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How to write Heading tags for SEO

How to Use Header Tags for SEO: A Complete Guide

The proper content structure of a page or blog depends on the appropriate use of heading tags. In this blog, we discuss an effective strategy to write heading tags. We guide you in making your content SEO-friendly by using appropriate heading tags. Let’s dive deep into this blog.

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Deepak Sharma

SEO Specialist

July 21, 2025  |  6 min. read

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Improtance of Headter Tags

Header tags play an important role in user experience (UX). If you’re a business owner, learner, or self-employed, you must know about this. The header tags help to enhance your website’s performance and improve user engagement. Let’s break it down step by step to use in the right way.

What Are Header Tags?

Header tags are used to structure your website pages and blogs. These H1, H2, H3, H4, H5, and H6 are HTML elements used to define headings and subheadings on a webpage. These tags build structure hierarchically for your web content. It helps easier for both users and search engines to understand the context of your content. User visit one section to another and read content without a hassle.

For instance:

  • H1 Heading Tag: H1 is used for the main title or main heading of your page. For example: If someone publishes a book. The main title of the book is shown on the front banner. Same as this. When you want to publish a website page or blog, you must define your main title in HTML tag.
  • H2, H3, H4, H5, and H6 Heading Tags: These are all Subheadings. It helps organize your website content into sections and subsections. For example: The book banner title is the main heading. Inside of the books has chapters and subchapters, which are subheadings.

From an SEO perspective, search engines easily understand the web page Structure. Search engines crawl, index and rank the content as relevant to specific queries.

The Hierarchy of Header Tags: H1 to H6

In HTML code, there are 6 heading tags. Each header tag serves a unique role:

  1. H1: This is the main header tag and primary focus of the page; used only once in the web content.
  2. H2: this header hag covers major sections of the content that break down the content under the H1 tag.
  3. H3: This tag divides subsections of H2 tags.
  4. H4, H5, and H6: these tags are used in deeper levels of the content complexity. These are rarely unless content complexity requires them. Sometimes content has multiple sub-sections like a hierarchy. To easily understand complex content these headings help readers and search engines.

Best Practices for Structuring Content using header tags

To make your content structured and easy to follow:

  • Use one level-1 heading (H1) per page. For SEO purposes, use your focus keyword in the H1 heading effectively.
  • Arrange headings logically that cover all the content of your webpage. Follow a hierarchy (H1 → H2 → H3).
  • Use capitalization in heading tags and also the text size must be different. the text size of H1>H2>H3>H4>H5>H6.
  • If you use punctuation in headings tags at all, do so sparingly. Your headline may be complex and not professional if it contains improper punctuation. Rewrite the title to improve readability.
  • When You write an abbreviation in header tags, spell it out in the first paragraph after it. Abbreviation is the short form of long words. For example, SERP is the short form of the Search Engine Result Page.
  • Use the same guidance that applies to text also applies to heading tags. For example, if you use contractions in your text, you can also use them in heading tags.
  • There are different API levels for Android versions. API is a number that uniquely identifies the platform. Use the correct API.
  • Use CSS to change the visual formatting of heading tags.
  • Don’t use links in heading tags. It is against search engine guidelines. When we add links, it confuses the style of headings.
  • Use heading levels H1 to H6 appropriately. Do not skip any heading tags and do not break its hierarchy.
  •  

Why Are Header Tags Important for SEO?

Header tags enhance content readability and User Experience

Header tags not only provide clarity to your content but also organize content. Using heading in the right way helps to improve the readability also. Users find results on the website without wasting time. Well-organized content improves user engagement and reduces bounce rate. These are important factors in SEO.

Header tags help Search Engines to understand the content

Search engines ignore websites that are structured unorganized way and use poor content. Heading tags signal to search engine. Search engine crawlers visit landing pages and crawl the header tags and content. They understand the hierarchy of header tags and indicate the main topics of the page. This helps in indexing the site in the right way and displaying the correct results.

Aligning heading Tags with Search Intent

Structured header tags should be aligned with the search intent. Adding the right keywords in the heading tags directly impacts rankings. For example, if someone searches for “best plumbing service in Sydney”. The heading tag should include this keyword for relevance to user queries. Ignore keyword stuffing. The content should be solution-based and not promotional. This increases the chances of the content appearing in search results.

How to Use Header Tags Effectively

Including Keywords in Your Header Tags

Adding keywords naturally in your header tags helps improve visibility and ranking.

Optimizing for Featured Snippets

Google shows quality content in featured snippets. Header tags also play a role in ranking the content in feature snippets. Use well-structured header tags to have a maximum chance to show there. It helps to get trustworthy visitors for your business.

Paragraph Snippets

To find the right answers, users type long-term queries in search results. For example, in the past, if a user needs a car, then simply search on Google “Car” and Google shows results. But now users are smart. The type “best car under $50000 in Sydney”. You must know the importance of long-term keywords. Write a paragraph with concise answers below headings like H3 or H4.

List Snippets

Long paragraphs don’t interact with the users. Because users must read organized and well-structured content. Includes the right solutions. So you must organize content into bullet points or numbered lists. It helps to show your content on the search engine result page (SERP).

Maintaining Consistency across Header Tags

To improve the user experience, headings tags maintain a consistent tone and style. Each subheading is related to his parent heading. It must be engaging and cover the main topic of the paragraph. When someone reads your content, the flow of reading doesn’t break. So when you write headings and subheadings, think as a reader’s mind, don’t be bored. Use the right keywords for SEO, and maintain tone and writing style all things matter.

Avoiding Common Mistakes

Ignore Keyword Stuffing

Don’t overuse keywords in headings. This is bad practice. You give priority to user experience and then SEO. The result increases the bounce rate, and it affects your keyword ranking.

Don’t Use Multiple H1 Tags

It also bad SEO practice. Header tag must be one that help search engine to understand the topic of the landing page. So don’t confuses search engines by using multiple H1 tags. Using SEO extensions and tools you can easily check the content.

Don’t Skip Heading Levels

I have worked on 50+ client websites for the last 8 years and see this problem commonly. Because developers who design the website, make these mistakes. Because of that, developer only focus on design so use any heading tag anywhere in the page. Don’t jump from H2 to H4, or H3 to H5. Follow the series H2, H3, H4 and so on.

How to Add Header Tags in Different Platforms

Headter Tags

By using < > and </> HTML code with header name at the front and behind the heading, you can manually add it:

<h1>Main Header Tag</h1>

<h2>Subheading of H1</h2>

<h3>Further Breakdown</h3>

Adding Header Tags in WordPress

We design our company website “Digital Deep Tech” In WordPress. We add header tags using the block editor. It is too easy without using any html header code. Simply select the text go to the tool box and select which heading you want to define.

