improve CTR Impressions

Proven Tips to Increase SEO Impressions and CTR of your Website

What are website impressions in SEO?

Website impressions in SEO refer to the number of times a web page is displayed to users in search engine results. Impressions play a crucial role in determining the visibility and popularity of a website, and are an important factor in search engine optimization (SEO).

Website impressions are generated when a user searches for a keyword or phrase in a search engine, and the search engine returns a list of results that match the query. Each time a user sees a web page listed in the search results, that page has generated an impression. The number of impressions a website generates is an important metric because it provides insights into how often the website is appearing in search results, and how visible it is to users.

However, just generating high numbers of impressions does not guarantee success in SEO. It is important to generate high-quality impressions that are relevant to the target audience, as well as to use effective SEO strategies to improve the relevance and value of the website. This can include optimizing the website’s content, structure, and design, as well as building high-quality backlinks from other relevant websites.

how to calculate website impressions?

Website impressions are a measure of the number of times a web page is displayed to a user, regardless of whether the user clicks on it or not. To calculate website impressions, you need to multiply the number of page views by the number of ads displayed per page. For example, if a website has 1000 page views and each page displays 4 ads, the website will have 4000 impressions. Note that this is just a simple example, in practice, there are various metrics and tools available to track website impressions accurately.

The formula for calculating website impressions is:

Website Impressions = Pageviews / Ad Impression Share


  • Pageviews refers to the number of times a webpage has been viewed by visitors.

  • Ad Impression Share refers to the percentage of times an advertisement was shown on a webpage out of the total number of times it could have been shown.

For example, if a webpage receives 1,000 pageviews and the ad impression share is 50%, then the website impressions would be calculated as:

Website Impressions = 1,000 / (1 / 50%) = 1,000 * 50% = 500

So, in this example, there would be 500 website impressions.

It’s important to note that website impressions are not the same as website clicks, which measure the number of times a website visitor clicks on an advertisement. Impressions are a measure of exposure, while clicks are a measure of engagement.

SEO impressions and organic click-through rate (CTR) are important metrics for measuring the success of your website’s search engine optimization (SEO) efforts. The importance of website impressions in SEO is due to the fact that search engines use impressions to determine the relevance and value of a website. The more impressions a website generates, the more likely it is that users will click on the website’s search result, and the more valuable the website is considered by search engines. In turn, this can lead to higher search engine rankings, more traffic to the website, and increased brand visibility and credibility.

Trending SEO Tips to Improve Website Impressions & CTR

Here are some ways to increase these metrics and improve the visibility of your website:

  1. Keyword research and optimization: Start by researching the keywords that your target audience is using to find websites like yours. Optimize your website’s content and meta tags, including the title tag and meta description, to include these keywords. This will help your website appear in relevant search results and increase your chances of being clicked on.
  2. Create high-quality content: High-quality content is essential for a successful SEO strategy. Ensure that your website’s content is well-written, informative, and relevant to your target audience. Regularly update your content to keep it fresh and current.
  3. Use header tags: Header tags, such as H1, H2, and H3 tags, help to structure your content and make it easier for search engines to understand. Use header tags to break up your content into sections and make it easier for visitors to scan and understand.
  4. Optimize your images: Use descriptive file names and alt tags for all images on your website. This helps search engines understand what your images are about and increases the chances of your website appearing in image search results.
  5. Use internal linking: Internal linking can help visitors to explore your website and find additional information. By linking related content, you can keep visitors engaged and reduce the risk of them leaving your site after only viewing one page.
  6. Build high-quality backlinks: High-quality backlinks from other reputable websites can help to improve your website’s search engine ranking and visibility. Focus on building backlinks from relevant websites in your industry or niche.
  7. Make use of social media: Social media can help to increase the visibility of your website and drive traffic. Share your content on social media platforms, and make use of social media sharing buttons on your website to encourage visitors to share your content with their followers.
  8. Use schema markup: Schema markup is a type of code that helps search engines understand the content on your website. By using schema markup, you can provide additional information about your website, such as the type of content, author, and publication date.
  9. Improve page speed: Page speed is a critical factor in determining your website’s search engine ranking. Ensure that your website loads quickly by optimizing images, using a fast web hosting service, and minimizing the use of plugins and other resource-intensive elements.
  10. Make use of Google My Business: Google My Business is a free tool that helps businesses to manage their online presence across Google, including search and maps. By claiming and verifying your business on Google My Business, you can improve your visibility in local search results and attract more potential customers.
  11. Use Google Search Console: Google Search Console is a free tool that provides website owners with data and insights about their website’s performance in Google search. Use Google Search Console to monitor your website’s search engine ranking, crawl errors, and other important metrics.
  12. Track and analyze your data: Regularly track and analyze your website data to identify areas for improvement. This can include analyzing your organic impressions, CTR, and other important metrics, as well as monitoring user behavior and feedback.
  13. Test and optimize: Regularly test and optimize your website to improve your search engine ranking and visibility. This can include testing different title tags, meta descriptions, and content, as well as making changes based on the results of your analysis.

There are various tools and techniques that can be used to monitor and improve website impressions in SEO. For example, Google Analytics can be used to track the number of impressions generated by a website, as well as to monitor various other metrics such as the average time spent on the site, the number of clicks generated, and the number of conversions. In addition, search engine optimization (SEO) tools such as Moz, SEMrush, and Ahrefs can be used to monitor the performance of a website and to identify areas for improvement.

In conclusion, website impressions are an important metric in SEO, and play a crucial role in determining the visibility and popularity of a website. To be successful in SEO, it is important to generate high-quality impressions, to use effective SEO strategies, and to monitor the performance of a website regularly. With the right approach, it is possible to generate high numbers of impressions, improve search engine rankings, and increase traffic and conversions for a website.

Content Marketing Strategy

11 Important Content Marketing Strategy to Boost Your Business

A content marketing strategy is a well-planned and executed marketing plan that includes the right mix of content, channels, and timing to meet the needs of customers. It is a technique that is used by companies to promote their products or services to establish a brand’s identity, build trust, and generate leads.

Table of Content

Top 11 content Marketing Strategy

What is Content Marketing Strategies and How Is It implemented?

