobile. Websites which render slow or are not mobile friendly lose traffic very quickly.

Suppose a customer walks into your site and finds it loads slowly or is not user-friendly on their smartphone. Most of them will close the window in just a few seconds, raising your bounce rate and killing your chances of ranking well in Google.

Solution

Mobile-first indexing is now in place so, in simple words, Google will default the mobile version of your website in determining rankings. Here’s how you can be sure your site is optimized:

Responsive Design: Your website should perfectly adapt to every screen size.

Page Speed: Check on the loading time of your website using tools like Google PageSpeed Insights and eliminate any speed-damaging issues.

Mobile Usability: Tap targets: Ensure the buttons are large enough and easy to tap. Legible fonts: Ensure text is legible.

Navigation: Should be smooth. For mobile or speed, you’ve optimized thus far, which has improved UX and increased the chances of ranking better in the search engine.

Analysis SEO Performance

You’ve implemented an SEO strategy but are not quite sure if it’s working. Anything that a campaign does cannot be known without proper tracking and analysis because its components driving results cannot be identified and so can’t be improved.

SEO running blind. Without monitoring your performance, you can’t possibly make any informed decisions on what’s working and what’s not; rather you may waste time and resource on strategies that are not yielding results.

Solution

There are always these tools to use when tracking SEO endeavors:

Google Analytics: you can track traffic, bounce rate, session duration, and conversions;

Google Search Console: you can track keyword rankings and see crawling or indexing issues

Rank tracking tools: observe changes in the keyword ranking over time with tools Ahrefs or SEMrush

Analyzing such data will enable you to refine your SEO strategy in favor of tactics with the best results.

Conclusion

Follow this comprehensive SEO checklist and you’ll be one step closer to a robust online presence for your startup. Remember that long-term SEO investment can really pay off in the later stages of increased traffic, better rankings, and more customers.

Unlock the potential of your startup with our expert startup SEO services. Get in touch with us today to learn how we can enable you to increase online visibility and attract more customers to create sustainable growth in a competitive marketplace. Grow together!

FAQs

1. Why is local SEO important for small businesses?

Local SEO gets local customers to small businesses by advancing the ranking of those small businesses in Google’s local search.

2. What is Google My Business, and why do I need it?

Google My Business provides free management of your business’s online presence on Google, improving your presence and credibility in searches.

3. Optimization of my website for local SEO

Start by ensuring your Google My Business listing has a consistent NAP information. Also create local citations, and generate location-specific content.

4. What are backlinks and why do you need them?

In simple terms, since backlinks are hyperlinks from other websites to your site, they’re in essence a vote of confidence for your website in the eyes of search engines. This enhances your site’s authority and ranking for searches.

5. How long does SEO take?

SEO is a long-term strategy, and the site might take between 3 to 6 months to increase after wholly turning it on to get the required results, depending on the level of competition and how aggressively you pursue SEO tactics.

6. What are some common SEO mistakes startups make?

Some common mistakes include neglecting keyword research, ignoring local SEO, not optimizing for mobile, and failing to track results.

7. What is on-page SEO, and why is it important?

On-page SEO is the optimization of individual web pages to rank better in the search results. It means optimizing elements like a title tag, meta description, headings, and content.

8. What are Local Citations?

Local citations are mentions of your business on other websites, such as directories, social platforms, and review sites. They help improve local SEO by increasing trust and authority.

9. How can I make my website load faster?

Using tools like Google PageSpeed Insights will point out the problems and help solve them by optimizing images, leveraging browser caching, and minimizing server response times.

10. Why is mobile optimization crucial for SEO?

Because most internet users browse from mobile, Google favors mobile-friendly sites and, without much doubt, a site that is optimized for mobile browsing can be ranked higher on search results in comparison with its non-mobile optimized counterpart.

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how to find high volume low competition keywords

July 21, 2024

How to Find Low Competition Keywords for Quick Wins

Table of the content

The challenge of ranking high
Need to Focus on Search Intent
Keyword Research Importance

The Path to Finding Low-Competition Keywords

How to Find Low-Competition Keywords for Quick Wins Read More »

Introduction

The finding of low-competition keywords is an elementary requirement to fuel the right diversification strategies when striving to enhance an SEO strategy. The world of the internet in current times is highly competitive for some space, and most people hanker to be noticed on the internet. Most tend to do whatever it takes and try to keep “pushing through” the virtual world; however, one very important strategy that most forget in that process is focusing on keywords with low competition but decent traffic. As a local SEO expert and founder of Digital Deep Tech, I’m here to guide you through this process and give you actionable strategies to discover your golden keywords.