There are steps.

  • Select a block of text.
  • Choose the appropriate heading level (H1, H2, etc.) from the toolbar.

Adding Header Tags in Wix and Shopify

In Wix and Shopify platforms, it is also easy to define heading tags. The process is as follows.

  • Wix: As with WordPress, Wix also has a text editor, by using it, you can easily assign heading levels.
  • Shopify: There are two ways to define your heading tags in Shopify.  First is by customize your theme’s code and other is by using the content editor to structure headings.

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Advanced Tips for Mastering Header Tags

Font style and color selection make your heading tags more attractive. Use color and font according to your brand theme. Use background color wisely. We discuss some advance tips that you must read:

Aligning Header Tags with Content Themes

Use your header according to the theme that you installed on your website. The font color and size must matter. The size of the headings must be bigger than the subheadings. Organize your headings according to website theme. This header tags strategy keeps users engaged with your content and helps in SEO.

Ensuring Headings Match User Intent

The search intent of the users plays a crucial role in the keyword ranking of any website. So it is important to understand what use search for your services and products on search engines. Use that search query in header tags and write content surrounding that. Focus on what users want and give the right solutions.

Strategically Using Subheadings for Long-Form Content

As you know, this is the time of AI. Your audience must direct query on ChatGPT rather than a search engine. So it is important to write unique and solution-based content for your website to rank on top of the SERP.

Don’t use long paragraphs that do not look good and reader left to read. Ignore lengthy articles. break down content with subheadings (H3, H4) to improve readability.

Mistakes to Avoid When Using Header Tags

When I started writing blogs for my website, I did not use header tags properly. As a result, none of the keywords ranked. But when I used heading tags properly, the bounce rate improved. Along with website traffic, keyword rankings also started increasing.

Optimize Heading Tags for Voice Search

Currently, 20.5% of people use voice search. So they put long keywords to get the right result. So don’t ignore AI assistance for search queries. Organize your header tags according to this.

Misusing Multiple H1 Tags

Don’t use multiple H1 tags in a webpage or blog. Recently I audit my client’s website and saw H1 heading use multiple time in their blogs. So don’t confuse the search engine and stick to one H1 tag per page.

Ignoring Header Tag Hierarchy

The flow of reading depend on the hierarchy of the header tags. It helps the reader to understand the long content, and structure, and also helps to focus on main topics. Maintain a logical progression in your headings. Jumping from H2 to H5, for instance, disrupts the content flow.

Conducting a Header Tag Audit:

Header tags play an important role in Search Engine Optimization. Search engines evolve to prioritize user intent and semantic relevance.

Wrapping Up

Header tags play an important role in Search Engine Optimization. Search engines evolve to prioritize user intent and semantic relevance.

Deepak Sharma

Deepak Sharma is a digital marketing consultant and founder of Digital Deep Tech. He writes helpful content that helps businesses enhance their online presence. He specializes in SEO to drive traffic and generate leads.

FAQ's

What are the differences between Header Tags and Title Tags?

It’s important to differentiate header tags from title tags. Both are HTML tags but both use for different purposes. Header tag used for On-page content. But, the title tag is used for search appearance. While header tags are used to structure web content. Title tags are used for the search engine result page (SERP) in the browser tab and serve as the clickable link. Both are essential for SEO but serve different purposes.

You can use multiple H2 tags to divide your content into sections.

H1 is the primary title, while H2 represents subheadings within the content.

No, always maintain a logical hierarchy (e.g., H2 → H3).

Header tags will continue to evolve, especially with AI and voice search trends.

How to Use Header Tags for SEO: A Complete Guide Read More »

how to calculate keyword difficulty

How to Calculate Keyword Difficulty? A Step-by-Step Guide

Keyword research plays a crucial role in SEO. Targeting the right keywords generates traffic, leads, and revenue for businesses. The right keyword search approach saves time, money, and effort for SEO. Let’s discuss how to measure keyword difficulty for your website’s SEO.

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Deepak Sharma

SEO Specialist

April 21, 2025  |  6 min. read

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Overview of keyword difficulty and its role in SEO.

Search Engine Optimization (SEO) is the practice of ranking websites on SERPs. Finding the right keywords related to the website is a tough game. Keyword difficulty is a factor that need to consider while keyword research. Analyzing the keyword difficulty helps to find the productive keywords.

Before targeting keywords, greatest businesses understand the importance of keyword difficulty. They follow the right SEO approach and gain more revenue with less effort. But how they do that? In this blog we discuss step by step how to analysis keyword difficulty.

Understanding Keyword Difficulty

What is Keyword Difficulty?

It is the SEO matrix from 0 to 100 score, understanding how a keyword is difficult to rank. Every keyword comes in a 0 to 100 scale matrix that tells the difficulty level. A low score means low competition and a Higher score indicates higher competition.

How does keyword difficulty affect search rankings?

The difficulty level of a keyword tells us how challenging it is to rank it on SERP. A high search difficulty means we need extra SEO efforts to rank a keyword. It takes time and resources to get results.

Businesses know that they spend money and resources to get the expected results. Low-competition keywords rank without much SEO effort. However, choosing the right keywords is a challenging task.

Difference between high, medium, and low keyword difficulty scores.

As we have read, keyword difficulty is a scale metric from 0 to 100. Keywords that are easy to rank easily fall in the 0 to 30 level. Their search volume may be low but the long-term keywords are result-oriented. These keywords are most important for new websites.

keyword Difficulty Level

Medium KD keywords fall between 31 to 60 levels. Their search volume is medium and hence the competition is medium. These keywords are perfect for medium-sized businesses whose website authority is good. It is a bit difficult for new websites to target such keywords.

A high keyword difficulty score is usually more than 60 or 70. These keywords indicate tough competition. Big companies rank on these keywords. These are mostly short-tail keywords and make ranking difficult. This requires a significant investment of time and money in SEO.

Why Keyword Difficulty Matters in SEO

Find the Right Keywords for Better Ranking Chances

When the competition is low, the chances of keywords getting ranked at the top increases. With continuous SEO efforts, keywords start getting ranked at the top. This increases the presence of the website and traffic starts coming on the website.

Prevents wasted efforts on overly competitive keywords

Keyword research is a complicated task. Creating a list of the right keywords for a business is challenging. It tests your understanding as well as your time. So use your resources wisely. Don’t waste too much time in choosing difficult keywords. Ignore difficult keywords and focus on keywords with low competitors.