Content marketing can be done in many different ways including blogs, videos, podcasts, images, etc. The key to a successful content marketing strategy is to create high-quality content that engages your audience.
Content marketing has evolved over the years with new channels and technologies emerging.

This has allowed marketers to customize their strategies based on the needs of their target audience.

Content marketing should be done with a strategy in mind. The strategy should address the following questions:

  • What type of content will you produce?
  • Who is your target audience?
  • How often will you publish content?
  • What channels will you use to distribute your content?

Importance of Content Marketing

Content marketing is an important part of the digital marketing mix because it helps companies to build a relationship with their customers. The strategy is also a great way to promote products and services as well as generate leads.

Content marketing is a type of marketing that focuses on creating and distributing valuable content to attract, engage, and retain a clearly-defined audience — and ultimately drive profitable customer action.


  • Content Marketing Strategy helps you to create a long-term relationship with your customers.
  • It helps in developing a better understanding of your target audience
  • A content Marketing Strategy can help you in establish an authentic brand identity.

A successful content marketing strategy can be broken down into Eleven key areas

Content Marketing Strategy

1. Create a Clear and True Purpose Goal

Content Marketing Strategy is not just about what you publish but also how you promote it. It’s a long-term and short-term goal process for marketing strategy. Create clear and true purpose goals and plan them to achieve the desired revenues. The goal of a content marketing strategy is to drive engagement with customers by providing them with relevant information, education, or entertainment which will increase revenue.

Content Marketing Goal

Goals are most effective when they are integrated into all aspects of the company’s operations: from brand development and customer service to product design and sales.

2. Understand the Audience

The content marketing strategy is a process that marketers use to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
This strategy is used to build brand awareness, establish thought leadership, increase customer loyalty, and drive conversions.

SEO Organic Traffic

After planed a clear and true purpose goal, we need to understand the audience to whom we have to deliver the content. The concept is clear, we need to target a niche relevant audience after researching it. Create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
This strategy is used to build brand awareness, establish thought leadership, increase customer loyalty, and drive conversions. Also, research on, which type of content the audience loves related to our niche.

3. Trending Keyword Research

Keyword research is the foundation of any content writing project. It is the next step that a content writer should take before writing a single word.
It provides insights into what people are searching for on search engines, which topics are trending, and what type of content would be relevant to readers. The keyword research process helps in determining what keywords or phrases to target and how to rank those keywords in the search engine results pages (SERPs).

Keyword Research

With the help of keyword research tools, we can easily found long-tail or short-tail keywords according to our businesses. Google AdWords provides the free tool – Keyword Planner which is easy to use. Semrush and Ahref offers paid tools use for this purpose.

4. Write Informative Blogs

The goal of content marketing is to create and publish content that educates or entertains the audience. It’s a way to share valuable information with prospects, build trust, and increase your influence.
Informative blogs are an excellent way to generate traffic and increase the conversion rate of your website. They are also a great way to build your email list.

blog writing

The best way to write an informative blog is to start with a question. This will help you focus on what you want the reader to learn from reading your blog post. From there, it’s all about research and writing!

5. Update Current Content

Along with updating new content on the website, there is also a need to update old content. This includes blog posts, videos, infographics, and any other type of content that is published on the website. We also need to manage the social media accounts of the company. It helps to generate traffic and increase the visibility of the company.

Content Marketing tips

6. Build an Email List

Email marketing is one of the most effective marketing channels for businesses. A well-executed email campaign can help you reach out to your target audience and get them engaged with your content.
The first step for any email marketing campaign is to build an email list. The list should have a wide range of contacts from different industries, demographics, and geographies.

email marketing

The best way to build an email list is by using signups from your website or blog post. You can also use social media platforms such as LinkedIn or Facebook to grow your list. A good strategy would be to offer something valuable in return for their email address like a free ebook or video series that they can take advantage of.

7. Format of content

The format of content for a content marketing strategy is an important factor that can make or break the success of a campaign. Create a separate strategy for videos, blogs, infographics, and other content of the website.
You need to understand what your audience is looking for and what they find most interesting. 

format of content

You also need to know what type of content formats are more likely to be shared on social media and which formats are more likely to be read by your target audience. The format you choose should be suited for the message, audience, and platform.

8. Researching Your Competitors' Content

It is a time-consuming process. But it’s worth the effort because it can give you insights into what your customers are looking for, what content they’re sharing, and what words and phrases they use to describe their pain points.
It’s important to identify the main competitors for your business, but you should also try to find smaller niche competitors that might be able to provide content that would be of interest to your target audience.
SEO strategy, Format of content, Competition free content.

Competitor Backlink Research

9. Utilize Social Media

Social media is a powerful tool for content marketing. It provides the opportunity to connect with your audience, build brand awareness and increase your website traffic. The key to successful social media marketing is to be consistent, post quality content and measure the success of your posts.

Social Media

10. Content Optimization

Optimize the content according to search engine guidelines. Use unique content. Content optimization is the process of ensuring that the content you produce is relevant to what it is you are trying to sell and that it will rank well for your target keywords.
11 Important Content Marketing Strategy to Boost Your Business

content optimization

The first step in optimizing content for search engines is to know what your target keywords are. You’ll need a list of five or so keywords that you would like your content to rank for. Once you have a list of keywords, start thinking about how they relate to your product or service and then write articles with those words in them.

11. Paid Ads

Paid advertising is one of the most effective marketing tools for businesses and organizations. Paid ads are an excellent option if you’re not getting organic traffic to your site, and it’s also a great way to test the viability of your content before investing more heavily in it.

Paid Ads


Content marketing is a technique of creating and distributing relevant and valuable content to attract, engage, and retain a clearly defined audience. There are many different types of content that you can use for your marketing strategy. Some examples are articles, videos, infographics, podcasts, ebooks, etc. You need to decide which type of content will work best for your business goals.

Get Started With Digital Deep Tech

A digital marketing team called Digital Deep Tech focuses on assisting small and medium-sized companies to increase their content and brand visibility. We offer cutting-edge solutions for any firm since they have an in-depth understanding of the digital marketing environment.

For further assistance, you can contact me or buy affordable SEO packages for On-page and Off-page SEO at Digital Deep Tech.