Day 14 of the Free SEO Course

Learn advanced strategies, then reach out to get online training to take your skills to the next level!

The challenge of ranking high

It keeps changing as more sites come up daily. Every business too gains an online presence so the competition is getting tougher. Thousands of businesses go frustrated and lose resources since their target keywords are pretty hard to rank for in the SERPs. You could spend much time and money and see little or nothing at all.

At one point, it might land you deep in trouble for not paying much importance to low-competition keywords. You might lose yourself in the vast digital marketing ocean of competition, which makes it extremely hard to reach the audience you’ve sought. This obviously has negative implications on online visibility, traffic, and then on sales.

Usually frustration gets a hold of people and causes them to pack it all in on SEO as if weren’t worth bothering with. And this, too, is simply wrong. You can win by bringing your focus on low-competition keywords, letting your content stay the center of attention amidst the noise.

Need to Focus on Search Intent

Low-competition keywords, understanding of search intent, coming together. This is how you should approach low-competition keywords. Search intent, in a simple word, is the underlying purpose behind the user’s query. By aligning your keywords with their intent, you will win hands down.

As you are not considering search intent, you might be creating content that never connects well with your audience. For example, you typed to the search “how to find low competition keywords”, but you just gave random general tips about SEO that contradicts the reason why he came to your page and will most likely leave soon. Such behavior may raise your bounce rate, though it can bring down your rank in the long run.

Keyword Research Importance

Another very important takeaway that I can list is the following: Keyword research is the backbone of good SEO. Advanced keyword research is finding words that your target audience would use in a search, along with how much competition there would be for those words. Many grossly underestimate this important step, creating poorly optimized content and lost opportunities.

It’s all the time you will use in researching keywords. The successful SEO campaign will be built on all this time you use. You will know which keywords to go for and how to create content for them.

High Competition Effect

Imagine going through all your weeks only to realize that the bigger competition is way ahead of you with much higher authority. The frustration becomes worse as you later come to know that it takes months or years to get ranking among high-competition keywords. You basically put all your soul into the content and fail to relate to the target audience.

With high competition comes high cost-per-click paid ads. That would mean burning all your marketing budget without winning the desired result. The second aspect is very low visibility, and that’s leaving fewer clicks, leads, and conversion. The longer this continues, the more challenging it will be for you to maintain your business.

This scares off the businesses, and they abstain from choosing SEO for their website. Remaining in that cycle brings huge loss in terms of revenue. But then, there is always an alternative. You can easily carve out niches and begin to gain traffic sooner with low-competition keywords.

The Path to Finding Low-Competition Keywords

Step 1: Understanding Low-Competition Keywords

Before actually venturing into the keyword research, it is essential to know what low-competition keywords actually are.

Definition: Low-competition keywords are phrases that indeed have fewer websites to compete with them in search results. This makes ranking easier.

Examples include:

Best local bakery in [Your City]
Affordable vegan restaurants near me

If you focus on these kinds of keywords, there’s a chance that your rankings might be faster, and the traffic to your website will be higher.

Characteristics of Low-Competition Keywords

For such low search difficulty keywords usually have a smaller keyword difficulty score.

More specific: They are generally more specific than general keywords and target niche audiences.

Long-tail Nature: Most of the low-competition keywords are long-tail and can capture the highly motivated potential searchers. Knowing these aspects will help you identify some of the possible keywords for targeting.

Step 2: The Significance of Search Intent

You need to know the search intent when you use low-competition keywords. Search intent is what lies behind a user’s search query. Find keywords that match the intent of searchers: increase the chances of ranking.

Types of search intent

Informational : Users want to get information (for example, “How to bake bread”).
Navigational : Users are searching for a specific website (for instance, “Facebook login”).
Transactional: The user wants to buy something, such as “Buy running shoes online”.

Thus, based on the intent of possible keywords, you can narrow down the phrases that relate to what the users are going to search for.

Search Intent Analysis in Keyword Research

Each time you conduct keyword research, ask yourself what is the intent of the user when doing their search. That’s how it makes content user-centered.

For instance, if someone is looking for “how to find low competition keywords,” most likely they want a step-by-step guide. The more you answer their needs, the more chances you have to rank well for that keyword.