It is difficult to rank keywords with high competition at the top. Competitors are already ranking on the search engine result page. We can rank at the top only by doing better SEO practices than them. For this, it is very important to have time, money, and resources. By doing SEO practices for a long time, keywords with high keyword difficulty rank.

Aligned keyword difficulty with content marketing goals

Do in-depth keyword research for your business. Sort out keywords according to the needs of the target audience and business goals. These keywords will give you a roadmap to create the right content. Optimize content according to users’ pain points by addressing those keywords. Find the keywords that address user intent.

Here are some points you must know:

  1. Identify your business objectives. For example, brand presence, sales, revenue, lead generation, building authority, or any other.

  2. Identify the right audience and understand their search behavior, needs, wants, and interests.

  3. To measure the success of your SEO efforts, determine key performance indicators (KPIs). What results do you want in a certain time? Examples: keyword rankings, website traffic, leads, user engagement, and more.

Factors That Influence Keyword Difficulty

Many factors influence keyword difficulty. These factors tell us how difficult it can be to rank a keyword. Let us understand these factors one by one.

Competition Level

There are many SEO factors in website ranking. One of these is the level of competition which plays an important role in the success of SEO. Keyword difficulty indicates the expected competition level of a particular keyword. Which can be low, medium, or high. This matrix helps in finding the appropriate keywords that align with the SEO strategy.

Keyword Relevancy

Find keywords that are related to your business objectives. Know what your target audience is searching for related to your business. What is their demand, and intent, and what kind of information users are looking for? Keywords that represent your business’s services or products will be productive keywords.

Search volume

Search volume is also a crucial factor in the SEO growth. It tells us how many people are searching for a particular keyword on a search engine each month. It shows the popularity of keywords and their traffic. From this matrix, it becomes clear, how much traffic can come if the keywords are ranked at the top. Search volume and keyword difficulty play a crucial role in keyword research.

Backlink Strength

Analyzing the competitor’s backlinks is a key factor of keyword difficulty. It plays a crucial role in determining how a keyword is hard to outrank competitors. Quality backlinks build authority and brand presence of the website. Let’s explore it.

How to check competitors' backlinks?

Many SEO tools help to determine the backlinks of competitors. SEMrush, Ahref, and MOZ are popular tools. Simple Insert the URL of the competitor’s website and view the report of a list of backlinks. These tools provide filters to determine the following matrix.

  • Check the number of backlinks.

  • Analysis Domain Authority (DA) and Page Authority where competitors build the backlinks.

  • Check the versatility of backlinks such as blogs, profiles, forums, and more.

  • Check the follow or no-follow and anchor text of backlinks.

Tips – Analysis of the anchor text of target keywords from the report. Filter out the industry-specific high authority sites where backlinks are created. If there are a large number of websites linking to top-ranked pages, it shows high competition. Avoid spammy backlinks.

SERP Landscape

Maximum organic traffic comes from the top 3 results of the Search Engine Result Page. But now, it makes it more difficult to rank on top due to SERP features.

There are features like AI Overviews, featured snippets, local packs, and videos. These features help users to find the right result based on their query. For the websites, it increases the difficulty label to rank on top

How does difficulty level help to position keywords at the top of search results? The solution is to match keyword difficulty with search volume. Low keyword difficulty and high search volume make a good SEO strategy.

The most productive keywords include two main factors. These are low keyword difficulty, and high search volume. Keep this combination in mind and choose the right keywords.

How to find Keyword Difficulty?

In the SEO game, every business wants to rank on top in the Search Engine Result Pages (SERPs). Finding a list of keywords that are easy to rank and generate revenue is a tough task.

There are many SEO tools available in the market that help in analyzing the difficulty. For example: Google keyword Planner, SEMrush, and Ahref are two famous tools.

There are two methods to determine the difficulty level of a keyword: manual and paid tools. Let’s read on.

How to determine keyword difficulty manually?

Step 1:

On a target keyword, the SERP shows top-ranking websites. The result includes SERP features, top pages, videos, backlinks, and more.

Step 2:

“On a target keyword” Identify top ranking pages on SERP result. Analyze the content of these websites’ pages. Assess the quality and type of the backlinks. The content may include text, videos, images, or images with alt tags.

Step 3:

Examine the backlink profiles that appear on top of the SERP. Assess the quality and type of the backlinks. Also, examine the domain authority of the websites where the backlinks were created. High DA sites increase the difficulty level.

Step 4:

Also, examine the SERP features. It also makes competition harder. Examine the SERP features that appear on top while searching for the target keywords. These can be AI overviews, feature snippets, knowledge panels, or local packs.

Step 5:

Now compare your website with this assessment. Examine where your website stands. Check your domain authority, content quality, and backlink profiles. This will help you analyze keyword difficulty.

Top Paid Tools to Measure Keyword Difficulty

The famous tools are Ahref, SEMrush, Moz, and Keyword Planner. Different tools use different matrices to check keyword difficulty. When you check a keyword on these tools you must know as folllow:

Ahref

This tool calculates the number of backlinks that are built on high Authority sites. High-quality backlinks mean high keyword difficulty.

SEMrush

This tool uses different matrices. To calculate, SEMrush focuses on four SEO factors.

  1. Domain Authority

  2. Referral Domains

  3. Backlink Quality on SERP

  4. Ratio of Do-follow and No-follow backlinks

By analyzing this matrix, shows the difficulty level of a keyword.

Moz

Moz is also a powerful tool that helps to analyze keyword difficulty. But it uses some different matrices as follows:

  1. Total number of internal links vs home page

  2. Check Domain Authority (DA) as well as Page Authority (PA)

  3. Number of Quality backlinks or Top Ranking Pages on SERP

Google Keyword Planner

This is a free tool provided by Google. It does not show any keyword difficulty level of a page but helps this. It shows search volume as well as competition level. By comparing both matrices, you can understand the difficulty level of keywords.

I used all tools in my career but I recommend SEMrush tools. I have been using this tool for the last 10 years and it gives me the right analysis always. I love the easy interface of these tools.

Choosing Keywords Based on Difficulty Score

Finding the right keywords gives SEO results. It will be a challenging task for SEO experts. Using paid tools saves time and effort. But if you find keywords manually, which matrix do you consider? Let’s discuss this.

Difficulty Level

It tells the scale from 0 to 100. Below 20 are low-competition keywords. 20 to 30 is medium, and above 30 is high-competition keywords. The best practice is to choose low-competition keywords that are easy to rank.

Search Volume

It is defined as the number of users searching for a keyword per month. Short-tail keywords, whose length is 2 to 3 words, have a high search volume. On the other hand, long-tail keywords, whose length is more than 3 words, have less search volume.