Digital Deep Tech Contact
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how to grow brand

17 Brand Awareness Strategies to Grow Your Business Online

Definition of Brand Awareness

Brand awareness is a marketing strategy that helps companies to build up a positive reputation. It is also the process of making people aware of the existence of a brand, its products, and its services. Brand awareness can be achieved through various ways, such as advertising, sponsorships, public relations, and word-of-mouth.

The most popular way to achieve brand awareness is through digital marketing because it is the most direct way to attract consumers’ attention. A company that has high brand awareness will have more customers than one with low brand awareness. It will also have higher sales because customers are aware of the product and know what it offers them.

Difference - Brand Recognition & Brand Awareness

Brand recognition is the process of a customer recognizing a brand in their mind. It is what happens when someone sees an advert for a product and thinks “I know this brand.” Brand awareness is the process of customers knowing about a certain product or service, but not necessarily knowing which company provides it.
Brand recognition is an indication of how often the brand has been seen by a person and for how long. On the other hand, brand awareness is an indication of how often a particular brand has been seen by people in general.
Brand recognition is more difficult to measure than brand awareness because it can only be done on an individual basis. One way to measure it would be to ask people what brands they recognize on their own and then compare those results with other people’s responses.

Benefits Of Brand Awareness​

Brands are an important part of our lives. They are the ones who make us feel good and they make us feel better about ourselves. Brands have a huge impact on our everyday life and they are the ones who shape our views on the world. Brand awareness is important because it helps make the brand or product more recognizable to potential customers.
The importance of brand awareness is not only for companies but also for their consumers. For companies, people must know about their products and for customers, it is important to know what brands they support. It also increases the chance that people will remember the brand when they are looking for products in that category.

Top 17 Essential Tips to Grow Your Brand Online

Brand awareness is the process of making a brand or product well known and familiar to potential customers. Brand awareness can be done through advertising, word-of-mouth, social media, and many other ways. In this blog, we cover top guides to growing your brand online.

1. Creating Social Media Accounts

Brand awareness is a measure of the extent to which consumers recognize and recall a company’s name and logo. There are many ways to build brand awareness, but one of the most effective is through social media marketing. Social media marketing can be used for branding, customer acquisition, lead generation, product promotion, and other purposes.

Social Media Accounts

Social media marketing is an effective way to build brand awareness because it reaches more people in a shorter period than traditional advertising methods like TV commercials or billboards.

2. Listing Your Business Online

Business Listing is a process of adding your business to local directories, search engines, and other directories that are relevant to your industry.
Business listings are a key part of growing your brand online. They allow you to have your searchable company information appear on the first few pages of Google, Yahoo, and Bing. 

Listing Your Business Online

They are an effective marketing tool that can help you get more leads, increase traffic, and improve SEO rankings. This service helps you find the right keywords for your business so that you can rank higher on search engines. It also provides you with information about other businesses in your area, so that you can connect with them and grow your brand online.

3. Creating a Google My Business Account

A Google My Business page is a free and easy way for any business, large or small, to get found on Google. It’s also the first place potential customers will look when they’re looking for your business. It is an important part of the Local SEO strategy.

Create Google My Business Account

A GMB page is an online profile that you can create on Google Maps to help people find and connect with your business. With a GMB page, you can add details about your business like the address, phone number, opening hours, and photos. You can also add a link to your website or social media profiles so that people can find out more about you.

There are many benefits to creating a Google My Business page:

  • You can claim your business on Google Maps and create a virtual map for customers to find you.
  • You can share information about your business with customers who visit your page;
  • You can add photos of your store, restaurant, or other location.
  • You can respond to reviews left by customers on Google Maps.

4. Infographics Creation

Infographics are visual representations of information that use for brand awareness. It is a great way to get your message across and make it more memorable. Infographics are used by brands to educate customers about their products. It conveys the company’s values or just shares interesting facts.
It is an image that presents information in a concise and easy-to-understand manner. The data can be presented as text, graphs, or both. Infographics should have a clear message with an appropriate design and layout.

infographic promotion

The use of infographics is not limited to businesses only anymore as they are now being used by individuals as well for personal branding purposes.

5. Podcasts Advertising

The use of podcasts for brand awareness has been around since the early 2000s. It has been a powerful tool to reach out to a wider audience and grow a brand online. Podcasts are an excellent way to connect with potential customers and create a personal connection with them.
A podcast is an audio show that you can subscribe to on your phone, tablet, or computer, as well as on your TV or other media player.

Podcasts Advertising

When you subscribe, new episodes automatically download when they’re released so you don’t need to do anything but listen.

6. Create an Attractive Website

The modern customer expects a website that is responsive, mobile-compatible and offers their desired level of interactivity. As a result, the need for a website that is both modern and attractive has become increasingly important. 

A modern and attractive site can help grow your brand online by attracting more customers to your business, increasing your conversion rates, get more clients online, and improving your search engine rankings.

7. Perform Latest SEO Strategies

Brand awareness is vital thing for any business. It is the process of building and maintaining a strong awareness of your brand.
A lot of people think that they can just create a website, set up social media profiles, and wait for customers to come to them. But this is not how it works anymore. To get the attention of potential customers, you need to go out there and find them where they are hanging out online.

Latest SEO Strategy

Brand awareness is a marketing strategy that helps businesses get more customers in their doors. It can be done by using SEO ranking factors to grow your business on the internet.

A few of these tactics include:

  • Building a website with good content and relevant keywords 
  • Posting on social media
  • Sending out press releases.
  • Optimize the Website.
  • Create infographics and videos.
  • Link building.

8. Pay Per Click Advertising

PPC advertising is a great way to grow your brand online. It’s the best way to get your message in front of the right audience.
PPC ads are an excellent way to get your brand in front of the right audience, but there are many other ways to build awareness for your business.

Pay Per Click

Paid ads can be expensive and time-consuming, so it’s important to consider all options before diving into PPC advertising.

9. Influencer Marketing

Influencer marketing is a marketing technique that involves using social media influencers to promote a brand or product. This type of marketing is based on the idea that people are more likely to trust recommendations from individuals they know, like, and respect.