Step 3: Using Keyword Research Tools

Now you will have to use keyword research tools to look for low competition keywords. Here are some tools I would recommend:

Google Keyword Planner: It is free and helps you find keywords, also giving information about the competition levels attached to them.

Ubersuggest: This tool is very friendly to use and gives ideas on keywords and their search volume and competition data.

Ahrefs: It is a full-fledged SEO tool as it also gives you keyword difficulty and search volume insights.

SEMrush: This is an extremely powerful tool that will help you discover low-competition keywords.

Using these tools, start searching for your target focus keyword “find low competition keywords”. Observe the competition level and search volume in the results.

Vital Features to Look For Keyword Tools

As you use keyword research tools, be on the lookout for features that add depth to your research processes:

Keyword Difficulty Scores

This measures the difficulty that you experience when trying to rank for a specific keyword.

Search Volume: The frequency with which a keyword is searched, month-to-month can give you an idea of which keywords to rank for the highest.
Trends: Knowing if the popularity of a keyword is going up or down can inform your approach.

Step 4: Analyze Competitors

Now that you have that list of keywords that may have low competition, it’s time to analyze your competitors, so you know what they are targeting and where you can find potential gaps in their strategy.

Identify Competitors: Type in your target keywords and search for what comes up in Google. You can see who ranks what pages.

Content Analysis: Analyze what they have in terms of length, quality, and structure within the content. Look for areas where they seem not able to provide enough depth or insight. Keyword Gap: Use SEMrush or Ahrefs to find out keywords where you don’t rank but your competitor does. Knowing what others are doing will enable you to make content according to their gaps.

Competitive Analysis Techniques

Content Gap Analysis: Find out that which topic is being covered by the competition and you are not covering. This type of intelligence will be used in the development of complete coverage of a gap.

Backlink Analysis: Find out which places the competition is getting backlinks from. Target these places as a source of building your own backlink profile.

Step 5: Long-Tail Keywords

Long-tail keywords are a good way of finding low-competition phrases. They are usually longer and much more specific in nature, so you have a better chance at ranking using them. Instead of something general like “shoes, it could be “best running shoes for flat feet””

Here’s how to find long-tail keywords:

Google’s Autocomplete: Type in your main keyword in Google and jot down the suggested searches.

Answer the Public: It gives you questions and phrases regarding your keywords that can be long-tail versions.

Google Trends: This will enable you to understand the popularity of certain search terms over time so you can have an idea of how ascending long-tail keywords are.

Benefits in Targeting Long-Tail Keywords

Greater Rate of Conversion: The long tail keyword brings more qualified traffic, and it has a great chance of conversion.

Less Competition: It is less in competition with other keywords, and ranking may also be easier too.

More Relevant Traffic: Long-tail keywords fill the long-tail end of the user need, so your content will resonate more with people.

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Step 6: Analyzing Keyword Difficulty

The keyword difficulty metric gives you a measure of how hard it’ll be to rank for a given keyword. You can make use of the above-mentioned tools to discover this information.

Consider these following criteria:

Domain Authority: Look for keywords where the best-ranking pages have lower domain authority than your website

Content Quality: Consider the quality of content that your best-ranking pages contain. If that content is abysmally written or superficial, you might have a better shot at ranking.

How to Rank Keyword Difficulty

Research Top-Ranking Pages: scroll through the number one page of the Google results from your target keywords. Weave in analysis of the quality and depth of their content.
Use Difficulty Score: Now use tools like Ahrefs or Moz which give you a comprehensive difficulty score for your target keyword.

Step 7: Create Quality Content

Quality content creation now becomes the most important part of ranking with low-competition keywords.

Thorough and helpful: Your content should be able to answer what users are asking and its value.
About User-Friendly Format: Making extensive use of headers, lists, and images, break long paragraphs or text into easy-to-read portions
On-page SEO Optimization: Using keyword in title and heading but devoid from body content without keyword stuffing.

Create Compelling Content

Tell Personal Stories: Share some of your personal stories that will make your content interesting and more relatable to your readers. Share with them how you ventured into the world of SEO, the difficulties you encountered, and how you defeated those problems.

Images, Infographics, or Videos: Add photographs, infographics, or videos to spice up your content. Not only do people find that appealing, but it also helps explain difficult points better.

Step 8: Monitor and Adjust Your Strategy

SEO is not a one-time process but rather an ongoing process of tracking and fine-tuning. After you have published your content, the Google Analytics tool will measure the performance of your work.