Search Intent

It is the query a user enters on a search engine. It simply tells the behavior of a user behind the search.

Now, how do you find the right keyword?

First, find keywords with low competitors between 0 to 20 levels. Second, the search volume must be as high as possible. Third, understand the intent of the keywords. Check manually by putting a keyword one by one on a search engine and check the result. Check if it matches your findings or not.

By following these three matrices, find high-potential keywords with low difficulty levels.

How to Calculate Keyword Difficulty Using SEO Tools

Here we discuss the top SEO tools that help in calculating KD in minutes. As we above analyze the matrix but now considering how we check the difficulty level in that.

Ahref

This is one of the most popular and effective tools. This tool provides “Free Keyword Difficulty Checker” tools. Here is step by step guide to calculating KD in it.

how to check Keyword Difficulty

  1. Open this link: https://ahrefs.com/keyword-difficulty/

  2. Create an account on the SEMrush website. Visit on “Keyword Overview” section on the left menu.

  3. Enter the Keywords. Select the country in which you determine the competition level. Next is to click on “Check Keyword”. It shows the result as follows.

SEMrush

SEMrush is the largest AI-powered keyword checker with extra features. Where you can enter any domain for personalized data. You need to by paid plan to use this tool. Here is step by step guide.

how to determine keyword difficulty

  1. Open this link: https://www.semruh.com/analytics/keywordoverview/

  2. Enter the keywords. Select location, and sub-location and click on search.

Moz

It is also a free-to-use AI-powered tool. Follow these steps to check KD in this tool.

how to calculate keyword difficulty

  1. Open this link: https://moz.com/explorer

  2. Enter keywords, select location, and click on “Find Keyword”.

Keyword Planner

You just need to create an account on Google Ads to access this tool. This is a free tools that help to understand the search volume as well as the competition. Here is a step-by-step guide.

how to find keyword difficulty

  1. Open this link: https://business.google.com/in/ad-tools/keyword-planner/

  2. Create an account on Google Ads. After opening the window of the keyword planner, click on “Discover new keywords”

  3. Enter keywords. Here is also an option where you enter a site to filter unrelated keywords. and click on “Get results”. You can see the result below.

Ubersuggest

This is also a Free Keyword Research Tool provided by Neil Patel. Here is a step-by-step procedure to calculate keyword difficulty in Ubersuggest.

how to find keyword difficulty free

1. Open this link: https://neilpatel.com/ubersuggest/

2. Enter a domain or a keyword, select a location, and click on the “Search” button.

It shows the result as below:

Common Keyword Difficulty Mistakes & How to Avoid Them

Right keywords are those queries that your target audience is searching for. The search intent of the right audience is your potential keywords. After that, analyze your website content and optimize it according to the keywords. But the real problem arises when we identify the right keywords for our website. There are many such factors that we ignore while doing keyword research. Let’s talk about these:

Competitors

Right keywords are those queries that your target audience is searching for. The search intent of the right audience is your potential keywords. After that, analyze your website content and optimize it according to the keywords. But the real problem arises when we identify the right keywords for our website. There are many such factors that we ignore while doing keyword research. Let’s talk about these:

keyword Research

Find the right keywords by using Ahref or SEMrush tool. This tool will show you the top-ranked pages on SERP. These will either be your competitors or their backlinks. Do a content analysis of top-ranked websites and also check their on-page and off-page SEO. Provide value to your users so that they like your content.

Short-tail keywords

Broad keywords are often the first choice when doing keyword research. Their search volume is high as well as their competition is high. When you rank on these keywords, you get unnecessary traffic on your website. Ranking on these keywords consumes your time and resources.

To avoid this, it is important to choose the right keywords. Long-tail keywords are the first choice of businesses. Although its search volume is low, it targets the right audience. These keywords are based on user intent and their conversion rate is also high. It is easy to rank these sites as their competition is low. With the right SEO strategy, it takes less time and with less resources to rank.

Search Intent

There are four types of search intent:

  1. Informational

  2. Navigational

  3. Transactional

  4. Commercial

Understand the queries of your target audience. Analyze what they search on Google and what kind of data they get. Research the difficulty of the keywords they type. Create content for your website accordingly.

Emerging Trends SERPs

Search engines like Google are evolving day by day with the advent of AI. Now it gives better results for user queries. It includes new SERP features in search results that make it difficult for any website to rank on top. Ignoring these trends is one of the big SEO mistakes.

SERP trends can be used to create a winning opportunity. Check them regularly and adopt new strategies. Track trends with the Google Trends tool, which is free, and find trending keywords. It is often seen that trending keywords have less competition.

Ready to Target the Right Keywords for Your Business?

Let’s connect and discuss your project with our expert SEO specialist. We’ll help you discover high-potential, low-competition keywords that drive real results.

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Conclusion

If you are thinking about SEO, you cannot ignore keyword difficulty. You will focus on keywords with the highest ranking probability and have low competition.

Targeting the right keywords can bring you results in a short time. SEO is a long-term game. If you are targeting the keywords with the lowest difficulty, it will eventually give you momentum and domain authority.

Your website is not a digital card that is used only to understand your business. It can be the first choice of your audience. By getting it on Google, you can win the trust and confidence of your audience. For this, Digital Deep Tech finds the right keywords for your business. Join us and turn your website into a lead-generation platform.

Deepak Sharma

Deepak Sharma is a digital marketing consultant and founder of Digital Deep Tech. He writes helpful content that helps businesses enhance their online presence. He specializes in SEO to drive traffic and generate leads.

FAQ's

What is the ideal keyword difficulty score?

Keyword difficulty score is a type of matrix. It is represented between 0 to 100 score. Keywords with a score less than 30 are considered ideal. Such keywords are easier to rank for as there is less competition.

Yes, it is possible, but difficult to rank for such keywords. To build momentum, we recommend starting with low-competition keywords. The higher the domain authority of the website, the greater the chances of ranking for those competitive terms.

Ranking can take a few weeks or several months, depending on how competitive the keyword is and the quality of your SEO strategy. However, in most cases, low-difficulty keywords rank faster than high-difficulty keywords.

The most effective tools for keyword difficulty analysis include Ahrefs, Moz, and SEMRush. Each of these has some unique insights, so using more than one of them can help you find high-quality keywords.

You can increase your website’s authority by doing the following:

  1. Building high-quality backlinks
  2. Creating excellent content
  3. Improving the site’s technical SEO

All of these contribute to increasing domain authority over time.

Keyword difficulty should determine your content strategy for which keywords to choose. This will inform you about your quick wins and long-term agenda.

Reevaluate your target keywords regularly. Reevaluate it when its subject matter or market changes. Check them periodically—every month—and update them to stay on track.