Influencer Marketing

Social media influencers are people who have a large following on social media channels such as Instagram, YouTube, and Facebook. They can help grow your brand by giving it exposure and increasing its reach. However, finding the right influencer for your company can be difficult because many factors need to be taken into accounts such as audience demographics and the type of content they post.

10. Start Blogging

Start blogging to grow your brand and build a strong online presence.
Blogging is one of the most effective ways to reach out to potential customers. The more you blog, the more visibility you get on search engine results in pages (SERPs).

Start Blogging

Your blog posts will also be indexed by Google on their Blog Search Engine. You can use this platform to promote your business and generate leads for your company.

11. Guest Posting

Guest blogging is a great way to grow your brand. It can help you build a strong online presence and increase traffic to your website. Guest blogging also provides an opportunity for you to reach out to new audiences and grow your brand awareness.
The idea behind guest posting is that you write about topics related to your industry on other people’s websites. You might be able to offer tips, advice, or information.

Guest Posting

You can also share opinions on the latest developments in the industry. This way, you get exposure and build trust with potential customers while promoting your own business at the same time. The benefits of guest posting are that it is a cost-effective way to reach new audiences, it can establish thought leadership, and it can improve search engine optimization (SEO).

12. Referral Program

A contest can be a great way to increase your brand awareness. You can have a contest where you ask people to submit their best content and then reward the winners with prizes. You can also incentivize people by giving them points that they can redeem for prizes.

Referral Program

you want people to do? Do you want them to share pictures of themselves using your product? Or do you want them to post pictures of their favorite movies? Whatever it is, write it down and make sure that it will help grow your online presence.

13. Create Videos

For brand awareness, It must be required to create video content that deeply clarifies your business and services. It helps to grab the attention of customers about your product or services. You can create a YouTube channel with a brand name and upload videos. You can share videos on your social media platforms such as Facebook, Twitter, Instagram, Pinterest, and more. You can watch this Digital Deep Tech intro video to know more about our brand.

14. Publish Brand Story

Brands are not just a logo or a name anymore. They have become an experience that people want to share and be a part of. Brands are not just for selling products but for creating memories.
The way you tell your story is the key to brand awareness and growth. The most successful brands have a strong brand story that resonates with their target audience.

Brand Stories

A good brand story will help you grow your online presence by attracting new customers, increasing customer loyalty, and establishing trust. 

15. Content Marketing

The main goal of content marketing is to create awareness for the brand. The more people know about the brand, the more likely they are to purchase a product. So brands need to establish a strong online presence and reach out to their target audience by creating interactive content to grow their brand.
Some of the interactive content that brands can use are quizzes, videos, infographics, and polls.

content marketing

This interactive content can be used as part of an email marketing campaign or just posted on social media platforms like Facebook, Instagram or Twitter. Let’s read more about Instagram content strategy.

16. Email Marketing

Email marketing is one of the most effective ways to grow brand awareness online. It has a higher ROI than other digital marketing channels, and it can be done at a much lower cost.
The success of an email marketing campaign depends on the email content, subject line, and sender details. 

email marketing

These are some of the key factors that are important for a successful campaign:

  • The email content should be relevant to the audience.
  • The subject line should grab attention and make people open it.
  • The sender’s details should be accurate and professional to build trust with the audience.

Get started with Digital Deep Tech

Digital Deep Tech is a digital marketing team that specializes in helping small and medium businesses to grow their brand awareness and generate more leads online. They have an in-depth knowledge of the digital marketing landscape and can provide innovative solutions for any business.

hire seo executive

Digital Deep Tech has over 5 years of experience in the Digital Marketing industry, helping brands grow their online presence with innovative solutions that are tailored to each client’s needs. For further assistance, you can contact us or buy affordable SEO packages for your brand awareness. 

Golden Keyword Research

Calculate Golden Keyword Ratio – KGR Keyword Formula

Introduction - Why KGR is needed?

A keyword research strategy is the process of creating a list of keywords that would be most advantageous to your content in terms of audience engagement and search engine ranking. By applying the Keyword Golden Ratio, you can rank higher in searches and increase your chances of being found by potential customers online. This can lead to new sales and an increase in customer satisfaction — things that businesses really want.

What is Golden Keyword Ratio Formula?

The Golden Keyword Ratio (KGR) formula is a very simple equation that helps you determine the exact number of keywords needed to rank efficiently among the results on Google. The KGR is the ratio of the number of Google results that have the keyword phrase in the title divided by the monthly search volume, where the search volume is less than 250. If this number is less than 0.25, then it’s time to start focusing on other aspects of your website.

SEO Keyword Research
  • Good Keyword: If KGR is less than 0.25
  • Better Keyword: If KGR is between 0.25 to 1.00
  • Bad Keyword: If KGR greater then 1.00
keyword golden ratio

keyword golden ratio calculator

Here at Digital Deep Tech, you can find easily KGR ratio by using keyword golden ratio calculator. Let’s start keyword research using one of the best keyword research strategy.

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Let’s look at an example. If you are a business owner who wants to rank for the keyword, “ac repair” and your monthly search volume is over 50,000 searches per month, then you should add this phrase in your title tag so that Google knows you’re talking about AC products. You will probably see a huge drop in results. In this case however if we take out the keyword phrase from our title tag and instead used the sentence: “Repair AC” our keyword becomes very relevant and increases rankings more than 10%.

What is “Allintitle” in Google for KGR?

Allintitle is an advanced search operator from Google, which displays results from websites that have an exact combination of words selected in the meta title of an article. For example, “allintitle: air condition repiar” will display all websites that have “air conditioner repair” as their title and contain no other words. As show in below:

what is allintitle

Allintitle allows a user to find contents on the web which are suitable for the query they entered. The search engine has a Meta Title Checker that is used to filter out some content from the results by comparing it with your specified keywords in its title.

Calculate Monthly Search Volume For Keywords For KGR

Get the exact monthly search volume for a keyword by opting for Google Ads. Simply open the Ads Manager, click on keywords and click on Show Keyword Planner option to get all possible monthly search volume from various countries. For example, if you want to check out monthly searches in US, simply choose US and click on View Plan to get all possible metrics from that country.