Ranking Tracks: You should track your ranking for your target keyword long term. Rank tracking tools help you keep tabs on where you are placed.

Analyze Traffic and Engagement: Count the traffic of your content produced and how users interact with them. High bounce rate may imply that users were not getting what they expected from the content

Curate Content: You review your content sometimes for refreshing new information, keywords or insights. All these help you to maintain or even improve your rank

Tools to monitor SEO performance

Google Analytics: very powerful tool to know the performance of your website, tracking user behavior, and conversion rates.

Google Search Console: gives you statistics about how your site is performing on Google. Keyword rank, whether a specific page from your site is indexed by Google or not.

Ranking Tracking Tools: tools which track rank over time: Ahrefs or SEMrush.

Conclusion

In fact, finding low-competition keywords is a real game-changer for your SEO strategy. A deep understanding of how search intent matters combined with appropriate application of tools and high-quality content can make all the difference in terms of online visibility and targeted traffic to your site.

In a winning SEO strategy, overnight success is forgotten. Instead, proper research takes months, effort, and adjustment. Focus on the low-competition keywords; you are going to get some quick wins in a firming way toward long-term success.

Frequently Asked Questions (FAQs)

1. What are low competition keywords?

Low competition keywords are terms in which fewer sites compete for them, making it easier for you to rank.

2. How to find low competition keywords?

Research least competitive keywords with Google Keyword Planner, Ubersuggest, and SEMrush.

3. Why target low competition keywords?

No Targeting low competition keywords can rank you higher on the search result page, bring more targeted traffic, and reduce marketing costs too.

4. What are long-tail keywords?

Long-tail keywords are longer phrases with fewer words and are usually marked with lower competition and higher conversion rates.

5. How do I analyze competitor keywords?

Use Moz or SpyFu to see what keywords your competitors rank for and identify gaps in their strategy.

6. Can local keywords help me with my SEO?

Yes! Local keywords have less competition, and users can be targeted to your local business.

7. What's the "People Also Ask" feature?

It’s a Google feature which shows you related questions people have asked, so you know what they are really searching for.

8. Which tools will help me to find keywords?

Finding and analyzing keywords with Google Keyword Planner, Ubersuggest, Ahrefs, and SEMrush.

9. How do I write high-quality content around my keyword?

Write to answer a query that may have been asked by another user; provide them with valuable information; and then engage your audience through proper formatting.

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July 21, 2024

10 Must-Do Local SEO Steps for Fast Website Traffic

Table of the content

10 Local SEO Strategies to Attract Fast Website Traffic

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Introduction

Do local SEO if you’re a business owner looking to generate customers in a short period. It’s the easiest and most significant targeted traffic generation method, and when you get it done professionally, it’s sure to push your website to the top on Google search results.

As a local SEO expert and founder of Digital Deep Tech, I have helped businesses gain visibility and generate sales through white label local SEO tactics.

In this section, I’ll take you through 10 must-do steps to get you traffic as fast as possible by leveraging local SEO. These steps assure a driving strong local SEO presence as well as attract intent-to-purchase local customers. Alright, let’s dive into actionable strategies that could put your business on the map.

10 Local SEO Strategies to Attract Fast Website Traffic

Step 1: Optimize Your Google My Business Profile

Most local businesses use GMB, but ignore it and miss potential rankings in the local search.

Can you imagine the scenario: you have a great business, but nobody finds you because your GMB profile isn’t optimized? Losing traffic, and worse, it is getting to the competition.

Local SEO Solution: Optimize your Google My Business profile. GMB is the heart of local SEO. There’s a lot to it, especially when you think about the importance of a Google My Business profile to your ranking on Google Maps and local searches. Make sure that your profile is totally filled out with right NAP details such as business name, address, and phone number.

Local keywords such as “best roofing services in Sydney”
Quality images related to your business
Continue posting posts, offers, and events
Feedback from customers, response

In recent times, one of my clients is a roofing business. It increased their traffic by 50% within three months after optimizing its GMB profile.

Sharing GMB posts regularly helps increase engagement, and keywords like “local seo business model” or “local seo and google my business” can increase your chances of ranking for related queries.

Step 2: Analyze Website Issues with an SEO Audit

You invest marketing dollars into it, and yet you do not know whether your website is locally SEO friendly or not. You are losing out to the competition as they have audited and corrected their local SEO deficiencies.