Yes. Not all long-tail keywords have low difficulty. Some can have high difficulty—when the level of competition is very high. Before adding them to your strategy, analyze their keyword difficulty metric.

 

How to Calculate Keyword Difficulty? A Step-by-Step Guide Read More »

AI in Website Optimization

AI in Website Optimization: Automating SEO Tasks for Better Performance

Let’s dive into how to Automate SEO with AI. How can tasks get automated, and how can it help your website perform better, smarter, and faster?

Freelance content writer in India

Priya Sharma

Content Writer

April 26, 2025  |  6 min. read

latest SEO blogs

Table of the content

Struggling to keep up with search engine algorithms? You’re not alone. Digital world speed makes it necessary to remain visible in search results continuously. Rapid changes and constant content creation demand more than manual SEO. AI offers a smarter, more efficient way to manage optimization.

What is AI-powered SEO?

Artificial intelligence (AI), leveraging machine learning algorithms, significantly enhances and automates SEO activities. These activities encompass keyword research, content optimization, and link building. As per recent statistics executives have seen a 40% rise in productivity by using AI tools.

Now the question arises how to use AI in SEO? AI-powered software analyzes vast datasets to extract valuable insights and predict emerging trends, enabling automatic adjustments to operations through data-driven decisions that would otherwise be challenging to make.

Why AI is Crucial for Modern SEO

Now, let us look at this:

what is seo intelligence

SEO is more complex than ever

Search engine optimization remains complicated. This is because Google employs artificial intelligence algorithms to detect search purposes.

Data is overwhelming

The massive amount of data requires AI assistance. It’s because human manual processing becomes impossible due to information volume. However, AI executes quick analysis and has faster response times.

Speed is everything

Time efficiency is the most vital factor. It is because rapid digital optimization decisions drive success in competitive digital markets. Through AI, users receive immediate monitoring capability for automated adjustments.

Better user experience (UX)

Google shows performance elements such as site velocity and customized experiences. Since AI technology improves both UX and operational speeds and visitor engagement levels.

10 Key SEO Tasks AI Can Automate

After implementing AI on your site, optimize all functions while decreasing your workload.

1. Keyword Research and Topic Discovery

The AI tools Surferseo, MarketMuse, and Clearscope provide the following functions:

  • Identify high-ranking keywords based on your niche
  • Suggests both long-tail variations and questions that users ask
  • Analyse search intent, together with keyword difficulty levels
  • Forecasting keyword trends with real-time data availability

AI technology delivers more than keyword identification. Because it provides detailed explanations about keyword use and effectiveness.

2. Content Creation and Optimization

how to write seo optimized content

AI writing assistants like Chatgpt, Jasper, or Writesonic help:

  • Draft high-quality content quickly
  • Optimise readability and tone
  • It inserts appropriate keywords
  • Identify content gaps in the market of your competitors

AI ensures your content meets all SEO requirements. Starting from optimising meta tags to establishing semantic keyword placement.

3. On-Page SEO Automation

AI tools function through analysis, along with optimization of the following elements:

  • Title tags and meta descriptions
  • Header structures (H1, H2, H3…)
  • Image alt texts
  • Internal linking structures
  • Keyword density and LSI keywords

On-page SEO gets automatic enhancement suggestions that help optimize your SEO performance.

4. Content Personalization

Dynamic content personalization occurs through AI technology which uses four main indicators:

  • User behavior
  • Geolocation
  • Browsing history
  • Device type

AI delivers personalized experiences. It makes users spend more time on the site while reducing both bounce rates.

5. Technical SEO and Site Audits

AI-powered crawlers can:

  • Detect broken links, redirects, and crawl issues
  • Optimize site speed and mobile performance
  • Ensure schema markup is in place
  • Highlight indexation problems

SEO tools Screaming Frog, DeepCrawl and Botify simplify technical SEO solutions. This happens by generating more efficient operations.

6. Competitor Analysis

AI conducts intelligent spying operations. Thus, to check what keywords competitors rank for, along with their ranking reasons? You can:

  • Track keyword gaps
  • Study backlink profiles
  • Study their content organization in addition to UX design factors
  • Discover monetization strategies

With this knowledge, you’re not just guessing—you’re reverse-engineering success.

7. Voice and Visual Search Optimization

The fast-growing popularity of visual search and voice assistant technology delivers:

  • Optimize content for voice queries (natural language processing)
  • Tag and label images with accurate alt text using computer vision
  • Implement structured data for rich results

Visual content becomes more searchable through implementations of Google Vision AI.

8. Backlink Monitoring and Outreach

AI can:

  • Identify high-authority link-building opportunities
  • Regular checkups on backlinks to detect spam and broken links
  • Personalized outreach with predictive text combined with template use

AI features in Inspection tools enable automatic link-building operations.

9. User Experience (UX) and Behavioral Analytics

AI platforms Hotjar and Crazy Egg, along with FullStory, offer three key features to users.

  • Heatmaps and session recordings
  • Behavior prediction
  • Funnel optimization

UX directly impacts your search engine rankings. Because AI systems detect which website features users enjoy or dislike.

10. SEO Performance Tracking and Reporting

AI ensures your reporting is:

  • Real-time and dynamic
  • Insightful (not just data-heavy)
  • Predictive—showing potential future rankings or traffic dips

Tools like Google Analytics offer smart dashboards with actionable insights.

5 crucial benefits of using AI for SEO

AI provides these main advantages to improve SEO strategies:

1. Automated Keyword Research

Users can use AI tools to seek superior keyword options. Thus, to match their search terms while keeping a limited requirement for human input.

2. Content Optimization

The AI evaluation system reviews superior search results to provide recommendations. However, it also modifies readability for maximum SERP rankings.

3. Faster Content Creation

Through Artificial Intelligence software, businesses obtain writing tools that enable quick content generation. It also frees up extensive work time for multiple content types. Such as blogs and meta descriptions, and product pages and beyond.

chatgpt SEO prompts

4. Improved User Experience

User data processing through AI technology enables customized website content. This leads to enhanced website engagement, thus reducing site abandonment

5. Real-Time SEO Insights

AI monitors performance metrics 24 hours a day. However, it sends real-time alerts that include strategic solutions to problems.

Best AI Tools for SEO in 2025

The following list presents the main AI-powered SEO tools that will be available in 2025:

what elements are foundational for seo with ai

Surferseo

Great for content optimisation and SERP analysis, with real-time keyword and content suggestions.

Jasper AI

Jasper AI serves as an advanced AI tool. It provides users content generation capabilities for blog articles and product descriptions

MarketMuse

This helps users develop content strategies for topics that might rank well.