Monthly Search Results

Choose the Right Keyword Density

Determining the keyword density index allows us to determine the levels of presence of a target keyword in the content and compare it to other websites. Keyword density is an important aspect of writing for search engine optimization (SEO). Use the following formula to get this indicator:

ID = (NO/NT) X 100

Use the KGR formula below to obtain this indicator:

ID = Index of keyword density

NO: The number of times the term appears in the text

NT: The article’s total word count

Keyword density is the percentage of times your keywords are mentioned in the body text of your article. The higher the number, the more prominent your keyword is on the page.

Finally, the Keyword Golden Ratio method is definitely one of the greatest approaches for SEO optimization. It can alter your perspective on long-tail keywords, ensuring that your content receives the attention it deserves. The idea is to select keywords that aren’t very competitive, and the KGR rule is one method for doing so.

Do you want to execute an SEO keyword strategy that works and accomplishes your company objectives? Digital Deep Tech is here to assist you. Let’s discuss with our SEO specialists or choose one of the affordable SEO packages here.

Keyword Research strategy

Advanced Keyword Research & Strategy in 2022

Introduction - how to search for keywords on a website?

Keyword research is one of the most valuable ways to identify good search terms for your content. Effective SEO keyword research means finding keyword opportunities and sorting through the data to find what’s worth targeting.

You can improve your chances of ranking well if you invest time in a good keyword strategy, rather than just guessing wildly at topics that have been done a million times before. But where do you start? Here’s the ultimate beginner’s guide to doing solid keyword research and building an effective strategy:

1. Niche Keyword Research

Niche keyword research is a process that can help you find keywords that are relevant to your niche.

This process begins by identifying the types of keywords that you want to target for your site. You can then start creating content for those keywords and use them in your on-page optimization. This will make it easier for people to find your site, which will lead to more traffic and better rankings in search engine results pages (SERPs).

2. Set a Clear Goal

Before you can figure out what keywords to target, it’s important to define your goals. What do you want to achieve under your SEO strategy? What are the tangible results you want from a particular project?

There’s no one right way to define goals for an SEO campaign. People often talk about being ambitious and setting high expectations for themselves, but if those expectations aren’t realistic, then they won’t be met—and that’s not good for anyone involved.

So start with something ambitious and expand from there if necessary; just make sure that whatever goal(s) you set out on achieving are realistic enough so that they’re attainable within a reasonable timeframe (i.e., 3-6 months).

Setting clear goals helps ensure that every action taken as part of the keyword research process will move the needle in a direction that will help meet those objectives.

3. Relevance Keyword Research

Make a list of relevant keywords for your products or services. Keywords should be specific to the content of your text. If you are writing a post about dogs, the keywords would be “dogs.”

If you are writing an article on how to take care of your dog, the keywords would be “dog care.”

4. Identify Search Intent

You should be able to identify search intent from search query.

Search intent is the reason why a person is searching for a keyword. It’s important to know what kind of information they’re looking for and how they want it presented to them. This information can be used to improve the quality of our content and make it more appealing to our audience.

The most popular way to identify search intent is by looking at keyword queries. This is how Google Adwords Keyword Tool works. It displays a list of keywords related to one another based on the number of searches they receive and their relationship with other keywords.

Keyword Research Strategy

5. Find keywords with Low Competition

Another Keyword research strategy is to find keywords with low competition but has high search volume. Those keywords are easy to rank and help to get high organic traffic.

Here are some of the best ways to find low-competition keywords:

  • Use the Google Adwords Keyword Planner. When you search for keywords in the Google Adwords Keyword Planner, you’ll see how many people are searching for them each month and how much competition there is. You can also use this tool to find long-tail keywords that have less competition than standard ones (like “flowers” vs “red roses”).
  • Use tools like Google Trends or SEMrush to get general ideas of what people are looking for online. If you want more research on specific topics, these tools make it easier because they show which terms have recently become popular and whether or not these terms have high competition. They also provide information about how often certain terms appear across different platforms (like social media) so that you can choose which ones might be worth targeting as part of your strategy!

6. Create a List of Seed keywords

What are seed keywords? To know this, first we have to understand the intention of the customers.

A seed keyword is a short word or short phrase that when used in a search engine will produce a list of related keywords. It is a short tail keyword that has high competition and high search volume. A few examples of seed keywords are “keyword research”, “keyword tools”, and “keyword finder”. The list of seed keywords will help you with your research. You can use these words to generate new ideas for content.

7. Use Keyword Research Tools

You can do keyword research in a couple of different ways. You can use an online tool, or you can do it yourself manually. To save time and money, most people choose to use a keyword research tool.

There are many good keyword tools out there, but some of the best ones include Google Keyword PlannerSEMrush and Ahrefs. These tools offer a lot more than just the ability to find keywords related to your website—they also give you information about those keywords’ search volume and difficulty level (which helps you figure out which ones might be worth targeting).

It’s important not only that these tools give accurate results, but also that they’re easy for non-technical users like yourself! Fortunately both Ahrefs and SEMrush offer an intuitive interface that’s simple enough for anyone who’s ever used Google before..

8. Identify Long-Tail Keywords

Long tail keywords are a great way to make your content more relevant and targeted. They are not as competitive as head terms, but they have a higher conversion rate.

The long tail keywords research is essential for any SEO campaign. It allows you to find the keywords that are relevant to your business and target them with your content.

Find top Quality Keywords Using KGR Calculator

how to find good keywords? Keyword Golden Ratio is a simple keyword research formula that helps you find the best keywords to rank for. It helps you identify a keyword’s popularity, competition and difficulty so that you can make a smart decision on which keyword to target.

The keyword Golden Ratio is a ratio between keyword allintitle Result and Search Volume. The higher this number is, the more likely your website will rank well in Google. The lower this number is, the more likely your website will rank poorly in Google.

In Detail, The KGR is the ratio of the number of Google results that have the keyword phrase in the title divided by the monthly search volume, where the search volume is less than 250. Visit here to use the KGR calculator.

  • Good Keyword: If KGR is less than 0.25
  • Better Keyword: If KGR is between 0.25 to 1.00
  • Bad Keyword: If KGR greater then 1.00

Keyword Research in Frameworks and Models

How to search for keywords? When you’re trying to find good keywords for SEO, it’s important to keep in mind that there are many different ways of approaching keyword research.