Solution: A local SEO audit will spot gaps and opportunities for improvement. To audit your own, pay attention to the following key areas:

On-Page SEO: These must be checked to ensure that the title tags, meta descriptions and headers are correct and also optimized with local keywords. Examples would include “Local SEO means SEO for business in [city]” or “Local business website SEO.”

Local keyword analysis: Are you targeting the right keywords for local search? Tools such as Google’s Keyword Planner might come in handy in figuring out whether you are using the most appropriate keywords: “SEO checklist for local small business websites” or “local SEO tips small businesses”.

Technical SEO: Make sure your site is mobile friendly as well as loads very quickly. Those are two of the most direct issues related to improving your position in local searches.

Backlink profile: Quality backlinks from local websites show Google that your business is relevant in your area.

An SEO audit will highlight what needs work, so you can focus your efforts in the areas most likely to make a difference.

Step 3: Target Local Keywords for Your Website

Using the wrong generic keywords or those incorrectly targeted means you won’t be drawing the right kind of local traffic to your site.

Imagine this-you are getting website visitors, but they are not converting into customers because they are not local. It is frustrating and your marketing efforts waste their value.

Solution: Local keyword research is vital. You need to utilize keywords that describe your location and services. Long-tail keywords such as “plumbing service near me” or “best restaurant in Sydney” will help target users who seek services in your locality.

Here’s how you do it:

Use the tools and resources, such as Google Keyword Planner and Ubersuggest, to find the keywords related to the city or region that you have chosen.
You must then incorporate the chosen keywords organically into your meta tags, headers, and content.
You can include city names and services, such as “Digital Deep Tech offers SEO strategy for local business in Sydney.”

For instance, after we optimized our local keywords for the service pages of a client, within two months his local traffic was upgraded by 40%. All this is about relevance and precision.

Step 4: Create Quality, Location-Approved Content

Generalized content is not localized to outreach to the local customers, also failing in the locality searches.

Your content on your site could be great information, but if it doesn’t lend to more specific solving of a problem about your local audience, it really loses to any valuable traffic.

Solution: The concept of location-specific content works great well. Create blog posts or service pages that focus distinctly on the city, neighborhood, or region you’re in. Target questions and problems local customers have to address them in a way demonstrating that you understand their needs.

I often create location-specific guides. For example, “How to Choose the Best Local SEO Agency for Your Sydney Business.” This accomplishes two things: it opens up potential clientele and builds local rankings in search.

Step 5: Build Local Citations and Backlinks

Your website has no authority and thus not ranking high enough in local searches.

You may very well be doing everything right on your website, but without external validation in the form of backlinks and citations, your competitors will continue to outrank you.

Solution: Local Citations and Backlinks Boost your credibility. Citations are online mentions of your business name, address, and phone number, helping improve local search visibility.

Here’s how to get started:

Get listed on high-authority business directories such as Yelp, Yellow Pages, and specific niche sites.
Reach out to local bloggers or news outlets to feature your business.
Partner with other local businesses for backlinks.

For example, I had helped a local pizza shop get backlinks from community food bloggers. The restaurant achieved ranking #1 for “best pizza in Sydney” within months.

Step 6: Improve Mobile-Friendliness for Local Search Results

Local searches account for an enormous majority of mobile users, yet your website has not been optimized for mobile devices.

Frustrating customers and losing sales is what happens if your website is not mobile-friendly. Google also penalizes non-responsive sites, affecting your rankings.

Solution: Ensuring that your site becomes mobile responsive is the key to reaping success in the world of local SEO. Here is why:

61% of mobile users are likely to contact a local business with a mobile-friendly site.

Google uses mobile-first indexing, so the mobile usability of your website is going to have a direct impact on how high you rank.

As a matter of fact, I’ve optimized one of my clients’ sites for mobile. And within one month of doing so, his traffic from local keywords increased by 30%.

Also, most of the local searches are voice-based. So optimizing the content for voice search using conversational keywords can give you an extra advantage.

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Step 7: Use Customer Reviews and Testimonials Now

Unless your business has adequate reviews, there isn’t any social proof for the exact business they are looking for.

Even though you may offer the finest services available, the customers might not move ahead with the decision unless they find enough reviews online. Too little review can greatly hound the credibility level of any business.