Clearscope

This platform optimizes content through natural language processing while giving keyword recommendations.

Alli AI

This system performs programmed on-page SEO operations. This includes modifying title tags, establishing links and enhancing page content.

RankIQ

The tool serves bloggers by supplying small, competitive keyword possibilities. However, with AI-created outline structure and optimization guidance.

BrightEdge

This tool offers AI insights, content performance tracking, and real-time SEO recommendations.

Challenges of Using AI in SEO

Business operations face these primary challenges. Here we will look at some of the challenges:

what elements are foundational for seo with ai

Over-Reliance on Automation

The usage of AI at extreme levels enables the creation of robotic content. This demonstrates mechanical patterns instead of human creative elements.

Limited Content Depth

A tool using AI faces problems in generating content for deep industry research.

Data Quality Issues

The information that AI receives during the training procedure determines its operational capabilities. The incorrect combination of data and information can generate improper SEO methods.

Frequent Algorithm Changes

The instant adaptation to search engine algorithms becomes a challenge for AI tools. Since they maintain older strategic remnants.

Risk of Duplicate or Spammy Content

The instant adaptation to search engine algorithms becomes a challenge for AI tools. Since they maintain older strategic remnants.

Cost and Learning Curve

Advanced AI tools for SEO require high costs and extensive training. However, affecting small businesses economically.

Compliance and Ethics

The improper utilization of AI tools generates plagiarism while violating search engine rules.

Want to make SEO easier and faster with AI?

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Conclusion

The world of Search Engine Optimization no longer revolves around AI buzzwords. Businesses gain a revolutionary tool that lets them expand their operations.

AI enables both process automation and enhanced intelligent performance for repetitive tasks. The key lies in providing humans with enhanced tools. Thus, it makes their talents reach new heights.

Organizations seeking advanced SEO capabilities need to start now. Embark on your AI-powered tool exploration right now. And develop a high-performing search-optimized website machine.

Freelance content writer in India

Priya Sharma is an experienced content writer working for Digital Deep Tech since 2022. She is a Senior Team Lead who writes professional, authentic, and valuable content for businesses. She educates them on how to implement the right SEO strategy to increase their business presence. Her experience based on digital marketing makes complex topics easy to understand. Its grip on modern software and AI automation sets it apart from others.

FAQ's

What is SEO intelligence and how does it work?

AI plays a vital role in optimizing a website. SEO Intelligence simplifies it with its analytics and data-driven power. It helps in identifying website performance, growth opportunities, and creating data-driven strategies. Many SEO tools help with different tasks in SEO. Such as, keyword research, website audit, competitor analysis, on-page SEO, backlink audit, and more.

Modern SEO saves time, and efforts of website optimization. With the help of AI, SEO automate tasks such as keyword research, website audit, competitor analysis, content writing, and more. It also helps is analysis current trends, identify website performance and opportunities.

Modern SEO is evolved and AI plays significant change in it. To create a future action plan, a data driven analysis gives clear prediction of growth. AI helps to understand target audience, their intent, and optimize content, according search engine guidelines.

In 2025, SEO helps in every step of the foundation of the SEO. Weather it is website audit, keyword research, technical SEO, content creation and optimization, or competitor analysis, It streamline the efforts.

There is no doubt that AI writes faster and more accurate content than humans. With the help of a right prompt, you can make AI write human-like content. But still, human understanding, creativity, originality, emotional, contextual awareness cannot be ignored. Humans can write content based on their experience that AI cannot write. Such content is fresh, original, and gives more value and experience to its users. So it is safe to say that human written content will be in great demand in the future. Search engines also prefer to rank such content.

If you are doing SEO for your new website then competitor research is an important part. The goal of SEO is to get the top rank in the search results by leaving your competitors behind in the SEO rankings. AI helps in knowing the SEO activities of the competitors. AI tools provide accurate details of competitors’ ranking, traffic, keywords, keywords, etc. This helps in making a better SEO strategy.

AI in Website Optimization: Automating SEO Tasks for Better Performance Read More »

Top SEO-Friendly WordPress Hosting Providers

The Best SEO-Friendly WordPress Hosting Providers for Beginners and Experts

In today’s time, having a website plays an important role for any business, startup, or professional. Choosing the right website hosting affects the SEO and performance of your website. In this blog, we will talk about the best website hosting.

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Deepak Sharma

SEO Specialist

July 21, 2025  |  6 min. read

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How to Choose the Right WordPress Hosting

Selecting an appropriate WordPress hosting provider makes your website faster. The correct web host ensures fast performance and secure handling of all your WordPress websites, including new blogs and busy websites. With existing hosting choices on the market, make a choice that suits you best.

The main deciding element for cheap hosting plans for WordPress depends on choosing a cPanel and excellence partner. This host system works well for people who are just starting and already advanced users.

The top hosting services let customers fit their needs, including hassle-free WordPress setup plus optimal server performance. Your selection of hosting depends on whether you are a new user or advanced because basic dashboards plus automatic updates benefit beginners well but fully customizable environments with totally security-protected experts and cPanel WordPress hosting. This guide presents you with leading WordPress hosting companies that offer affordable plans while providing top-level performance support and scalability.

Top WordPress Hosting Providers

1. Hostinger

Hostinger provides WordPress hosting that delivers high performance at an affordable price. New web builders will find it easy to start because Hostinger delivers basic hosting with no costs and straightforward control options at affordable rates. An installed LiteSpeed Cache plugin as part of their WordPress hosting quickly improves website loading times.

Hostinger delivers cloud hosting and VPS solutions that offer better performance to experienced users. Their security technology blocks DDoS attacks, and daily backup systems guard your website against all threats. Hostinger gives all users a superb hosting experience because it delivers quick loading times and fast answers to questions.

2. SiteGround

The public values SiteGround for its outstanding customer care performance. This provider works well for new users, with a simple dashboard, free website transfers, and regular backup processes. SiteGround designed its hosting system using Google Cloud to deliver fast WordPress hosting services.

Advanced users on SiteGround benefit from staging environments plus tools to connect with Git and customize caching parameters. The website runs smoothly on WordPress-optimized servers that shield platforms from typical risks. The product proves its worth despite its premium rates.

3. MilesWeb

MilesWeb tops the table of WordPress hosting providers with worldwide data center locations. They offer features like SSD NVMe storage, free SSL, unmetered bandwidth, premium CDN, priority support, and more, which help maximize ROI. MilesWeb provides a seamless one-click WordPress installation, a user-friendly control panel, and 24/7 customer support. With a free domain for the first year and an SSL certificate included, it’s an excellent choice for those starting their journey.