  • Keyword research frameworks
  • Keyword research models
  • Keyword research tools
  • Keyword research techniques
Keyword Research Course with Digital Deep Tech

how to find keywords on a website? Here, you can get a free keyword research training! If you want to learn more about this technique, there’s plenty of additional information available online. And if you’re interested in learning even more about free keyword research or SEO as a whole, contact Digital Deep Tech to see what else we’ve written on the topic.


how to find keywords for SEO? We’ve got a lot of content to digest here and if you have any questions, please leave them below. In the meantime, I hope that this guide has helped you understand keyword research concepts better and how to apply them in your business or agency.

For further assistance, you can contact me or buy affordable SEO packages for On-page and Off-page SEO at Digital Deep Tech.

SEO Factor

Best SEO Factors to Improve Search Engine Ranking


For more than a decade, search engine optimization (SEO) has been the most effective way to increase organic traffic. However, Google and other major search engines are constantly revising their algorithm and updating their best practices. The result is that many once-effective SEO strategies are now obsolete or even counterproductive.

As an SEO expert who writes content for marketing professionals, I’m aware of the rapid changes in SEO trends on a daily basis. SEO is no longer just about promoting links to your website; it’s about providing quality information for your users to improve their experience with your site. To help you keep up with these changes and stay one step ahead of your competitors, this article will offer an overview of today’s top SEO factors for online marketers

The 7 Most Important SEO Factors

There are many SEO factors to consider, but these seven are the most critical for your success.

  • Keyword Research
  • On-Page Optimization
  • Backlinks (Incoming Links)
  • Domain Name & Branding/Naming Authority (DA)
  • Content Length & Engagement Rate (CTR) 6. Mobile-Friendliness & Responsive Design 7. Site Speed

#1 Keyword research

The first step in any SEO strategy is keyword research. This is a crucial step, as it’s the foundation for everything you do afterward—it helps you determine what keywords people are using to search for your product or service and how many people are searching for those terms on Google.

Keyword research provides insight into what your potential customers are looking for, so you can develop content that speaks directly to their needs. By analyzing keyword data and looking at how competition affects results rankings, you can determine which keywords will drive traffic to your website and which ones aren’t worth pursuing.

#2 On-Page Optimization

On-page optimization is the process of optimizing your website to rank well in search engines. The most important factor affecting search engine ranking is on-page optimization, so if you want to improve your SEO rankings, this is where you’ll want to focus your efforts.

While there are many different ways to optimize your content for SEO purposes, here are five key areas that can help you get started:

#3 Backlinks

Backlinks are links from other websites that point to your website.

They’re an important part of search engine optimization, and a backlink is also a signal to search engines that your website is relevant and trustworthy. Backlinks help send more traffic to your website, which boosts its authority in the eyes of search engines like Google, Bing and Yahoo!.

#4 Domain Name

The domain name is the main part of your website URL, which comes after the “www.” in the address bar. It’s also referred to as a URL (uniform resource locator) or web address.

The most important thing to remember about domain names is that they should be easy to remember, type and pronounce so that people can find you when they search for your brand online. A good rule of thumb is if it’s hard for you to say or spell out loud, then other people will have trouble with it too!

#5 Content Length

Content length is another search engine ranking factor, but it’s not the only one.

Google will rank a page higher if the content on that page is longer than average. However, this isn’t always true because there are many factors in play and each one can have an impact on your site’s ranking.

For example:

  • If you run an eCommerce store selling products for children, having more content about toys and games may help boost your rankings for these types of keywords since users will be more likely to search for these products online than adults would be (unless they are also looking for educational resources). In other words, it depends where your target audience resides—if they live in Japan or somewhere else that has low literacy rates then having shorter pages might actually improve rankings!

#6 Mobile-Friendliness

Mobile friendliness is important for user experience. Google has been using mobile-friendliness as a ranking factor since 2010 when it launched its mobile version of the search engine. It’s currently the most important ranking signal for search results on Google and Bing and can influence rankings on Yahoo and Yandex as well.

#7 Site Speed

One of the most important factors to consider when optimizing your website for search engines is site speed. Google has started using site speed as a ranking factor, and it’s easy to understand why: slow sites frustrate users, who then leave the page without engaging with or staying on it long enough for Google to index its content. And if that happens often enough, you could end up losing traffic because of your slow loading time.

To improve your site speed, there are three things you need to do:

  • Optimize files by compressing them and reducing image sizes (this can be done with a plugin like WP Smush).
  • Use caching plugins like W3 Total Cache or Cloudflare so that visitors don’t have to load all of the resources on every page load. This will help keep pages loading faster than ever before!
  • Test each page individually with tools like Pingdom Site Speed Test and GTmetrix; look at each resource individually for console warnings or errors about file sizes being too large or unoptimized images that could easily be fixed by resizing them down in Photoshop before uploading them into WordPress/another CMS platform.

Learn About The Most Important Factors In Search Engine Optimization.

Search engine optimization (SEO) is a way to improve your site’s placement in search engine results pages (SERPs). There are many different factors that affect the visibility of a website in search engines, and it’s important to understand these so you can take action.

There are two main types of SEO factors: on-page and off-page.

hire seo executive

On-page refers to things that happen on the page, while off-page refers to external websites.

SEO is a way to improve your site’s placement in search engine results pages (SERPs). There are many ways to optimize your on-page for SEO, but the most important ones are meta title, Meta description, internal linking, image tag and optimization, heading tags optimization.

Meta title and description: Meta titles and descriptions are what Google shows when it lists a result on the SERP. It’s important to have a meta title and description that is relevant, concise, and compelling enough to drive traffic back to your site.

The meta title is the text that appears in the title bar of a browser when someone views your website. It should be concise and descriptive and it should not exceed 65 characters. The meta title will also be used as the headline for all search engine result pages.

The meta description is what appears under your site’s URL when someone searches for it on Google or Bing. It should be a short summary of what you offer on this page, and it should not exceed 155 characters.

Internal linking: Internal linking can be done by adding links between pages on your own website or by including links in content that you publish on other sites (like guest posts).

Image tag optimization: Image tags should include keywords that are relevant to the image so it will show up for those searches in SERPs.