Solution: Encourage reviews from the customers and, at the same time, put up testimonials on your website. In addition to this, Google reviews help enhance the visibility of your business in local search results also. See what you can do:

Ask to leave reviews via email after a service or a sale.
Respond to positive and negative reviews.
Host your reviews on your web page.

For instance, after working with a local salon, I developed a review strategy that upped their 5-star reviews by 80%. That then jumped them in the rankings, thus increasing more foot traffic to this business.

Step 8: Monitor Competitors and Adjust Your Local SEO Strategy

You do not know what your competitors are doing to have an edge in local rankings.

Lack of watching the competition often leads to missing chances to make your strategy better, hence getting ahead of them.

Solution: Monitor and know their competing strengths and weaknesses. Use instruments such as Ahrefs or SEMrush and see where their backlinks are coming from, what keywords your competitors target, and what type of content works for them.

For example, I helped a client surpass their competitor by identifying gaps in the competitor’s keyword strategy. We focused on long-tail local terms such as “local business seo software” and “seo agency for local business,” generating more traffic.

Step 9: Social Media and Local Outreach

You’re not socially interacting with your local audience on social media, missing an important piece of a significant source of traffic.

Social media is a platform that can be very easily viewed, and if you are not seen on social media, local customers may not even have a clue that your business exists. It is as if they are bonding with your competitors while you lose those crucial interactions.

Solution: Use available social media applications like Facebook, Instagram, and LinkedIn to engage the local audience. Post regularly regarding local events, promotions, and news so that your page is visible and relevant.

The clients frequently utilize the social media for community engagement and I have seen enormous results. In fact, one client increased their local following 300% after using Instagram to connect with customers based nearby.

Step 10: Monitor the Results and Improve Your Local SEO Strategy

Not tracking the local SEO performance can’t know what is working and what’s not.

You’re putting in all this effort, and you are not quite certain if your strategies are paying off. Unless you track progress, you’ll be missing on those vital opportunities for improvement.

Solution: Track the metrics of local SEO using Google Analytics and Google Search Console. Consider tracking traffic and keyword rankings to understand what works and where adjustments need to be made.

For example, analyzing the search traffic and adjusting the strategy is the way through which I could raise orders online from a local retailer to two times within six months.

Apply these 10 steps to build up your local SEO and get fast, relevant traffic to your business.

Conclusion

Mastering local SEO is the key to standing out in your community and attracting high-intent customers to your business. Optimizing your Google My Business profile, creating location-specific content, building local citations, and leveraging reviews are some of the important steps to drastically improve your online visibility. All the 10 steps above play a crucial role in elevating the presence of your local SEO, ranking higher, and attracting targeted traffic much faster.

Local SEO is a continuous process. Monitor your efforts, track your results, and adjust and optimize your strategy to stay on top of the curve. With consistent effort and smart tactics, your business can dominate local search results, resulting in sustainable and long-term growth. Ready to take your visibility to the next level? It’s time to put these into action today!

FAQs

1. What is local SEO?

Local SEO is getting your website optimized for location-based searches in order to attract more local customers by improving your ranking.

2. Why is Google My Business important?

Google My Business is a service that enables your business to appear in search for local terms and on Google Maps, making it easier for local customers to find you.

3. How long does it take to start seeing results from local SEO?

Generally, you should begin to experience improvements within 3-6 months, depending on what you do and what else is competing.

4. Can small businesses really compete in local SEO?

Yes, with target-local keywords, reviews, and relevant content, small businesses can really compete.

5. What is the difference between local SEO and traditional SEO?

Local SEO focuses on location-specific searches, while traditional SEO’s focus is on a broader, often national or global rankings.

6. How will I find local keywords for my business?

Use tools such as Google Keyword Planner and see what your competitors rank for locally.

7. Do reviews play a role in Local SEO?

Yes! Reviews are of great importance in creating trust and higher rankings with local searches.

8. Do I have to hire an SEO agency for Local SEO?

Many facets of local SEO you may handle yourself, but it will go much quicker and produce far better results if you hire an expert.

9. What is a local citation?

A citation refers to an online mention of your business’s NAP, including your name, address, and phone number on various websites and directories.

10. What are the best ways to generate local links?

Use local bloggers, new sites, and other business opportunities as partnerships, guest posts, or mentions.

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July 21, 2024

What is On-Page SEO? Optimizing Your Pages for Search

Table of the content

The challenge of ranking high
Need to Focus on Search Intent
Keyword Research Importance

The Path to Finding Low-Competition Keywords