For experts, they provide scalable hosting solutions, including VPS and dedicated hosting. It offers enhanced security, automatic updates, and performance optimization features to keep your website running efficiently. With its competitive pricing and reliable uptime, it remains a top contender in the WordPress hosting space.

4. Kinsta

Experts and businesses that need peak website performance prefer using Kinsta as their WordPress hosting provider. Google Cloud technology enables Kinsta to deliver rapid site speed alongside automated growth and secure protection features. The product includes a simple control panel and staging areas, allowing developers to run their work efficiently.

Customers pay more for Kinsta hosting because it provides maximum speed and security features. Businesses with websites that receive many visitors depend on Kinsta for their hosting needs because its services include excellent support. Smaller users may encounter initial difficulty with Kinsta but experienced people and organizations recognize its service quality.

5. WP Engine

WP Engine provides managed WordPress hosting to users who prioritize top-level protection and bandwidth. This service works perfectly for new users and experienced web admins who need hosting without problems. The WP Engine system keeps WordPress running smoothly by applying automatic updates, daily backups, and built-in CDN technology.

WP Engine specially equips experts with a staging tool, performance tracking system, and professional hosting solutions. The provider’s team understands WordPress deeply, which makes it convenient to solve site problems and enhance its performance. Due to its higher costs, people who want reliable hosting with fast performance should invest in WP Engine.

Ready to create or revamp your WordPress website?

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Wrapping Up

Choosing the best WordPress hosting provider depends on your needs and experience level. MilesWeb and Hostinger are excellent for beginners due to their affordability and ease of use. SiteGround balances performance and user-friendliness, while Kinsta and WP Engine cater to experts who require high-end hosting solutions.

No matter which provider you choose, ensure that it aligns with your website’s goals, security requirements, and scalability needs. A reliable WordPress host will set the foundation for your website’s success, helping you focus on what truly matters—creating amazing content and growing your online presence.

Deepak Sharma

Deepak Sharma is a digital marketing consultant and founder of Digital Deep Tech. He writes helpful content that helps businesses enhance their online presence. He specializes in SEO to drive traffic and generate leads.

The Best WordPress Hosting Providers for Beginners and Experts Read More »

Beginner’s Guide to WordPress SEO

Beginner’s Guide to WordPress SEO for Higher Google Rankings

According to a Netcraft report, by February 2025, 43.5% of all websites will be built on WordPress. Just creating a website is not enough. It is also very important to optimize it properly. In this blog, we will cover some important topics that will help in ranking a WordPress website.

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Deepak Sharma

SEO Specialist

Mar 21, 2025  |  6 min. read

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WordPress SEO & Hosting: The Key to Higher Rankings and Traffic

Do you want to score high traffic on your website? Just rank your website at the top on Google. The secret to doing it is the proper SEO optimization. Many online brands like TechCrunch, BBC America, and The Walt Disney Company use WordPress CMS to build their online presence. However, achieving top rankings also depends on choosing the right hosting provider with reasonable WordPress hosting charges, ensuring optimal site speed and performance for SEO success.

These websites have applied the best SEO practices to attain higher SERP positions. This article will discover essential SEO optimization measures for WordPress. So, optimize your website on the WordPress hosting server today and achieve better rankings. Many of the leading SEO companies in India follow these strategies to help businesses dominate search results.

Basics of WordPress SEO

SEO sounds technical, but learn a few basics of WordPress SEO to get a noticeable boost in website traffic. There is no need to be a tech genius, but you can use the techniques below. If you already use WordPress, you’ve got what it takes!

Let’s get started optimizing your website.

  • Check your site’s visibility settings.
  • Using SEO-friendly URL structure in WordPress
  • WWW vs. non-WWW in URLs

1. Check Your Site's Visibility Settings

WordPress is pre-configured with the built-in option to hide the website from search engines. In its dashboard, you will get the “Search Engine Visibility” option. This option allows you to work on your website before it goes live.

However, it can get checked accidentally, making your website unavailable to search engines. Kindly uncheck it if your website is not appearing in search results.

  • Login to your WordPress admin area and navigate to the Settings >> Reading page.
  • Search engine visibility option in WordPress Settings.
  • Uncheck the ‘Discourage search engines from indexing this site’ Box.
  • Click on “Save Changes.”

2. Using SEO-Friendly URL Structures in WordPress

SEO-friendly URLs contain words explaining the webpage content. It should be easy for both humans and search engines to understand.

Some examples of SEO-friendly URLs are:

  • https://www.milesweb.com/how-to-install-wordpress/
  • https://www.milesweb.com/common-wordpress-errors-and-how-to-fix-them/

These URLs are readable, which gives users a hint about what content they will explore.

  • https://www.wpbeginner.com/?p=10467
  • http://example.com/archives/123

Adding numbers in the URL will puzzle visitors, and they cannot guess what they will find out by looking at the page URL.

Using an SEO-friendly permalink structure improves your chances of getting better positions in search results. Follow these steps to check and update the WordPress website’s permalink structure.

Visit the Settings >> Permalinks page. Select the post name option and click the “Save Changes” button to restore settings.

3. WWW vs. non-WWW

While building the website, you must choose whether to opt for www (World Wide Web) or non-www.

  • Example: http://www.example.com (with www).
  • http://example.com (with non-www).

Search engine distinguishes both URLs despite having the same domain name. Choosing URLs with www is highly preferred.

You can set this preference by visiting Settings>> General page. Add your preferred URL in the “WordPress Address” and “Site Address” fields.

Choose the Best WordPress SEO Plugin

Your job is half done until you have installed the WordPress plugin for SEO optimization. Popular options like Yoast SEO or All in One SEO (AIOSEO) are two significant names that can be considered for WordPress SEO plugins. However, there are plenty of options.

There are premium SEO plugins like these, which are worth most of the websites. However, premium and paid versions offer features for free  (in the form of a free trial) to help you get started. Currently, AIOSEO has more than 3 million websites as an active user.  

Choose the Best WordPress SEO Plugin

An XML sitemap is a specially formatted file listing every single website page. It makes it easier for search engines to find all of the content. While adding an XML sitemap does not boost a website’s search engine rankings, it helps search engines find and rank pages quickly.

When you use the AIOSEO plugin, an XML sitemap will automatically generate. Go to the following URL (replace example.com with the domain name of your domain) to find your sitemap: http://example.com/sitemap.xml

Ready to create or revamp your WordPress website?

Let’s discuss your project with our experienced WordPress developers, who will help you build an SEO-optimized, high-performing website.