Heading tags optimizationHeading tags are the most important part of your content. They are the first thing that a search engine crawler sees and what it uses to categorize your content.

There are six levels of heading tags: H1, H2, H3, H4, H5 and H6. The most commonly used are the first three (H1-H3).

The text that is in these headings should be relevant to the page content. It should also be written in a way that will make it easy for search engines to understand what the page is about.


SEO can seem complicated, but it’s not as complicated as many people make it out to be. There are only a few factors that truly matter when it comes to ranking your website well in search results, and they’re all outlined here. If you take the time to understand how search engines work and what they value most in websites, you should be able to implement these strategies yourself with little difficulty. For further assistance, you can hire SEO consultant from Digital Deep Tech, who know the right strategy to grow online presence.

local seo strategy

The Complete Local SEO Strategies for Your Businesses in 2022

Organic search engine results are great, but there’s an entire world of people looking for local information, and you need to be present for these searches. Local is powerful for small businesses: 46% of all Google searches are looking for local information.

Most small businesses invest in SEO once they get started, long after they’ve dipped a toe in social media marketing, paid online advertising (Google Adwords, Facebook ads) and offline marketing (radio or TV ads, direct mail).

What is Local SEO?

Well before getting into the details of what local SEO can do for you and your business, it’s best to explain what it actually is. Local SEO is a term that describes the process of ranking high on search engines for specific geographic locations. It helps businesses to attract more customers in their locality and increase their visibility in the country.

Going after big markets is not always the best option for a business. Some cities have more customers than other cities do. Instead of just targeting a general area, it might be necessary to target small areas. That is one of the main reasons for why you need to hire SEO consultant. By improving your presence in the search engines, you will get more customers and your business may experience rapid growth.

The Importance of Geo-Targeting

Geo-targeting is the process of targeting a particular audience based on their location.

Geo-targeting is important because it allows companies to target the right people and make sure their content reaches the right people. The best time to post on Facebook depends on the geographical location of your targeted audience.

Some companies want to reach a global audience, but they also want to make sure that they are not missing out on any potential customers in their own country. By geo-targeting, these companies can reach both audiences and increase their reach.

Local SEO has a number of advantages, such as: –

  • It helps businesses to attract more customers in their locality and increase their visibility in the country.
  • It is cost-effective.
  • It can be done by anyone.
  • It can be scaled up or down depending on the size of the business and its goals.
  • It has a higher conversion rate than other forms of marketing.

In Depth Look at Where the Local Search Market is Headed and How to optimize for it in 2022

Local SEO is an important part of an SEO strategy. It refers to the optimization of a website for local searches. This can be done by optimizing a website to rank well in search engines for geographic keywords that are relevant to the business and its location.

In 2022, there will be more emphasis on organic search traffic as it will make up 85% of all traffic. There will also be more focus on mobile searches as they are projected to account for 50% of all searches in 2022.


Latest SEO Strategy

Top 13 Local SEO Tips and Strategies in 2022

The article will discuss how Google has been making changes to their algorithm in order to make it easier for searchers to find what they are looking for, and how these changes will affect small businesses.

Google My Business Optimization

Google My Business is your business on Google — it’s the tool that helps your local business meet Google’s needs. Your business listing shows up in Google search results and places. It also provides a link to your website and phone number (which you should use in all of your marketing). By optimizing your listing, you increase its visibility and reach. Here are the ways you can optimize your local listing.

In order to get the most out of Google My Business across your digital media presence, it is important to create a Google My Business page and verify it. This is essential as it will allow your business to become verified on Google Search, Maps, Google+, and other platforms you are using.

By getting verified, you will be able to take advantage of all the tools at your disposal as well as begin leveraging reviews. By responding to these reviews in a consistent manner across platforms, you can encourage further authentic conversations about your brand with prospective clients.

Share Fresh Content Regularly On Your Google My Business

If you have a Google My Business page, you may be challenged with how to ensure that search engines continue to see your information as fresh content. Content will always be the key when it comes to providing valuable information to your searchers—-whether or not that content is posted on your website or reported on via Google My Business. But when it comes down to it, what has become the most important aspect of your website? Social media!

As a Google My Business (GMB) profile owner, it is important to keep your business in the spotlight. The first step in achieving this is to share content which showcase your brand’s personality and products. This tactic not only helps you rank higher on search engines, but also provides the genuine user experience that Google has been pushing for the past few years.

Setting Up Your NAP Details (Name, Address, And Phone Number) To Moving Up In The SERP

Setting up your NAP is the easiest way to ensure you’re found by those looking for you, whether it be a potential customer or the search engines. In order to setup your name, address, and phone number (NAP) properly, you must take into consideration that Google places relevancy on each piece of information about your business. Location, province, and postal code are going to be most important as this information is what differentiates businesses from one another. You’ve got to make it easy for people and search engines to find you.

Optimizing Online Directories and Citations can Help Boost Your Local SEO

Imagine you have just one online presence, and that’s on the Internet. Now imagine someone is searching for your business and can’t find you. That doesn’t sound too appealing, does it? If you don’t display in search engine results, this means you have done a poor job of making yourself available to the public. If a searcher can’t find you, they are unlikely to click through to your website or call your business directly.

Citations, or online directories and listings, are a great way to improve your search engine ranking and make it easier for potential customers to find you. However, there are a lot of factors that can affect your site’s search engine ranking so “correcting” any discrepancies on these websites should be made a priority.

Get found in local search results. Improve local SEO by making sure your listings on sites like Yelp and Foursquare are consistent.

Implement a Local SEO Audit

A local SEO audit is an in-depth study of your website’s position with the search engines. This can be done manually or by using automated software such as the SEMrush Rank Tracker or Power Tools for SEO plugin for WordPress . Some SEOs even combine the two and have a combination of manual checks against software suggestions. There are different types of audit that use to improve your website visibility.

  • Onpage SEO audit: Find onsite issues, warnings, and notices that need to fix.
  • Backlink Audit: Help to remove toxic backlinks.
  • Google My Profile Audit: Complete all profile and optimize according to Google guidelines.
  • Competitor Analysis: Find competitors listings, backlinks, and website implementation structure and implement it in your strategy.
  • Google Search Console Audit: Find all required errors using it and create an effective strategy of each part of this tool.
  • Citation Audit: Check all business listing NAP details.