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Wrapping Up

SEO isn’t a one-time fix—it’s an ongoing journey. With the right keywords, quality content, and technical tweaks, your website grows, attracting more visitors like bees to blooming flowers. The more you nurture it with updates, optimizations, and backlinks, the stronger its presence on Google becomes.

But remember, even the best gardens need expert care. Choosing the right hosting provider, like MilesWeb, ensures your site runs fast and stays secure and never lets slow load times ruin your rankings. So, keep learning, optimizing, and watching your WordPress site flourish in search engine results.

Deepak Sharma

Deepak Sharma is a digital marketing consultant and founder of Digital Deep Tech. He writes helpful content that helps businesses enhance their online presence. He specializes in SEO to drive traffic and generate leads.

Beginner’s Guide to WordPress SEO for Higher Google Rankings Read More »

Digital Marketing Types

The greatest approach to engage with potential clients, publicize your business, and promote your brand and services online is through digital marketing. It is particularly effective since, in today’s world, the majority of people access the internet through their mobile phones. It is also cost-effective since you can connect with the world and promote your business services without visiting anywhere.

Digital Marketing is also known as online marketing, internet marketing, or web marketing, and it aids in the acquisition of organic and sponsored traffic to your website or service pages. Watch this video to know a quick analysis of digital marketing types.

If you have a local business, you can target a local audience, or if you have a worldwide firm, you may target a global audience through these all digital marketing types. Let’s look at some of the most crucial methods that may help you grow your business.

Main 8 Types Of Digital Marketing In 2022

Search Engine Optimization (SEO)

Search Engine Optimization

The first type of digital marketing is Search Engine Optimization (SEO). To rank a website, service page, or blog page on top of search engine results, it needs to optimize according to the search engine’s guidelines or algorithms. The whole process of optimization is called SEO. 

 Let’s discuss thoroughly, when a user types something on the Google search bar, you must click on 1st search result of Google to gather all required information. So the first position is much better than the other ranks to reach the maximum users and increase the revenue potential. The benefit of SEO is that after optimization, a website or service page automatically ranks on the Google results and increases sales, audience, and online presence.

For further assistance, you can hire SEO consultant who know the right strategy to grow online presence.

Search Engine Marketing (SEM)

SEO Specialist

Search engine marketing is a paid digital marketing type that applies to a certain search engine to get quick results on top of SERP. Let’s talk about it. When a person owns a business and wants to promote it on any search engine through paid marketing or advertising, is called SEM. After applying this strategy, most of the time, the first three or four results of websites, begin with Ad,  as illustrated in the following image.

This Ad is a paid advertisement. It means that someone pays to the search engine to promote a service or product to rank on top of the search result. If you get an instant conversion on your sale or target your audience, SEM is the best option for you.

Social Media Optimization (SMO)

SMO Service

In the SMO section, we discuss that a website needs to optimize, as well as we also need to optimize our social media platform to increase our online presence, brand equity, and awareness of products or services. Social media optimization combines your social media profiles into a branded network that guides potential customers to your intended website or service page.

What Is SMO?

Today many popular social media platforms are available in the market that gives us free organic traffic. Such as Facebook, Instagram, Twitter, Linkedin, Snap Chat, and more. We need to optimize them according to user search intent. We can reach our audience easily and share product information, services, and brand activities.

Pay Per Click (PPC)

Pay Per Click

Pay-per-click (PPC) is a paid advertising method in which the user pays a certain amount for each click on an ad that appears on top of a search engine result page (SERP). As above, we discuss that SEM is a type of paid marketing that is a subset of PPC.

Users may launch a sponsored campaign using Google Adwords to sell their service or products. For example, using Google Adwords users can run a paid campaign and pay for every click to Google according to the number of clicks on a website. This whole process is called Pay Per Click (PPC). Today many platforms allow PPC, like Facebook, Bing Ads, Yahoo Ads, Linkedin Ads, Instagram Ads, and more.

Social Media Marketing (SMM)

Social Media Marketing

Social media marketing is the process of selling or advertising a product or service through social media platforms (SMM). We may advertise and sell our product or service through social media platforms using this digital marketing strategy, and reach the largest possible audience through sponsored or organic results. 

Many websites or online shopping sites use social media (Facebook, Instagram, Twitter, etc.) to advertise their items and take use of both paid and free internet marketing.

Content Marketing

Content Marketing

Content is the backbone of digital marketing approaches. While developing any website, we need to redefine the content according to product or service and optimize it using effective keywords. It is difficult to rank our website on the first page of a search engine without valuable content. 

In simple words, the marketing done through content is also called content marketing. Content is the king of whole digital marketing. Using appropriate, unique, and quality content, a website beat any competitors easily. A developer uses different types of content on websites, such as text, video, image, Q & A, and more.

Email Marketing

Email Marketing

Email marketing is the process to advertise a product or service or sharing information by using email. With its help, a digital marketer can build a relationship and personal connection with the audience. Responsive customers check their email regularly, so it is an easy way to communicate and spread information.

Influencer And Affiliate Marketing

Influencer Marketing

An influencer is a person who has the capacity to market any product or service, as well as promote businesses, on social media or any other platform, because of their incredible relationship with their audience. He/she receives a set amount of money from the corporation in exchange. This one is another type of Influencer Marketing. 

An influencer has reliable voices in a certain specialty, strong online presence and has a large number of followers as a result of his/her popularity.

Let’s have a look at an example. If you have a massive following on social networking sites such as Facebook, Instagram, Twitter, YouTube, and others. A business asks you to promote its products or services on social media sites. In exchange, the corporation will pay you a certain sum of money or a commission. This helps the firm promote its goods in front of your followers, and it also allows you to earn money. It’s known to as influencer marketing.

You may have noticed on social media that celebrities share things such as shoes, t-shirts, watches, and other accessories on their Instagram or Facebook pages. This is a real-time example in front of you. It is an indirect marketing strategy.

Affiliate Marketing

Let’s talk about Affiliate Marketing now. It’s another form of indirect marketing, but it’s a bit different. It is a performance-based marketing. When a person sells a company’s goods or service via himself, and the firm compensates you with a guaranteed commission.

Let’s take it a step farther. Assume you’re an Amazon affiliate marketer who joins the Amazon athlete program. Then Amazon provides you with a link to a specific product. You’ll use your website or social media platform to distribute that link with your audience. If someone purchases that product after clicking on your link, the firm will pay you a guaranteed commission.

I hope you’ve learned about all of the different kinds of digital marketing. I’ve tried to be as comprehensive as possible in my explanations. I use examples to simplify all categories. If you have any questions, please post them in the comments section. 

For further assistance, you can contact us or buy affordable SEO packages for different marketing strategies at Digital Deep Tech.

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