Local SEO audits are essential to growth if you want to compete with your competition, who may have local listings. A local listing can appear in search engine results pages (SERPs) at various positions for relevant keyword searches. This means that if a business or organization has a local listing, and yours does not, your website will be absent from people’s search results when specific key phrases are searched for in your area. In other words, it becomes harder to attract new customers by their searches if they can’t find you.

Improve the structure of your internal links

Local SEO is critical if you want your business to stay relevant and compete with other local businesses. According to Moz, 46% of all Google searches are looking for local information — which means if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to shop in your area.

In order to rank well in local search results and get more traffic from Google Maps and other location-based apps, you need to improve the structure of your internal links.

The good news is that this doesn’t require a lot of time or technical knowledge (you can do it yourself with our free guide). The bad news? This process can take some time.

The key is to create a strategy that will increase the number of pages on your site that receive links from other pages on your site — such as product pages or landing pages — but also ensure that those pages don’t compete with each other by using the same keywords. You can buy SEO marketing packages that include all these services.

Here’s how to improve the structure of your internal links:

1.   Optimize landing pages for specific keywords and phrases related to location

2.   Make sure location pages are linked from important sections of your website (such as contact pages)

3.   Create keyword-rich anchor text links from non-location pages (such as “About Us” pages)

URLs, title tags, headers, meta descriptions, and content should all be optimized

When it comes to geo-targeted content, you need to be able to create a lot of it. But if you’re having trouble coming up with ideas or can’t think of the right keywords to use in your site’s URLs, title tags, headers, meta descriptions, and body text, there are still ways to create engaging geo-targeted content.

First things first

You need to come up with a list of high-volume keywords that your target audience is searching for on Google and Bing. Luckily, there are lots of tools available that help you do this quickly and easily.

But what if you’re still struggling? Digital Deep Tech team help you.

Highlight customer success stories and case studies

If you’re not sure how to start creating geo-targeted content that works well for local business owners and consumers alike, consider highlighting customer success stories and case studies. These types of pieces allow you to highlight specific instances where your product or service has helped someone achieve something great — whether it’s landing a new job or becoming debt-free because they’ve paid off their credit card debt thanks to your advice!

Highlight industry trends

Local SEO is a powerful marketing strategy for small businesses, and it’s not as difficult to implement as you might think. The first thing that you need to do is work on your website’s content. This will help your website rank higher in the search engine results pages (SERPs) and will also help you get more traffic from users who are looking for local businesses in your area.

The website should include location pages

Google wants to surface the best information for its users, so it’s important that you provide them with as much useful content as possible. That means not just adding a list of your locations, but also providing location pages that include all of the information they need to know about each store.

If you have more than one brick and mortar location, create location pages. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.

Location pages are great for people who are looking for specific stores in their area or city. For example: “Have a favorite restaurant? Search for its location on Google Maps.

Make sure The website is responsive (Mobile-friendly)

Google has made it clear that mobile-friendliness is a ranking factor. Not only do they want to make it easier for users to find the information they are looking for, but they want to ensure that mobile users are getting a good experience and can easily navigate your website. This is especially important for local businesses.

According to a recent survey, 61% of all Google searches are performed on mobile devices. In fact, “near me” searches on mobile have increased 250% since 2017 (Think With Google).

Ensure your website is mobile-friendly with these tips:

1) Make sure your website loads quickly on all devices. This will help you avoid losing out on customers who may get frustrated with slow load times or simply give up altogether if they don’t see any indication that their page will load soon.

2) Use responsive design so that your site adjusts its layout based on what device it’s being viewed.

Make localized content

The best way to get the attention of local customers is to create local content.

Google continues to get smarter, which means content creators are now able to truly write for users, not search engines. But while writing about general topics will attract a wide crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience.

The first step in creating relevant content that speaks to your customers is identifying who they are. That can seem like a daunting task if you’re just starting out, but there are several ways you can do this:

Review your online analytics and see where most of your traffic is coming from. This should be easy for most businesses because most analytics platforms provide this information for free. You’ll want to focus on geographic locations where people are visiting from that aren’t in your immediate area (this could be as far away as across the country or across the ocean). You’ll also want to look at keywords that lead visitors to your website — these can help you identify what topics they’re interested in learning more about and how they describe their problems or interests.

Tap into social media platforms like Facebook and Twitter where you can connect with potential customers by engaging them directly through posts and interactions.

Join Local Community and Share Experience

Learn about your local community and how it can help you. Reach out to other businesses and organizations for opportunities to collaborate and promote each other’s events and campaigns. If you’re interested in sponsoring an event or getting involved with a charity fundraiser, do some research first to make sure there’s a good fit between what they’re doing and what you want to promote.

If you have employees who are passionate about volunteering their time or raising money for their favorite charities (or even if they just want to try something new), then encourage them to get involved with local events like marathons or walks that are being sponsored by companies like yours.

hire seo executive

How Inbound Marketing Can Help You Reach the Right Audience

Inbound marketing is about attracting the right audience to your business. It is about creating a compelling message and telling your story in a way that resonates with the people who need it most.

Inbound marketing is not just one channel or strategy. It’s a complete mindset that includes content, SEO, social media, and more.

Reputation Management Strategies for Small Businesses

Reputation management is the process by which companies can protect their reputations against negative customer reviews and feedback. Reputation management helps businesses respond to customer inquiries, correct misinformation about their products and services, and prevent negative reviews from going viral on social media sites such as Facebook, Twitter, and Yelp.

The most effective reputation management strategies for small businesses include:

Monitoring online reviews – Reputation management starts with monitoring online reviews of your business so that you can identify potential problems before they become serious issues. Monitoring includes searching for new reviews and monitoring existing ones in order to respond quickly if necessary. You should also be checking your business’s Google My Business page regularly so that you can respond to any negative reviews posted there as soon as possible.

Responding to negative reviews – When a customer leaves a bad review about your business online, it can hurt your brand image significantly if you don’t respond quickly.

For the further assistance, you can hiring a digital marketing consultant at Digital Deep Tech.